Sunboy Gift Box Verpackung für Sonnenblumenkerne by Tiger Pan is a highly esteemed winner of the very prestigious 2022 A' Design Award in Bronze in Verpackungsdesign Competition Category.
BronzeVerpackung· 2022
Sunboy Gift Box Verpackung für Sonnenblumenkerne
by Tiger Pan
Client: Bayannaoer Sanpangdan Food Co., Ltd
A' Design Award in Bronze Winner in Verpackung Category
Verified Award Winner
Verify Award Status for #130899The Design
About Sunboy Gift Box Verpackung für Sonnenblumenkerne
Die Sunboy Geschenkbox ist ein Verpackungsdesign für Snacks aus Sonnenblumenkernen. Die Geschenkbox nimmt zylindrische Blechdosen auf, die wiederverwendet werden können. Der Außenkarton besteht aus Wellpappe, was die Struktur verstärkt und das Recycling erleichtert. Die Öffnungsstruktur wurde neu konzipiert, sodass sich die Box einfach zusammensetzen und wieder trennen lässt. Die Dosen lassen sich ineinander verschnallen und bilden so modulare Sets aus einer, zwei oder drei Ebenen, wodurch die sichtbare Produktfläche vergrößert und Material eingespart wird. Die aufgedruckte Szene ist im Scherenschnitt-Stil gehalten und zeigt die Figur Sunboy, wie sie durch ein Sonnenblumenfeld läuft.
The Recognition
About the A' Design Award in Bronze
Sunboy Gift Box Verpackung für Sonnenblumenkerne ist Gewinner des A' Design Award in Bronze, einer hochprestigeträchtigen Anerkennung für herausragende Designs, die sich durch Kreativität, Einfallsreichtum und Scharfsinn auszeichnen. Bronze-Gewinner sind reichlich geschickte und auffallend kreative Artefakte, die die große Erfahrung, Fantasie und Findigkeit ihrer Designer belegen. Von Sunboy Gift Box Verpackung für Sonnenblumenkerne wird erwartet, dass es ein hochgeschätztes, bewundertes und geliebtes Objekt ist, das bemerkenswert professionell und innovativ ist. Dieses mit dem A' Design Award in Bronze prämierte Design verkörpert bewährte Verfahren in Kunst, Wissenschaft, Design und Technologie und ist hervorragend in seiner Liebe zum Detail. Sunboy Gift Box Verpackung für Sonnenblumenkerne befriedigt Bedürfnisse auf großartige Weise, berührt Wünsche, bezaubert Gefühle und spricht die Neugier an.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The unique attribute is to redefine the opening structure of the outer packaging of sunflower seeds. Starting from the brand name, a vivid, interesting, and well-known logo is created. The packaging picture uses a paper-cut style to depict the "Sunboy" running happily in the sunflower field. The scene shows the natural health, warmth, and high quality of brand products, and the shaping of character IP enhances the brand's intangible assets.
- Dimensions & Packaging
- Iron box: Width165mm x Depth165mm x Height66mm
Gift box: Width159mm x Depth451mm x Height200mm - Tags
- Seed packaging, snack food, Gift box, Personalized, Relaxed, Tiger Pan
- Production Technology
- The material of each cylinder box mainly uses an iron that can be reused. The gift box is made of corrugated paper which strengthens the structure and makes it easier to be recycled.
- Design Challenge
- To make a profound impression in consumers' mind, a brand's implication and its product's selling points must echo with on another when displayed on package. By buckling each other, one-layer, two-layer or three-layer modular assembly can be formed. The product has a large exposed area and saves material costs.
- Research
- We give the "Sunboy" brand a personalized spirit, and make the " Sunboy " relaxed, happy, affectionate and righteous; the functional application of the gift box is innovative, and the overall design is simple to assemble and separate, saving time and effort.
Starting from the brand name, a vivid, interesting and well-known logo is created. The packaging picture uses a paper-cut style to depict the "Sunboy" running happily in the sunflower field. - Inspiration
- Sunboy is a well-known Chinese snack brand that focuses on Sunflower seed food. We give the "Sunboy" brand a personalized spirit, and make the "Sunboy" relaxed, happy, affectionate, and righteous; the functional application of the gift box is innovative, and the overall design is simple to assemble and separate, saving time and effort. By buckling each other, one-layer, two-layer or three-layer modular assembly can be formed. The product has a large exposed area and saves material costs.
- Project Duration
- The project lasts 2 month, designed in Shenzhen and produced in Bayannaoer, Neimenggu.
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
- Team Members
- Creative Director: Tiger Pan
Graphic Design: Qian Chi
Graphic Design: Jingwen Xiang
Illustration: Ping Yi
Image Editing: Yuling Zhu
Technical Direction: Zhangkun Xie
Project Manager: Lei Peng - Image Credits
- Image #No 1: Photographer Yuling Zhu
Image #No 2: Photographer Yuling Zhu
Image #No 3: Photographer Yuling Zhu
Image #No 4: Photographer Yuling Zhu
Image #No 5: Photographer Yuling Zhu
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