Irrational Slice Informationsvisualisierung by Lu Zhao, Ruhe Zhang and Qi Wang

Irrational Slice Informationsvisualisierung by Lu Zhao, Ruhe Zhang and Qi Wang is a highly esteemed winner of the very prestigious 2021 A' Design Award in Bronze in Grafikdesign Competition Category.

BronzeGrafik· 2021

Irrational Slice Informationsvisualisierung

by Lu Zhao, Ruhe Zhang and Qi Wang

A' Design Award in Bronze Winner in Grafik Category

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Verified Award Winner
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The Design

About Irrational Slice Informationsvisualisierung

Irrational Slice ist ein Informationsvisualisierungsprojekt, das Forschungsdaten im dreidimensionalen Raum darstellt. Die Daten stammen aus einem kognitiven Experiment, das menschliche und maschinelle Urteilsbildung vergleicht. Das dreidimensionale Modell wurde in Anlehnung an die Struktur von Gehirnneuronen konstruiert. Eine Augmented-Reality-Software lässt das Modell erscheinen, sobald ein gedrucktes Poster gescannt wird. Betrachter können das Modell mit dem Finger drehen und heran- oder wegzoomen, um die Informationen aus vielen Blickwinkeln zu erfassen. Ziel des Projekts ist es, neue Wege der Beobachtung und Übermittlung von Informationen zu erforschen.

The Recognition

About the A' Design Award in Bronze

Irrational Slice Informationsvisualisierung ist Gewinner des A' Design Award in Bronze, einer hochprestigeträchtigen Anerkennung für herausragende Designs, die sich durch Kreativität, Einfallsreichtum und Scharfsinn auszeichnen. Bronze-Gewinner sind reichlich geschickte und auffallend kreative Artefakte, die die große Erfahrung, Fantasie und Findigkeit ihrer Designer belegen. Von Irrational Slice Informationsvisualisierung wird erwartet, dass es ein hochgeschätztes, bewundertes und geliebtes Objekt ist, das bemerkenswert professionell und innovativ ist. Dieses mit dem A' Design Award in Bronze prämierte Design verkörpert bewährte Verfahren in Kunst, Wissenschaft, Design und Technologie und ist hervorragend in seiner Liebe zum Detail. Irrational Slice Informationsvisualisierung befriedigt Bedürfnisse auf großartige Weise, berührt Wünsche, bezaubert Gefühle und spricht die Neugier an.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Based on a variety of visual forms of expression, the information is established in three-dimensional space, and combined with AR technology to deliver multi-dimensional information. On the basis of better interaction, the audience can receive information more clearly by using three-dimensional space. The work aims to open up new ideas of information observation and provide more possibilities for exploring the interactive transmission of information design in the context of digital media art.
Tags: Information Design, Information Visualization, AR, 3D, Poster
Production Technology: Multimedia
Design Challenge: The difficulty lies in the balance between "clear transmission of information" and "better visual effect". During the creation process, I made many attempts, and finally chose to establish data visualization in 3D, hoping to explore new presentation ways of information design so as to find the best balance point. This is a new attempt, and we hope that this 3D presentation can strengthen the sense of connection between the viewer and the data, and make the transmission of information more effective.
Research: The integration of information is a very important part, and it is this data that sets the stage for our later creation. Analyzing the data takes up most of our upfront work, but it's essential. We built a 3D information model based on a large amount of research data, combined with the structure of brain neurons, with the ultimate purpose of exploring people's irrational cognition and judgment, as well as developing new ideas of information observation, so that readers can better understand information through stronger interactive mode.
Inspiration: Inspired by the fact that people's irrational choices are affected by multiple reasons, Seek inspiration from some common but overlooked normalcy in life. Focus on subjective, irrational, emotional moments or cognitive moments that we all have. This is why robots are chosen as the comparison item.The 3D information visualization model and poster were made based on the data obtained from the cognitive experiment of man-machine confrontation.
Project Duration: The project started in March 2020 in China and finished in June 2020 , and was exhibited in "The start of a long journey outstanding works by graduates of 2020 from key arts academics in China” of Hubei Institute of Fine Arts.
Operation Flow: By using AR software to scan pictures,3D information model appears, which can be controlled by fingers to zoom in and out, rotate, etc. So that viewers can read information from multiple angles and enhance interaction.
Team Members: Lu Zhao
Ruhe Zhang
Qi Wang
Xiaoying Li