Yoyic Huojunpaopao Getränkeflaschen-Verpackung by Tingting Wang is a highly esteemed winner of the very prestigious 2021 A' Design Award in Bronze in Verpackungsdesign Competition Category.
BronzeVerpackung· 2021
Yoyic Huojunpaopao Getränkeflaschen-Verpackung
Client: High-tech MengNiu Dairy (Beijing)CO.,LTD
A' Design Award in Bronze Winner in Verpackung Category
Verified Award Winner
Verify Award Status for #121519The Design
About Yoyic Huojunpaopao Getränkeflaschen-Verpackung
Yoyic Huojunpaopao ist eine Flaschenverpackung für ein kohlensäurehaltiges Getränk mit lebenden Probiotika. Das Getränk vereint prickelnde Milchsäurebakterien mit lebenden Probiotika, ist zuckerarm und fettfrei. Die Flasche besteht aus hochtransparentem PET, das die Anmutung von Glas vermittelt, besitzt eine leichte, schlanke Form und ein Fassungsvermögen von 388 Millilitern. Das Etikett nutzt ein kraftvolles chinesisches Kalligrafiezeichen sowie Blasengrafiken, um Vitalität zu suggerieren. Der Entwurf zielt darauf ab, Geschmack und Gesundheit gleichermaßen zum Ausdruck zu bringen. Die Flasche wird in Convenience-Stores unter Kühlkettenbedingungen verkauft, damit die Probiotika aktiv bleiben.
The Recognition
About the A' Design Award in Bronze
Yoyic Huojunpaopao Getränkeflaschen-Verpackung ist Gewinner des A' Design Award in Bronze, einer hochprestigeträchtigen Anerkennung für herausragende Designs, die sich durch Kreativität, Einfallsreichtum und Scharfsinn auszeichnen. Bronze-Gewinner sind reichlich geschickte und auffallend kreative Artefakte, die die große Erfahrung, Fantasie und Findigkeit ihrer Designer belegen. Von Yoyic Huojunpaopao Getränkeflaschen-Verpackung wird erwartet, dass es ein hochgeschätztes, bewundertes und geliebtes Objekt ist, das bemerkenswert professionell und innovativ ist. Dieses mit dem A' Design Award in Bronze prämierte Design verkörpert bewährte Verfahren in Kunst, Wissenschaft, Design und Technologie und ist hervorragend in seiner Liebe zum Detail. Yoyic Huojunpaopao Getränkeflaschen-Verpackung befriedigt Bedürfnisse auf großartige Weise, berührt Wünsche, bezaubert Gefühle und spricht die Neugier an.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Sparkling drinks are trending in China, while there are very limited types of probiotic sparkling drinks. To take probiotic sparkling drinks to the next level, we have designed a brand-new product - huojunpaopao. As its name highlights, this drink contains live probiotics. The combination of sparkling lactic acid bacteria and live probiotics with low sugar and zero fat, making it uplifting and refreshing. Huojunpaopao also represents the brand yoyic, forming an iconic brand image.
- Dimensions & Packaging
- 388ml, PET bottle, Clear Color, Diam (max.) 64mm x Height 216 mm. We used high transparent PET materials to achieve the texture of glass.
- Tags
- yoyic, sparkling lactic acid bacteria, live probiotics, PET, Packaging Design, Bottle Design, Graphic Design
- Production Technology
- Yoyic huojunpaopao is the world's first live probiotic sparkling drink. Besides, in order to maintain the activity of the preferred Danish high-live probiotics in the product, we selected cold chain transportation and storage.
- Design Challenge
- This is a new unique product, that combines the properties of the traditional probiotic drinks with the exciting bubbling feeling of sparkling drinks. Our main challenge was to transmit the healthiness and the digestive benefits of the live probiotics using a bold and refreshing language that could gave a frizzy twist to the design.
- Research
- Our goal was to satisfy the new need of the consumer for an unconventional product that was healthy and exciting at the same time. Our target are all those people who seek for new exciting experiences, who love to try new things and want to live life at its fullest but never forgetting to pay attention to healthiness and quality. Our product was born to satisfy these needs, not only from a functional point of view, but also emotionally with our packaging design.
- Inspiration
- We wanted to convey "the coexistence of tasty and healthy". The shape is light and elegant, aesthetically in line with our young target's pursuit of healthiness. The label is designed with light and vitality as drivers. The bold character in Chinese calligraphic design and is reminiscent of exciting moments. The bubbles let's you experience the brisk vitality of "live probiotic bubble drinks" which together with the feature "full of sparklingness" are made into a visual representation.
- Project Duration
- The project started in February 2020 and ended in March 2021. Bottle sample production in Sidel Shanghai.
- Operation Flow
- HUOJUNPAOPAO are sold mainly in convenience stores in cold chain. The advanced technology and production equipment can ensure.
- Patents
- Copyrights belong to China Mengniu Dairy Co.,Ltd, 2020
- Team Members
- Lei Jiang, Jian Sun, Jun Yang, Jing Liang, Yong Zhang, Tingting Wang, Hua Xie, Xiaoyan Wang, Chengjie Ding, Chang Liu, Yincheng Liu
- Image Credits
- .
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