The Treasure of Zbojniks Flaschenetikett by Sasha Sharavarau

The Treasure of Zbojniks Flaschenetikett by Sasha Sharavarau is a highly esteemed winner of the very prestigious 2022 A' Design Award in Gold in Verpackungsdesign Competition Category.

GoldVerpackung· 2022

The Treasure of Zbojniks Flaschenetikett

by Sasha Sharavarau

Client: St. Nicolaus (client company); Zbojnicka (brand)

A' Design Award in Gold Winner in Verpackung Category

47,954

Verified Award Winner

Verify Award Status for #127368

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About The Treasure of Zbojniks Flaschenetikett

„Der Schatz der Zbojniks" ist ein Etikettendesign für die Obstbrände der Marke Zbojnicka. Zbojnicka bedeutet auf Slowakisch „einem Zbojnik gehörend". Die Zbojniks waren Räuber, die sich an Aufständen gegen die Leibeigenschaft beteiligten, und man glaubte, dass sie ihre Schätze in den slowakischen Bergen versteckten. Das Etikett präsentiert die Destillate als den Schatz der Zbojniks. Im oberen Bereich ist der Berg Veľký Rozsutec dargestellt, während slowakische Ornamente aus verschiedenen Regionen die Gestaltung umrahmen. Die Illustrationen im Stichstil sind zweifarbig auf mattes, cremefarbenes Papier mit weicher Haptik gedruckt. Der Produktname wurde mit einer Goldprägung aufgebracht.

The Recognition

About the A' Design Award in Gold

The Treasure of Zbojniks Flaschenetikett ist Gewinner des A' Design Award in Gold, einer überaus prestigeträchtigen Anerkennung für erstklassige, wunderbare und herausragende Designs. Gold-Gewinner sind äußerst innovative, visionäre und glamourös blendende Schöpfungen, die das Genie, die Weisheit und die Meisterschaft ihrer Designer widerspiegeln. Von The Treasure of Zbojniks Flaschenetikett wird erwartet, dass es eine hochgepriesene, trendsetzende und monumentale Erfindung ist, die beispiellosen Mehrwert liefert. Dieses mit dem A' Design Award in Gold prämierte Design ist ein spektakuläres, respektiertes Projekt, das den Grenzen von Kunst, Wissenschaft, Design und Technologie in hohem Maße zugutekommt und sie voranbringt. The Treasure of Zbojniks Flaschenetikett erzeugt intensive Gefühle des Verlangens, weckt Leidenschaft, ermutigt zur Kreativität und fasziniert uns.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zbojnicka, in Slovak, means belonging to a Zbojnik. Zbojniks were robbers, who participated in insurgencies against serfdom, in a way, they were the Slovak Robin Hoods of the Middle Ages. People believed that they have hidden numerous treasures in the Slovak mountains. Zbojnicka distillates are the true treasure of Zbojniks - this was the main idea in design creation. Each element of the label has its significance and tells unique stories from Slovak folklore.
Dimensions & Packaging: The dimensions of the bottle are 22cm x 10 cm x 6 cm (length x width x volume). The label size is 12 cm x 8 cm.
Tags: packaging, label design, print, Slovak folk culture, illustration, engraving, fruit distillates
Production Technology: The label is printed on a glass bottle. Matte creme paper with a soft texture was chosen in order to evoke the feel of a natural and home-made product. The engraving-stylized illustrations create an impression of being transported into the past. The combination of Slovak ornaments from different regions enhances the image of a truly local, traditional product. The label is created in two colors, with only the name of the product, “Zbojnicka”, differing in terms of its colour and the printing technique. For it, gold embossing is used, which further associates the product with the treasures of Zbojniks.
Design Challenge: The challenge was to create a unique and pronounced character and mood for the brand, to make the product distinguishable from its competitors, to attract attention to the product and facilitate a dialogue between the brand and the consumers, and at the same time to preserve and convey Slovak culture and traditions.
Inspiration: People believed that Zbojniks have hidden their treasures on Velky Rozsutec mountain (this mountain is depicted at the top of the label). Traditionally, it is assumed that Zbojniks were hiding the gold stolen from the feudal lords in the mountains. But what else could be valuable for the mighty robbers? A good drink, of course, which is often valued more than any gold. The folk stories of Zbojniks - Slovak robbers - thus became the main source of inspiration for the label design.
Project Duration: The project was launched on 1.4.2020 on the Slovak off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.).
Operation Flow: The work is displayed on the off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.). Due to its unique design and the story behind it, it manages to establish a dialogue between the the brand and the consumers, and at the same time, preserve and convey Slovak culture and traditions.
Team Members: Art Director: Sasha Sharavarau (Amoth Studio)
Designer: Sasha Sharavarau (Amoth Studio)
Illustrator: Tania Sharavarava
Artworker: Robert Specian
Photography: Jose Sabino (Sabino Studio)
Client: St.Nicolaus
Image Credits: Images #1-5
Art Director: Sasha Sharavarau (Amoth Studio)
Designer: Sasha Sharavarau (Amoth Studio)
Illustrator: Tania Sharavarava
Artworker: Robert Specian
Photography: Jose Sabino (Sabino Studio)