Pepsi Culture Getränkedosen-Serie in limitierter Auflage by Dennis Furniss is a highly esteemed winner of the very prestigious 2021 A' Design Award in Gold in Verpackungsdesign Competition Category.
GoldVerpackung· 2021
Pepsi Culture Getränkedosen-Serie in limitierter Auflage
Client: Pepsi
A' Design Award in Gold Winner in Verpackung Category
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- Verified Award Winner
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The Design
About Pepsi Culture Getränkedosen-Serie in limitierter Auflage
Pepsi Culture ist eine Dosenserie in limitierter Auflage, die für eine Erfrischungsgetränkemarke in Mexiko entwickelt wurde. Die Serie besteht aus sechs Sammlerdosen, wobei jede Dose für eine mexikanische Stadt steht. Lokale Geschichten, Traditionen und Kunstreferenzen werden in illustrative Muster übersetzt, die althergebrachte kulturelle Symbole mit einem zeitgenössischen Gestaltungsansatz verbinden. Jede Dose besteht aus Aluminium, fasst 12 Unzen und ist im hochauflösenden Offsetdruck veredelt. Die Dosen werden einzeln verkauft und bilden gemeinsam eine Serie, die die regionale Vielfalt widerspiegelt.
The Recognition
About the A' Design Award in Gold
Pepsi Culture Getränkedosen-Serie in limitierter Auflage ist Gewinner des A' Design Award in Gold, einer überaus prestigeträchtigen Anerkennung für erstklassige, wunderbare und herausragende Designs. Gold-Gewinner sind äußerst innovative, visionäre und glamourös blendende Schöpfungen, die das Genie, die Weisheit und die Meisterschaft ihrer Designer widerspiegeln. Von Pepsi Culture Getränkedosen-Serie in limitierter Auflage wird erwartet, dass es eine hochgepriesene, trendsetzende und monumentale Erfindung ist, die beispiellosen Mehrwert liefert. Dieses mit dem A' Design Award in Gold prämierte Design ist ein spektakuläres, respektiertes Projekt, das den Grenzen von Kunst, Wissenschaft, Design und Technologie in hohem Maße zugutekommt und sie voranbringt. Pepsi Culture Getränkedosen-Serie in limitierter Auflage erzeugt intensive Gefühle des Verlangens, weckt Leidenschaft, ermutigt zur Kreativität und fasziniert uns.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Celebrating the diversity of Latin America is the mantra for the Pepsi Culture can series. Through the limited-edition series PepsiCo created a unique design system that celebrates the rich and vibrant culture of six unique Mexican cities. Celebrating the uniqueness of the people and the individuality of each cities ancient traditions. Leveraging a contemporary design edge the approach aligns to the brands core value of celebrating diversity.
- Dimensions & Packaging
- 12 Oz Cans, sold individually as a series.
- Tags
- Packaging Design, Pepsi Culture Series, Pepsi, Mexico, Latin America
- Production Technology
- High definition offset printing on alluminum
- Design Challenge
- This initiative was very an intuitive design program that relied heavily on understanding the culture of each city. To learn and gain insights we worked diligently to understand and translate the meaningful cultural associations and the arts that thrive within each individual city. A detailed process which took 6 months to complete. This was supported by a light qualitative process to access the design approach. In the end, we recognised that cultural-art has widespread appeal and launched with the confidence of knowing we had a well designed can series.
- Research
- This is an ongoing program globally for the Pepsi brand, however, this is the first time we've explored hyperlocality as the theme for Design. It was a huge success with incredible results. Not only in sales volume, but also in building brand awareness and earned media. Across all social platforms we watched millions of people share posts of the series itself and millions of reposts in terms of the content we had also developed.
- Inspiration
- These six collectible limited-edition cans tell authentic stories from the six cities they represent in Mexico. Collectively creating a series they are inspired by local stories and traditions that make that particular region unique. Through storytelling and local art references, Pepsi brought the uniqueness of six Mexican cities together.
- Project Duration
- The initiative started in the fall of 2020 in Mexico with a nationwide distribution. Sales sky-rocketed which led to additional production in order to meet meet demand.
- Operation Flow
- Not applicable
- Patents
- Not applicable
- Team Members
- PepsiCo Design Latin America
- Image Credits
- All work is wholly owned by Pepsico, inclusive of; brand trademarks, visuals and graphics, intellectual property.
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