Idun Red Heart Apfelsaft by Evan Chen is a highly esteemed winner of the very prestigious 2022 A' Design Award in Silber in Verpackungsdesign Competition Category.

SilberVerpackung· 2022

Idun Red Heart Apfelsaft

by Evan Chen

Client: Lascaux Design Institute Inc.

A' Design Award in Silber Winner in Verpackung Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Idun Red Heart Apfelsaft

Die Göttin der Jugend, die über den goldenen Apfel herrscht: Idun. Das Hauptbild ist eine Hommage an den Künstler John Bauer, der Idun extrahiert und neu gestaltet hat, um die wunderschöne Apfelanbauumgebung einzubeziehen. Die Äpfel in der Hand der Göttin sind auf dem Flaschenetikett ausgehöhlt, um den roten Apfelsaft unter dem Etikett freizulegen und so die natürlichen Eigenschaften der Äpfel zum Ausdruck zu bringen. Drei der Äpfel werden mit einem Goldprägeverfahren behandelt, um die drei goldenen Äpfel, die von der Göttin der Jugend erhalten wurden, zu Saft zu pressen.

The Recognition

About the A' Design Award in Silber

Idun Red Heart Apfelsaft ist Gewinner des A' Design Award in Silber, einer enorm prestigeträchtigen Anerkennung für erstklassige, großartige und beeindruckende Spitzendesigns. Silber-Gewinner sind ungemein brillante und äußerst kreative Werke, die die herausragende Expertise, das Talent und den Scharfsinn ihrer Designer veranschaulichen. Von Idun Red Heart Apfelsaft wird erwartet, dass es ein wunderbares Vorzeigewerk ist, das bemerkenswert professionell und zutiefst innovativ ist. Dieses mit dem A' Design Award in Silber prämierte Design ist eine höchst bemerkenswerte, bewunderte Erfindung, die den Grenzen von Kunst, Wissenschaft, Design und Technologie zugutekommt und sie voranbringt. Idun Red Heart Apfelsaft ist eine vielbeneidete Schöpfung, die Wünsche weckt, positive Gefühle vermittelt und Staunen und Verwunderung entfacht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The skin of the apple is red as they all know, the inner flesh is also red, which is rare. This red heart apple juice is made from apples with red flesh (the tree originates from Switzerland), which is why its juice is also red in colour, and this juice has no additives and is rich in anthocyanins and nutrients.
Dimensions & Packaging: The size of the label is 68mm*108mm, a very small space, and they use very fine drawing and craftsmanship.
Tags: logo，packaging，illustrations，graphics
Production Technology: The apples in the goddess's hand are hollowed out on the bottle label to reveal the red apple juice beneath the label, expressing the natural properties of the apples.

Three of the apples are treated with a gold stamping process to convey the three golden apples they get from the Goddess of Youth to squeeze into juice.
Design Challenge: Copperplate illustration is complex for Chinese illustrators, who need to deal with the relationship between the figure and the environment.At the same time, the stamping and hollowing process took a lot of time to complete during the proofing and product making process.
Research: The three "gods" associated with Apple: Adam and Eve, Newton and Steve Jobs. They have also discovered a fourth, the goddess of youth who rules the golden apple: Idun. The main image pays homage to the illustrations of artist John Bauer, extracting Idun and redesigning it to incorporate the beautiful apple-growing environment.
Inspiration: It is also worth noting that the apple in the goddess's hand is hollowed out on the bottle label, leaving out the red apple juice beneath the label and expressing the natural properties of the apple. There are also three apples treated with a gold stamping process to express the fact that they got three golden apples from the Goddess of Youth to squeeze into juice, expressing the fact that the product is rich in anthocyanins that are beneficial to people.
Project Duration: This project was completed in Suzhou in November 2021.
Operation Flow: Maximise the original colour of the juice. Consumers can drink 100% NFC apple juice.
Team Members: EvanChen
ZimingGuo
FanZhang
YifanTao
TianDong
SibuWang
ChengbinWang
MinFang