OHO Lentil Chips Chips-Verpackung by Bold Brands

OHO Lentil Chips Chips-Verpackung by Bold Brands is a highly esteemed winner of the very prestigious 2021 A' Design Award in Bronze in Verpackungsdesign Competition Category.

BronzeVerpackung· 2021

OHO Lentil Chips Chips-Verpackung

by Bold Brands

Client: Bold Brands

A' Design Award in Bronze Winner in Verpackung Category

16,082

Verified Award Winner

Verify Award Status for #122943

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About OHO Lentil Chips Chips-Verpackung

OHO Lentil Chips ist ein Verpackungsdesign für einen Snack auf Linsenbasis. Der Beutel misst 190 x 250 x 50 mm und wird im Flexodruck auf Polypropylen mit einem Soft-Touch-Lack in Papieroptik bedruckt. Ein Hintergrund aus Kraftpapier ersetzt die in der Snackkategorie üblichen grellen Farben und verleiht dem Produkt ein natürliches Erscheinungsbild. Illustrative Grafikelemente sorgen für einen verspielten Charakter, während die Geschmacksrichtungen durch hochwertige Fotografien dargestellt werden. Diese Kombination macht das Produkt leicht wiedererkennbar und positioniert es als gesündere Snackalternative.

The Recognition

About the A' Design Award in Bronze

OHO Lentil Chips Chips-Verpackung ist Gewinner des A' Design Award in Bronze, einer hochprestigeträchtigen Anerkennung für herausragende Designs, die sich durch Kreativität, Einfallsreichtum und Scharfsinn auszeichnen. Bronze-Gewinner sind reichlich geschickte und auffallend kreative Artefakte, die die große Erfahrung, Fantasie und Findigkeit ihrer Designer belegen. Von OHO Lentil Chips Chips-Verpackung wird erwartet, dass es ein hochgeschätztes, bewundertes und geliebtes Objekt ist, das bemerkenswert professionell und innovativ ist. Dieses mit dem A' Design Award in Bronze prämierte Design verkörpert bewährte Verfahren in Kunst, Wissenschaft, Design und Technologie und ist hervorragend in seiner Liebe zum Detail. OHO Lentil Chips Chips-Verpackung befriedigt Bedürfnisse auf großartige Weise, berührt Wünsche, bezaubert Gefühle und spricht die Neugier an.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Main idea of this packaging design is presenting a product as healthier and yet funky alternative to an ordinary snack. Kraft paper background stands out from the crowds of bright and intense colour snack packagings and gives it a touch of natural feel. Illustrated graphic elements gives it more life and connection with a customer and in contrast with that flavouring is communicated through high quality photo images. Combination of these three different design elements makes this product distinguishable, attractive to typical customer of such appetisers and gives it perceptible feel of naturalness.
Dimensions & Packaging: 190 x 250 x 50 mm snacks bag printed on popypropylene.
Tags: Chips packaging, Lentil Chips, Chips Packaging Design, Oho Lentil Chips
Production Technology: Flexograhy with paper touch varnish.
Design Challenge: It is no secret that snacks category is dominated by vibrant intensive colour packagings. Our task was to create packaging that would communicate healthier choice but with the same taste properties, attracting attention not by the colour intensity but with the playful elements and subtle taste indicating illustrations.
Research: Determining the target audience and to make appealing product packaging for that specific audience was of supreme importance. As well as understanding what graphic elements helps consumer to recognize this product as a helthier snacking option at the same time considering what graphic components are easthetically pleasing and provoke a buying decision in the first place.
Inspiration: OHO - Lentil chips, healthier snack alternative introduced to lithuanian market by one of the historic local snacks producers. Its a symbol of more natural and healthy snacking. That gave an aspiration to create smooth pastel colour packaging with craft paper texture elements. It was decided to make it playful and attractive to a younger audiences because it is the main target audience of this particular brand.
Project Duration: This project started in January 2020 February and finished 2020 May.
Operation Flow: Product is packed in standard bag. It was certainly dictated by consumer habits and convenience. As a matter of fact manufacturer was limited by by packing hardware as well. Task was to create graphical impact rather than select unusual packaging medium.
Team Members: Creative Director: Motiejus Gaigalas
Head Of Design: Vytenis Petrusevicius
Graphic Design: Sandra Ramoskaite, Vytenis Petrusevicius
Image Credits: Visuals: Sandra Ramoskaite