Scentwalk Corporate Identity by Chao Yang, Yiyang Li and Yilin Wang

Scentwalk Corporate Identity by Chao Yang, Yiyang Li and Yilin Wang is a highly esteemed winner of the very prestigious 2022 A' Design Award in Silber in Grafikdesign Competition Category.

SilberGrafik· 2022

Scentwalk Corporate Identity

by Chao Yang, Yiyang Li and Yilin Wang

Client: Communication University of Zhejiang

A' Design Award in Silber Winner in Grafik Category

36,988

Verified Award Winner

Verify Award Status for #126459

View at A' Design Award Press Release Award Badge

Colors

The Design

About Scentwalk Corporate Identity

Scentwalk ist eine konzeptionelle Corporate Identity für ein zukünftiges Unternehmen, das Erinnerungen in Form von Gerüchen extrahiert und speichert. Das Logo ist eine Abkürzung des Markennamens und basiert auf den Vorstellungen von Duftmolekülen, Daten, Extraktion, Sammlung und Gehen. Das Farbkonzept nutzt holografische Silberfolie – ein Material, das silbern erscheint, im Licht jedoch Farbe reflektiert – und greift damit die Idee auf, dass Gas farblos ist und dennoch Emotionen hervorrufen kann. Das Zeichen ist dynamisch angelegt und wird von einem eigens entwickelten Klang begleitet. Die zugehörigen Poster und Produkte richten sich an das eigene Ich, an Partner, Familie und Freunde.

The Recognition

About the A' Design Award in Silber

Scentwalk Corporate Identity ist Gewinner des A' Design Award in Silber, einer enorm prestigeträchtigen Anerkennung für erstklassige, großartige und beeindruckende Spitzendesigns. Silber-Gewinner sind ungemein brillante und äußerst kreative Werke, die die herausragende Expertise, das Talent und den Scharfsinn ihrer Designer veranschaulichen. Von Scentwalk Corporate Identity wird erwartet, dass es ein wunderbares Vorzeigewerk ist, das bemerkenswert professionell und zutiefst innovativ ist. Dieses mit dem A' Design Award in Silber prämierte Design ist eine höchst bemerkenswerte, bewunderte Erfindung, die den Grenzen von Kunst, Wissenschaft, Design und Technologie zugutekommt und sie voranbringt. Scentwalk Corporate Identity ist eine vielbeneidete Schöpfung, die Wünsche weckt, positive Gefühle vermittelt und Staunen und Verwunderung entfacht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Scentwalk is a conceptual brand based on the future, which aims to explore how to extract and store memory in the form of smell in a new carrier in the future, and use olfactory memory to make people walk in memories and emotions to continue their spiritual sustenance. Logo graphics design from the key words of odor molecules, data, extraction, collection, walking, and extend a series of design of related products, instruments, publicity posters.
Dimensions & Packaging: Poster:10000mm x 7000mm. Texture:Holographic Silver foil
Tags: future, graphic, concept brand, poster, experimental
Production Technology: The overall appearance of the logo is the abbreviation of "scentwalk". The color matching is a kind of material which is silver in itself but can reflect color when meeting light, which echoes with the concept that gas is colorless but can cause emotional experience. Products and posters are designed from the perspective of self, lover, family and friends to comfort people's yearning for each other and the past.
Design Challenge: The biggest challenge of this project is how to express the sense of smell and collection through abstract geometry, and create a special experimental logo image system.
Research: Olfactory memory is easy to be forgotten and ignored by people, but science shows that olfactory memory is more profound than other sensory memory, and can directly cause people's emotional response. People usually smell a familiar smell and associate with that memory and emotional experience, "Scentwalk" is a conceptual brand based on this scientific principle to extract odor and provide odor therapy for people in the future.
Inspiration: Based on the research, it is found that olfactory memory is more profound and firm than other sensory memory, and can bring rich emotional experience. Some scientific research institutions are trying to extract odor to cure patients with amnesia, and people are trying to use olfactory memory to do some meaningful things. This project is based on the idea of creating a technology company to provide odor extraction services for others in the future, and using odor to cure people.
Project Duration: The project starts in November 2020 in Hangzhou and finished in April 2021 in Hangzhou.
Operation Flow: The sign is dynamic and has a specific sound to express the extraction and collection of odor. In the concept, the poster is set as a holographic projection poster without fixed size and shape, and the shape of the poster is like scent.
Team Members: Chao Yang
Yiyang Li
Yinlin Wang.