Designers Brasileiros Markenidentität by Tiago de Albuquerque Sales e Kiemle is a highly esteemed winner of the very prestigious 2021 A' Design Award in Gold in Grafikdesign Competition Category.
GoldGrafik· 2021
Designers Brasileiros Markenidentität
by Tiago de Albuquerque Sales e Kiemle
Client: Designers Brasileiros
A' Design Award in Gold Winner in Grafik Category
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- Verified Award Winner
- Verify Award Status for #121119
The Design
About Designers Brasileiros Markenidentität
Die Marke der Website Designers Brasileiros besteht aus einer Tafel in Form des Buchstabens D, die aus geometrischen Teilen besteht, die zusammenpassen und die Designspezialitäten darstellen. Bei diesen Teilen handelt es sich um Formen, die der brasilianischen Flagge entlehnt sind und außerdem den Buchstaben B und einen Tukan bilden. Der Tukan wurde dadurch definiert, dass er einer der größten Samenverbreiter der brasilianischen Fauna ist und für die Entstehung tropischer Wälder verantwortlich ist. Für die Marke symbolisiert die Verbreitung von Samen durch den Tukan konzeptionell die Verbreitung von Wissen, die der Zweck der Website ist.
The Recognition
About the A' Design Award in Gold
Designers Brasileiros Markenidentität ist Gewinner des A' Design Award in Gold, einer überaus prestigeträchtigen Anerkennung für erstklassige, wunderbare und herausragende Designs. Gold-Gewinner sind äußerst innovative, visionäre und glamourös blendende Schöpfungen, die das Genie, die Weisheit und die Meisterschaft ihrer Designer widerspiegeln. Von Designers Brasileiros Markenidentität wird erwartet, dass es eine hochgepriesene, trendsetzende und monumentale Erfindung ist, die beispiellosen Mehrwert liefert. Dieses mit dem A' Design Award in Gold prämierte Design ist ein spektakuläres, respektiertes Projekt, das den Grenzen von Kunst, Wissenschaft, Design und Technologie in hohem Maße zugutekommt und sie voranbringt. Designers Brasileiros Markenidentität erzeugt intensive Gefühle des Verlangens, weckt Leidenschaft, ermutigt zur Kreativität und fasziniert uns.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The brand of the Blog Designers Brasileiros is a panel with the format of the letter D composed by geometric pieces that fit and represent design specialties. These parts are shapes extracted from the Brazilian flag that also form a letter B and a toucan. The toucan is one of the largest seed dispersers of Brazilian fauna, one of those responsible for formation of tropical forests. For the brand, the dispersion of seeds symbolizes the dissemination of knowledge by Designers Brasileiros.
- Dimensions & Packaging
- Main image 3600px x 3600px. Optional images 1800px x 1800px
- Tags
- brand identity, visual Identity, logo, branding, graphic design, symbol, golden ratio, Brazilian design
- Production Technology
- Developed graphically in golden ratio, with a specific technique called squared golden ratio. For this, the gold rectangles are positioned proportionally to form a gold square. This square served as the grid that formed a harmonic and intentionally proportional symbol.
- Design Challenge
- The great challenge was to represent in a brand the idea of disseminating knowledge to designers in a Brazilian and charismatic way.
- Research
- Everything was developed with a design project methodology that involved research on the client's history, Brazilian culture, golden ratio techniques applied to design and studies on how to graphically represent concepts such as the dissemination of knowledge in the areas of design in a Brazilian way.
- Inspiration
- For the visual identity of an important Blog aimed at the Brazilian design market, focused on the dissemination of knowledge in the area, was used a set of references that express the design, art and nature of Brazil. These sources of visual and cultural inspiration were sought in the national flag, fauna, flora and in renowned names of art, such as Athos Bulcao and Di Cavalcanti.
- Project Duration
- This project started in October 2020 and was completed in January 2021 to commemorate the 10 years of Blog Designers Brasileiros
- Operation Flow
- A visual identity that takes the viewer to the design, culture and nature of Brazil.
- Team Members
- Tiago de Albuquerque Sales e Kiemle
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