Strong Tiger Spirituosenverpackung by Tiger Pan is a highly esteemed winner of the very prestigious 2022 A' Design Award in Bronze in Verpackungsdesign Competition Category.
BronzeVerpackung· 2022
Strong Tiger Spirituosenverpackung
by Tiger Pan
Client: Beijing Shunxin Agriculture Holding Co., Ltd.
A' Design Award in Bronze Winner in Verpackung Category
Verified Award Winner
Verify Award Status for #130958The Design
About Strong Tiger Spirituosenverpackung
Strong Tiger ist ein Verpackungsdesign in limitierter Auflage für einen chinesischen Baijiu. Die Gestaltung würdigt das Jahr des Tigers im chinesischen Tierkreis. Der Tigerkopf ist in abstrahierter Form gezeichnet und von einem Samurai-Helm aus der japanischen Zeit der Streitenden Reiche inspiriert. Scharfe, gerade Linien prägen den Flaschenkörper und bringen einen festen, unbeugsamen Charakter zum Ausdruck. Die Flasche besteht aus Glas, was der Oberfläche Glanz und Textur verleiht und das Produkt von Keramikflaschen abhebt. Eine leuchtende Farbgebung und eine klare Informationsanordnung ermöglichen es Käufern, das Produkt schon aus der Ferne zu erkennen.
The Recognition
About the A' Design Award in Bronze
Strong Tiger Spirituosenverpackung ist Gewinner des A' Design Award in Bronze, einer hochprestigeträchtigen Anerkennung für herausragende Designs, die sich durch Kreativität, Einfallsreichtum und Scharfsinn auszeichnen. Bronze-Gewinner sind reichlich geschickte und auffallend kreative Artefakte, die die große Erfahrung, Fantasie und Findigkeit ihrer Designer belegen. Von Strong Tiger Spirituosenverpackung wird erwartet, dass es ein hochgeschätztes, bewundertes und geliebtes Objekt ist, das bemerkenswert professionell und innovativ ist. Dieses mit dem A' Design Award in Bronze prämierte Design verkörpert bewährte Verfahren in Kunst, Wissenschaft, Design und Technologie und ist hervorragend in seiner Liebe zum Detail. Strong Tiger Spirituosenverpackung befriedigt Bedürfnisse auf großartige Weise, berührt Wünsche, bezaubert Gefühle und spricht die Neugier an.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Chinese have lots of love for the Zodiac. NiuLanShan is one of China's leading liquor brands. The year 2022 is represented by a Tiger in the Chinese Zodiac, an especially important year, hence, a Year of the Tiger limited edition is launched after Niulanshan - Year of the Ox.
- Dimensions & Packaging
- Width 71.5mm x depth 92.5mm x height 393mm
- Tags
- Chinese Baijiu, Calligraphy, Bottle, High End, Tiger Pan
- Production Technology
- The glass material will differentiate the Chinese Baijiu from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. The strict control of color printing and number results in a good display of product's quality.
- Design Challenge
- The tiger head representing the century-old Erguotou ought to be a spitting image of a samurai returning from war. Using similarities between the helmet and the tiger head, we adapted it into an abstract design.
- Research
- The Chinese have lots of love for the Zodiac. NiuLanShan is one of China's leading liquor brands. The year 2022 is represented by a Tiger in the Chinese Zodiac, an especially important year, hence, a Year of the Tiger limited edition is launched after Niulanshan - Year of the Ox. Using similarities between the helmet and the tiger head, we adapted it into an abstract design.
- Inspiration
- Inspired by the Takeda Shingen samurai helmet during the Warring States Period in Japan, the tiger head representing the century-old Erguotou ought to be a spitting image of a samurai returning from war. Using similarities between the helmet and the tiger head, we adapted it into an abstract design. The sharp straight line of the body conveys a tough carcass and the uncompromising spirit of a tiger; an unyielding attitude held by NiuLanShan.
- Project Duration
- The project lasts 2 months, designed in Shenzhen and produced in Beijing.
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
- Team Members
- Creative Director: Tiger Pan
Graphic Design: Xuedan Xia
Graphic Design: Zhiyi Jiang
Image Editing: Kelin Tan
Image Editing: Chao Ma
Technical Direction: Zhangkun Xie - Image Credits
- Image #No 1: Photographer Kelin Tan
Image #No 2: Photographer Kelin Tan
Image #No 3: Photographer Kelin Tan
Image #No 4: Photographer Kelin Tan
Image #No 5: Photographer Kelin Tan
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