Jinlongquan Yanzhi Verpackung by Jin Zhang

Jinlongquan Yanzhi Verpackung by Jin Zhang is a highly esteemed winner of the very prestigious 2022 A' Design Award in Eisen in Verpackungsdesign Competition Category.

EisenVerpackung· 2022

Jinlongquan Yanzhi Verpackung

by Jin Zhang

Client: InBev jinlongquan beer (Hubei)

A' Design Award in Eisen Winner in Verpackung Category

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Verified Award Winner
Verify Award Status for #126388

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The Design

About Jinlongquan Yanzhi Verpackung

Die Marke Jinlongquan gibt es seit mehr als 40 Jahren in Hubei. Dieses Mal entsteht eine Bierserie, die die Hubei-Kultur repräsentieren kann. Der Designer nutzt chinesische Kalligraphie, um die Dialektkultur auszudrücken. Gleichzeitig malt er die repräsentativsten Gebäude und Wassersysteme in Hubei (Hubei hat den Ruf, eine Provinz mit Tausenden von Seen zu sein), Charaktere und Konsumszenen und integriert mehr Lebensgeschmack und Sinn für Mode. Über den Dialekt auf der Flasche lässt sich reden. Werfen Sie in der Abbildung einen Blick auf Ihre Heimatstadt, um die Interaktion mit Verbrauchern zu verbessern.

The Recognition

About the A' Design Award in Eisen

Jinlongquan Yanzhi Verpackung ist Gewinner des A' Design Award in Eisen, einer prestigeträchtigen Anerkennung für gute Designs, die die beruflichen und industriellen Anforderungen erfüllen, die an gut gestaltete Schöpfungen gestellt werden. Eisen-Gewinner zeigen großes Können, hohe Spezialisierung, fachkundiges Verständnis und die kreative Kapazität ihrer Schöpfer. Von Jinlongquan Yanzhi Verpackung wird erwartet, dass es eine hochgeschätzte, bewunderte und geliebte Schöpfung ist, die praktisch und innovativ ist. Dieses mit dem A' Design Award in Eisen prämierte Design integriert bewährte Branchenverfahren und weist kompetente technische Merkmale in Verbindung mit Know-how und Talent auf. Jinlongquan Yanzhi Verpackung wird für seine Gründlichkeit geschätzt und ist darauf ausgelegt, Verbesserungen der Lebensqualität zu liefern, die dazu beitragen, die Welt zu einem besseren Ort zu machen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The designer broke the European style design routine of beer, and expressed the most authentic dialect culture in the way of handwritten calligraphy. At the same time, he painted the most representative buildings and water systems in Hubei (Hubei has the reputation of being a province with thousands of lakes) and the depiction of characters and consumption scenes, integrating more fireworks and fashion, forming a "river lake Hubei" picture. Let people use the dialect on the bottle to talk while drinking, find their hometown in the illustration, interact with consumers and get closer.
Dimensions & Packaging: 253mm*65mm*65mm This is a series of glass bottles of beer. The glass bottles can better retain the original flavor of beer. In addition, the color of this beer is clear. It uses transparent glass bottles with light color labels to make it clear and cool.
Tags: Beer, Hubei, dialect, illustration, Calligraphy, China
Production Technology: Glass bottle aluminized paper
Design Challenge: The biggest challenge is that there are many dialects in Hubei, which are very rich and different. In order to express them more accurately, the designer specially consulted many local people and experts. At the same time, in order to enrich the performance, the designer inspected the representative buildings in many areas of Hubei, and finally drew a beautiful scroll of Hubei.
Research: In the discussion of how to express Hubei culture and how to integrate into beer culture, the dialect version of wine words was recommended. It can not only express the authentic Hubei culture, but also shorten the distance with consumers and enhance the interaction. For this reason, the designer consulted the experts and professors of language to express dialect more strictly. At the same time, the designer of handwritten font is required to write brush words to reflect its uniqueness and uniqueness.
Inspiration: Jinlongquan brand has been in Hubei for more than 40 years. It has long been a representative beer brand in Hubei, but none of its beer interprets Hubei culture. Now Hubei is a province with high attention in the world. Designers use this advantage to design a series of products with Hubei culture. Dialect is a very good choice.
Project Duration: The project started to be created in April 2021, produced in May, and is expected to go on sale in Hubei in June
Operation Flow: While drinking beer, you can tell your friends the dialect on the bottle and find your hometown in the illustration. It makes people feel more friendly and can quickly shorten the distance between you and consumers.
Patents: Copyright by InBEv Jinlongquan Beer (Hubei) Co., LTD., 2021
Team Members: Creative director: Jin Zhang