Qin Plakatserie by Kaidi Mao is a highly esteemed winner of the very prestigious 2021 A' Design Award in Bronze in Grafikdesign Competition Category.

BronzeGrafik· 2021

Qin Plakatserie

by Kaidi Mao

Client: Kaidi Mao

A' Design Award in Bronze Winner in Grafik Category

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Verified Award Winner

Verify Award Status for #124488

View at A' Design Award Press Release Award Badge

Colors

The Design

About Qin Plakatserie

Qin ist eine Plakatserie, die die Tradition der chinesischen Landschaftsmalerei mit den Mitteln digitaler Medien neu interpretiert. Der Name Qin stammt von einem chinesischen Wort, das durchdringen oder einsickern bedeutet; das Schriftzeichen vereint die Zeichen für Wasser und Herz. Die Bilder entstehen zunächst als Fotografien und werden anschließend mit digitalen Werkzeugen wie Photoshop, Cinema 4D und Procreate weiterentwickelt. Die Serie wird in zwei Formaten produziert und kann sowohl gedruckt als auch auf dem Bildschirm gezeigt werden, in einer Galerie ebenso wie im privaten Wohnraum. Ziel ist es, die taoistische Sicht auf die Natur einem internationalen Publikum zu vermitteln.

The Recognition

About the A' Design Award in Bronze

Qin Plakatserie ist Gewinner des A' Design Award in Bronze, einer hochprestigeträchtigen Anerkennung für herausragende Designs, die sich durch Kreativität, Einfallsreichtum und Scharfsinn auszeichnen. Bronze-Gewinner sind reichlich geschickte und auffallend kreative Artefakte, die die große Erfahrung, Fantasie und Findigkeit ihrer Designer belegen. Von Qin Plakatserie wird erwartet, dass es ein hochgeschätztes, bewundertes und geliebtes Objekt ist, das bemerkenswert professionell und innovativ ist. Dieses mit dem A' Design Award in Bronze prämierte Design verkörpert bewährte Verfahren in Kunst, Wissenschaft, Design und Technologie und ist hervorragend in seiner Liebe zum Detail. Qin Plakatserie befriedigt Bedürfnisse auf großartige Weise, berührt Wünsche, bezaubert Gefühle und spricht die Neugier an.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Kaidi Mao's examination of the aesthetic and intellectual tradition of Chinese landscape painting has enabled him to understand the connection between classical Chinese painters and their natural environments. To explore such painting's relationship to nature in a contemporary context, Mao has used today's technology to produce digital images inspired by the traditions of China.
Dimensions & Packaging: There are two sizes for this poster series: 24 inches x 36 inches, and 24 inches x 30 inches
Tags: Art, poster, Taoism, culture, landscape, painting
Production Technology: The initial images are from photography, then digitally created using tools like Photoshop, Cinema 4D and Procreate.
Design Challenge: The biggest challenge of this project is to visually communicate this East Asian worldview to international viewer, especially under the current political environment.
Research: This project is a pictorial reinterpretation of Chinese painters' use of nature to communicate the Taoist notion that the whole planet is permeated by invisible Tao, "the Way of the cosmos, which is evident in nature." Mao has titled this project Qin. Qin, comes from the Chinese word, which means "to permeate", "to seep into". This project allows different cultures, concepts and methods to seep together. The character Qin consists of two parts: the left represents water, and the right represents the heart. Heart can be interpreted as the depth of one's feelings, and when combined with water, expresses something that comes from one's innermost being. Qin explores the aesthetic depth with which Chinese culture responds to, reveres, and honors the natural environment by reexamining pictorial traditions using contemporary digital image production. It also serves as an expression of the connection felt by a producer of such imagery with the underlying concept of Tao that inexpressibly permeates universal being in the Chinese tradition.
Inspiration: As a designer from China living in the United States, I have sought to integrate my training in contemporary design with my personal and cultural identity. This has come through an examination of different media and technological approaches. This process has led me to a series of digitally produced design pieces that examine my own Chinese pictorial tradition. These works have also allowed me an alternative approach to understanding The Natural within my practice.
Project Duration: The project started in September 2019, finished in May 2020 in Los Angeles.
Operation Flow: These posters/graphic arts can be displayed physically and digitally, in a gallery setting or in a home setting.