Fab Nachhaltiges Modedesign by Tanya Dunaeva

Fab Nachhaltiges Modedesign by Tanya Dunaeva is a highly esteemed winner of the very prestigious 2021 A' Design Award in Silber in Grafikdesign Competition Category.

SilberGrafik· 2021

Fab Nachhaltiges Modedesign

by Tanya Dunaeva

Client: Tanya Dunaeva

A' Design Award in Silber Winner in Grafik Category

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Verified Award Winner
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Colors

The Design

About Fab Nachhaltiges Modedesign

Fabric / FAB ist eine Ausstellung für nachhaltige Mode. Die Hauptaufgabe bei der Entwicklung der Ausstellungsidentität bestand darin, einen typografischen Stil zu schaffen. Die im Designkonzept verwendete zufällige Schriftart spiegelt eine der zentralen Botschaften der Ausstellung wider – einen Aufruf zur Konsumreduzierung im Modebereich, einen Aufruf zu vernünftigem Konsum. Grafisch basiert die Lösung auf einem Kreuztyp aus zwei Schriftarten – einer streng grotesken und durchbrochenen Zufallsschrift, die an Stofffalten erinnert.

The Recognition

About the A' Design Award in Silber

Fab Nachhaltiges Modedesign ist Gewinner des A' Design Award in Silber, einer enorm prestigeträchtigen Anerkennung für erstklassige, großartige und beeindruckende Spitzendesigns. Silber-Gewinner sind ungemein brillante und äußerst kreative Werke, die die herausragende Expertise, das Talent und den Scharfsinn ihrer Designer veranschaulichen. Von Fab Nachhaltiges Modedesign wird erwartet, dass es ein wunderbares Vorzeigewerk ist, das bemerkenswert professionell und zutiefst innovativ ist. Dieses mit dem A' Design Award in Silber prämierte Design ist eine höchst bemerkenswerte, bewunderte Erfindung, die den Grenzen von Kunst, Wissenschaft, Design und Technologie zugutekommt und sie voranbringt. Fab Nachhaltiges Modedesign ist eine vielbeneidete Schöpfung, die Wünsche weckt, positive Gefühle vermittelt und Staunen und Verwunderung entfacht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Fabric (FAB) is an Exhibition of Sustainable Fashion. The main task in developing the exhibition identity was to create a typographic style. The accidental font used in the design Concept reflects one of the central messages of the exhibition – a call to reduce consumption in the fashion sector, a call for reasonable consumption. Graphically, the solution is based on a cross-type of a pair of fonts-strictly grotesque and openwork accidental font, resembling the folds of fabric.
Dimensions & Packaging: The Concept Identity of the exhibition is designed for many media: the design of the entrance group, posters and advertising on the streets of the city, navigation inside the exhibition space, information leaflets and the exhibition catalog, souvenir promotional products.
Tags: Fashion, Concept design, identity, student, Tanya Dunaeva, Sustainable, Eco, Vegan, Exhibition, Russian Higher School of Economics, HSE Art and Design School, Leonid Slavin
Production Technology: Collages, mock-ups in Adobe Photoshop are performed. Openwork letters in a light airy outfit lose it by half, while the functional component is preserved – the grapheme can be read quite easily. Typography is inspired by Cinema 4D lessons. Simple generative design tools allow achieving significant visual effects.
Design Challenge: The difficulty of the work was that not all the fashion audience is ready to talk about the problems of Moderate consumption. This industry is still relatively new to the market and every step in drawing attention to this problem is very valuable, so the brighter and more convincing the overall design is, the more people it will be able to interest, engage and possibly change the situation in the future in the field of Moderate consumption.
Research: Before starting the work, a small desk study was conducted, the purpose of which was to dive into the essence of the problem, analyze existing methods for solving the problem (who and how participates in the movement for Moderate consumption in the fashion industry) and form the main content of the future exhibition based on the collected data and analytical conclusions.
Inspiration: The fashion industry is one of the largest contributors to environmental pollution, the second largest industrial polluter in the world. The dominance of Fast Fashion, when the largest fashion brands organize a race for the speed and cheapness of clothing production, leads to an increase in greenhouse gas emissions, encouraging the production of low-quality clothing with a short cycle of use, to scandals due to poor working conditions. The FAB exhibition tells about design trends in the field of sustainable fashion.
Project Duration: Project is done at Russian Higher School of Economics as one of the students Projects and took about 3 weeks
Operation Flow: Identity talks to fashion consumers in their language, she immediately declares that this exhibition is about fashion, but fashion is not quite ordinary, fashion is in the trend of Moderate consumption and thus it attracts attention to itself better, stands in a separate row from mass consumption, attracting the attention of opinion leaders among consumers and market leaders among production.
Team Members: Special thanks should be delivered to Russian Higher School of Economics (HSE Art and Design School) and personally to Leonid Slavin, head of Art direction MA Program.