Platanus Corporate Identity by Pedro Panetto

Platanus Corporate Identity by Pedro Panetto is a highly esteemed winner of the very prestigious 2021 A' Design Award in Silber in Grafikdesign Competition Category.

SilberGrafik· 2021

Platanus Corporate Identity

by Pedro Panetto

Client: Pedro Panetto

A' Design Award in Silber Winner in Grafik Category

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Verified Award Winner
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Colors

The Design

About Platanus Corporate Identity

Platanus ist eine Corporate Identity, die für eine psychiatrische Praxis mit einem humanisierten Ansatz in der medizinischen Versorgung entwickelt wurde. Der Name verweist auf die Platane auf der Insel Kos, wo Hippokrates die ersten Ärzte in der Medizin unterrichtete. Das Symbol vereint eine griechische Säule, eine Baumstruktur, Blätter, Früchte, Zweige und eine Sanduhr, gezeichnet mit einer durchgehenden, gleichmäßigen Linie. Die Typografie wurde exklusiv für die Marke gestaltet und folgt den Proportionen des Symbols. Muster, Grafiken und Geschäftsausstattung vervollständigen die in sich stimmige visuelle Sprache.

The Recognition

About the A' Design Award in Silber

Platanus Corporate Identity ist Gewinner des A' Design Award in Silber, einer enorm prestigeträchtigen Anerkennung für erstklassige, großartige und beeindruckende Spitzendesigns. Silber-Gewinner sind ungemein brillante und äußerst kreative Werke, die die herausragende Expertise, das Talent und den Scharfsinn ihrer Designer veranschaulichen. Von Platanus Corporate Identity wird erwartet, dass es ein wunderbares Vorzeigewerk ist, das bemerkenswert professionell und zutiefst innovativ ist. Dieses mit dem A' Design Award in Silber prämierte Design ist eine höchst bemerkenswerte, bewunderte Erfindung, die den Grenzen von Kunst, Wissenschaft, Design und Technologie zugutekommt und sie voranbringt. Platanus Corporate Identity ist eine vielbeneidete Schöpfung, die Wünsche weckt, positive Gefühle vermittelt und Staunen und Verwunderung entfacht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The concept of this brand connects to an ideal of bringing more humanism to hospital medical care and all relationship among people from bio-medical areas. This is the principle in the history of medicine and we believe this principle must be restored. _Platanus _ is a psychiatry office with a humanized vision.
Production Technology: The project had a design methodology that provided the unification of its visual language. The symbol was created following organic concepts; the typography was designed exclusively for the brand and used the format of the symbol as its main parameter. Thereby everything was connected, the typography follows the symbol and the symbol follows the historical and organic concepts behind the name Platanus. Other graphics, patterns and stationery makes a really coherent visual language for Platanus.
Design Challenge: The biggest challenge was how the concepts and visual references should interact in the symbol. We have different elements: a Greek column, a structure in the shape of a tree, Platanus leaves, fruits, branches and an hourglass. All these elements have a strong bond to the conceptual basis of the brand; making all these concepts converge to a visual symbol was extremely laborious, but we managed to blend everything, using the same trace, and achieving perfect harmony.
Research: The research sought for concepts related to medicine within a humanistic perspective. This led us to its roots in Greece and the teachings of Hippocrates. So we have the merge of Greek references to the Platanus tree, connecting something from antiquity to a current need of the mankind. After the historical research, it was understood that the sum of these concepts should be represented visually.
Inspiration: On the island of Kos in Greece, Hippocrates taught medicine and his ideals to the first doctors under a tree, a Platanus tree. The company has received the same name because it defends the same ideals: the search for the truth, respect for life, love of the medical art, human solidarity, the desire to serve, a good conduct and sincere interest for those who suffer. Visually the inspiration comes from elements of ancient Greek architecture blended to the organic and live aspect of a tree.
Operation Flow: The visual identity created for Platanus performs better than other common brands because all of its graphical elements and visual styles are deeply connected. Everything points toward the same concept; therefore the power of this brand is intensified through its design.

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