Tang Dynasty Mizao Golden Top Spirituosenverpackung by Zhu Hai and Wang Huan

Tang Dynasty Mizao Golden Top Spirituosenverpackung by Zhu Hai and Wang Huan is a highly esteemed winner of the very prestigious 2022 A' Design Award in Bronze in Verpackungsdesign Competition Category.

BronzeVerpackung· 2022

Tang Dynasty Mizao Golden Top Spirituosenverpackung

by Zhu Hai and Wang Huan

A' Design Award in Bronze Winner in Verpackung Category

9,648

Verified Award Winner

Verify Award Status for #131486

View at A' Design Award Press Release Award Badge

Colors

The Design

About Tang Dynasty Mizao Golden Top Spirituosenverpackung

„Tang Dynasty Mizao Golden Top" ist die Verpackung für einen chinesischen Premium-Schnaps. Der goldene Flaschenverschluss ist von den goldenen Dächern der Paläste der Tang-Dynastie inspiriert. Der Flaschenkorpus folgt der Töpfertechnik der Tang-Dynastie und besteht aus poliertem Keramik mit bleifreier Glasur. Cloisonné-Farben und höfische Dekormuster überziehen den Korpus, ergänzt durch gemalte Motive glückverheißender Kraniche mit Lotus sowie der vier heiligen Tiere. Die abgerundete Form schmiegt sich in die Handfläche, und die ausgehöhlte Oberseite erhöht die Reibung, sodass sich der Verschluss mühelos öffnen lässt.

The Recognition

About the A' Design Award in Bronze

Tang Dynasty Mizao Golden Top Spirituosenverpackung ist Gewinner des A' Design Award in Bronze, einer hochprestigeträchtigen Anerkennung für herausragende Designs, die sich durch Kreativität, Einfallsreichtum und Scharfsinn auszeichnen. Bronze-Gewinner sind reichlich geschickte und auffallend kreative Artefakte, die die große Erfahrung, Fantasie und Findigkeit ihrer Designer belegen. Von Tang Dynasty Mizao Golden Top Spirituosenverpackung wird erwartet, dass es ein hochgeschätztes, bewundertes und geliebtes Objekt ist, das bemerkenswert professionell und innovativ ist. Dieses mit dem A' Design Award in Bronze prämierte Design verkörpert bewährte Verfahren in Kunst, Wissenschaft, Design und Technologie und ist hervorragend in seiner Liebe zum Detail. Tang Dynasty Mizao Golden Top Spirituosenverpackung befriedigt Bedürfnisse auf großartige Weise, berührt Wünsche, bezaubert Gefühle und spricht die Neugier an.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Datang Mizao Golden Top is a premium liquor centered on the Tang Dynasty culture. Echoing its name, the bottle cap is golden, inspired by the golden top of the palaces in the Tang Dynasty. The bottle body is made by the Tang pottery making technique and conveys the architectural culture and liquor culture of the Tang Dynasty. Cloisonne is used throughout the bottle body. The color, combined with the palace decorative painting pattern, boasts Tang cultural charm and collection value.
Dimensions & Packaging: 180mm x180mm x200mm
Tags: Liquor Packaging, Golden Top, Liquor Culture of the Tang Dynasty, Cloisonne Color, Liquor Jar of the Tang Dynasty.
Production Technology: The bottle body, derived from the liquor jar of the Tang Dynasty, is made of elaborately polished ceramic body and lead-free glaze, which is environmentally friendly and harmless to humans. The bottle body is decorated with colored drawings of Auspicious Cranes Playing with Lotus and Four Sacred Animals, which represents peace and auspiciousness.
Design Challenge: How to combine Chinese liquor culture and the majestic palaces of the Tang Dynasty, and how to express it by modern approaches are two difficulties in designing the products. The hollowed-out top of Datang Mizao Golden depicts momentum of the golden top of palace, putting existing liquor packaging centered on trendy design into the shade. It contributes to inheriting and carrying on traditional culture as well as offering a chance for users to learn about Chinese liquor culture.
Research: In terms of drinking liquor, it is more spiritual than material. In addition to slaking your appetite, it is also ultimate taste and inheritance of life aesthetics and liquor culture.
Traditional liquor packaging can not strike a balance between appearance design and cultural deposits, and can not cater for the aesthetics and tastes of Chinese customers. There lacks a liquor packaging that boasts both aesthetics and cultural deposits.
Inspiration: The brewing technique and traditional liquor culture of the Tang Dynasty had a profound impact on nowadays. The majestic palaces were also landmarks of Chinese architecture history. This product was inspired by the golden top of palaces in the Tang Dynasty. Golden Top means the highest and noblest, through which our brand wishes to respond to the spiritual demands of customers and carry on Chinese liquor culture. Also, it is our expectation to lead the industry.
Project Duration: It was developed in Chengdu from December 2020 to May 2021, and was unveiled nationwide in August 2021.
Operation Flow: Its rounded body is designed in line with ergonomics to perfectly fit the shape of palm, which is easy to pick up and firm in hand. The hollow top can increase the friction when users open the bottle cap, so it can be opened conveniently.
Team Members: Hai Zhu
Huan Wang