Diplomatic Relations Logodesign by Salvita Bingelyte

Diplomatic Relations Logodesign by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2021 A' Design Award in Silber in Grafikdesign Competition Category.

SilberGrafik· 2021

Diplomatic Relations Logodesign

by Salvita Bingelyte

Client: Salvita Design

A' Design Award in Silber Winner in Grafik Category

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Verified Award Winner
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Colors

The Design

About Diplomatic Relations Logodesign

„Diplomatic Relations“ ist ein Logo, das für die Deutsche Botschaft in Vilnius entwickelt wurde. Die Gestaltung symbolisiert die Verbindungen zwischen Litauen und Deutschland. Inspiriert von den dreifarbigen Nationalflaggen wurden für jedes Land drei Häkchen in den Farben seiner Flagge gezeichnet. Die Zeichen verlaufen als zwei parallele Seiten, wie Bahngleise, die sich voneinander entfernen und dann wieder zusammenkommen. Die roten Häkchen sind miteinander verbunden und stehen für Freundschaft und Einheit. Das farbige Zeichen steht auf weißem Hintergrund und lässt sich auf Geschäftsausstattung, Außenwerbung und Firmengeschenken anwenden. Durch die Wiederholung des Zeichens in einer Reihe entsteht ein Muster.

The Recognition

About the A' Design Award in Silber

Diplomatic Relations Logodesign ist Gewinner des A' Design Award in Silber, einer enorm prestigeträchtigen Anerkennung für erstklassige, großartige und beeindruckende Spitzendesigns. Silber-Gewinner sind ungemein brillante und äußerst kreative Werke, die die herausragende Expertise, das Talent und den Scharfsinn ihrer Designer veranschaulichen. Von Diplomatic Relations Logodesign wird erwartet, dass es ein wunderbares Vorzeigewerk ist, das bemerkenswert professionell und zutiefst innovativ ist. Dieses mit dem A' Design Award in Silber prämierte Design ist eine höchst bemerkenswerte, bewunderte Erfindung, die den Grenzen von Kunst, Wissenschaft, Design und Technologie zugutekommt und sie voranbringt. Diplomatic Relations Logodesign ist eine vielbeneidete Schöpfung, die Wünsche weckt, positive Gefühle vermittelt und Staunen und Verwunderung entfacht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo was created for the German Embassy in Vilnius to symbolize diplomatic relations between Lithuania and Germany. Inspired by tricolor national flags, three check marks were created for each country using the colors of their flags. The marks represent two parallel sides, like train tracks heading in opposite directions, but coming back together again and being connected. The red check marks are combined, representing friendship and unity between the two countries.
Dimensions & Packaging: To enhance the visibility of the logo and keep original colors, it was decided to use a colored symbol on a white background.
Tags: Logo, symbol, visual identity, branding, corporate identity, graphic design, Salvita Bingelyte, Salvita Design, Lithuania, Germany
Production Technology: The symbol of Lithuanian German cooperation is easily applied to stationery, outdoor advertising and corporate gifts. Combining more symbols in one line creates a pattern that can be used in many places.
Design Challenge: After drawing numerous symbols, it finally came to a modern and memorable logo design which will be used by the German Embassy in Lithuania for its external communication, events and promotional goods.
Research: A national flag is the most easily recognizable country symbol, so while searching for similarities between the two countries, the same patterns stood out in their flags and it was decided to find symbols that could seamlessly utilize these patterns, hence the check marks became a logical design solution.
Inspiration: Lithuania and Germany are connected by a long, rich history. Bilateral relations between the two states existed from 1918 and again since 1991 when Lithuania regained its independence just a few months after the reunification of Germany and diplomatic relations were restored.
Project Duration: Started in January 2021 and finished February 2021 in Vilnius, Lithuania.
Operation Flow: The symbol highlights the relationship between the two countries by visually uniting the colors of their flags. The logo reflects the moment when two countries diplomatically unite, moving forward together into the future. The colorful marks provide a dynamic symbol, expressing the multifaceted relationship between Lithuania and Germany.
Image Credits: Erin Hope Stevens (Copywriter)