Steady Power Wire Art Kunstinstallation by Inception Cultural and Creative Co., Ltd is a highly esteemed winner of the very prestigious 2022 A' Design Award in Bronze in Bildende Kunst Competition Category.
BronzeBildende Kunst· 2022
Steady Power Wire Art Kunstinstallation
by Inception Cultural and Creative Co., Ltd
Client: Inception Cultural & Creative Co., Ltd
A' Design Award in Bronze Winner in Bildende Kunst Category
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- Verified Award Winner
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The Design
About Steady Power Wire Art Kunstinstallation
„Steady Power Wire Art" ist eine Kunstinstallation, die für eine Firmenjubiläumsausstellung geschaffen wurde. Die Installation verwendet Kupferdrähte eines Herstellers von elektrischen Drähten und Kabeln, um die Kontur eines großen Baumes nachzuzeichnen, der das Unternehmen symbolisiert. Vom Baum erstrecken sich fünf Szenen des Alltags: ein Reisbrei-Stand, ein Esstisch, ein Zug, ein Tempel und ein Leuchtfeuer. Wechselndes Licht und eine Audio-Erzählung begleiten die Drahtformen, während die Schatten der Drähte auf Wände und Decke fallen. Das Werk umfasst 281 Quadratmeter und zeigt, wie Elektrizität das gewöhnliche Alltagsleben trägt.
The Recognition
About the A' Design Award in Bronze
Steady Power Wire Art Kunstinstallation ist Gewinner des A' Design Award in Bronze, einer hochprestigeträchtigen Anerkennung für herausragende Designs, die sich durch Kreativität, Einfallsreichtum und Scharfsinn auszeichnen. Bronze-Gewinner sind reichlich geschickte und auffallend kreative Artefakte, die die große Erfahrung, Fantasie und Findigkeit ihrer Designer belegen. Von Steady Power Wire Art Kunstinstallation wird erwartet, dass es ein hochgeschätztes, bewundertes und geliebtes Objekt ist, das bemerkenswert professionell und innovativ ist. Dieses mit dem A' Design Award in Bronze prämierte Design verkörpert bewährte Verfahren in Kunst, Wissenschaft, Design und Technologie und ist hervorragend in seiner Liebe zum Detail. Steady Power Wire Art Kunstinstallation befriedigt Bedürfnisse auf großartige Weise, berührt Wünsche, bezaubert Gefühle und spricht die Neugier an.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- For the TAYA Group 65th anniversary exhibition Steady Power, the artist Zxin Li takes copper wires from TAYA Electric to outline the huge tree that symbolizes the TAYA group. Stemming out from the tree, are five daily scenes of ordinary life: the porridge stall, the dining table, the train, the temple, and the beacon. Showing how TAYA infiltrates the daily life people on this island.
- Dimensions & Packaging
- Site: Huashan 1914 Creative Park W5-1 building, Floor: 1F, Dimensions: 281 square met ers, Target Audiences: brand customers, TAYA Group business partners, and art enthusiasts.
- Tags
- Wire Art Exhibition, Inception, Steady Power Wire Art, ZXin, TAYA Group
- Production Technology
- When we were commissioned by the TAYA Group for a branding exhibition, we thought of the ordinary and hidden but ubiquitous and essential qualities of wires and electricity provided by the TAYA Group, and have decided to represent the group with the equally ubiquitous, essential, and strong tree that supports the daily life of people. The material used are actual copper wires provided TAYA Electric Wire & Cable.
- Research
- The exhibition is not only for the general public to understand TAYA as a brand, it is also made to showcase the brand to its possible clients. Therefore, the design is focused on expressing the history, the convenience, the importance, and the relationship between the audiences and electricity.
- Inspiration
- When “uncertainty” is the only certain thing on this land,
TAYA Electrics supported our everyday life like strong tree roots, sending steady powers and electricity to all corners of the country.
No matter sunny or rain, it was always there to connect everyone's life.
The TAYA Group 65th anniversary linear exhibition Steady Power tells a narrative of “stable everyday life”, telling stories with the usually hidden wires that transfers the power and electricity. - Project Duration
- The exhibition started at 2020.08.08 and ended at 2020.08.16, it was held at Huashan 1914 Creative Park.
- Operation Flow
- The wire arts were paired with the change of lighting and audio narration, turning the installation into an interactive and immersive experience; the alternating shadow of the wires on the walls and the ceiling gives the installation a richer visual, and the audio gives the audiences a more well-rounded understanding of the TAYA Group as a brand.
- Image Credits
- All Images: Inception Cultural & Creative Co., Ltd
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