Flying to the Moon Mondkuchen-Geschenkbox by ShenZhen XiShang Boutique Packing Co., Ltd is a highly esteemed winner of the very prestigious 2022 A' Design Award in Silber in Verpackungsdesign Competition Category.
SilberVerpackung· 2022
Flying to the Moon Mondkuchen-Geschenkbox
by ShenZhen XiShang Boutique Packing Co., Ltd
Client: ShenZhen XiShang Boutique Packing Co., Ltd
A' Design Award in Silber Winner in Verpackung Category
Verified Award Winner
Verify Award Status for #134174The Design
About Flying to the Moon Mondkuchen-Geschenkbox
„Flug zum Mond“ ist eine Geschenkbox für Mondkuchen. Die Verpackung greift die Form einer traditionellen chinesischen Palastlaterne auf. Die kreisförmigen Illustrationen sind von der chinesischen Mythologie inspiriert und zeigen unter anderem den Jadehasen, den Mondpalast sowie die Apsaras der Wandmalereien von Dunhuang. Eine mehrschichtige dreidimensionale Struktur und ein Stanzverfahren verleihen der Gestaltung visuelle Tiefe. Sind die Mondkuchen entnommen, lässt sich ein LED-Modul im Sockel einschalten; die transparente PVC-Hülle und das ausgestanzte Außengehäuse können wieder aufgesetzt werden, wodurch die Box zu einer dekorativen Laterne wird.
The Recognition
About the A' Design Award in Silber
Flying to the Moon Mondkuchen-Geschenkbox ist Gewinner des A' Design Award in Silber, einer enorm prestigeträchtigen Anerkennung für erstklassige, großartige und beeindruckende Spitzendesigns. Silber-Gewinner sind ungemein brillante und äußerst kreative Werke, die die herausragende Expertise, das Talent und den Scharfsinn ihrer Designer veranschaulichen. Von Flying to the Moon Mondkuchen-Geschenkbox wird erwartet, dass es ein wunderbares Vorzeigewerk ist, das bemerkenswert professionell und zutiefst innovativ ist. Dieses mit dem A' Design Award in Silber prämierte Design ist eine höchst bemerkenswerte, bewunderte Erfindung, die den Grenzen von Kunst, Wissenschaft, Design und Technologie zugutekommt und sie voranbringt. Flying to the Moon Mondkuchen-Geschenkbox ist eine vielbeneidete Schöpfung, die Wünsche weckt, positive Gefühle vermittelt und Staunen und Verwunderung entfacht.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This Mid-Autumn moon cake packaging aims to take users back to the traditional Mid-Autumn Festival customs. Therefore, the packaging adopts the traditional Chinese palace lantern and a light module is added on its bottom. The circular illustration, coming from traditional mythologies, like the Jade Hare, the palace of the moon and Apsaras in Dunhuang Murals, exudes a strong sense of ceremony.
- Dimensions & Packaging
- 145mm X 145mm X 300mm
- Production Technology
- The design of the illustration is based on the lines written by Li Bai. If I hadn't seen them on the mountain, I would have met them under the moon on the Terrace of Jade. It adopts an innovative multi-layer three-dimensional structure, and use the die-cutting process to increase the visual layering.
- Design Challenge
- The difficulty of packaging design lies in how to creatively explore the cultural elements related to the Mid-autumn Festival. Therefore, we chose the element of Apsaras in Dunhuang Murals, and place four nymphs of different postures into the background based on the Moon Palace to form the relaxing and rejoicing atmosphere.
- Research
- The Mid-autumn Festival is a traditional Chinese festival, which was popularized in the Tang Dynasty and became a national festival later then. According to the mythology, during the reign of Emperor Xuanzong of the Tang Dynasty, Xuanzong admired flowers with his concubine Yang Yuhuan and had invited poet Li Bai. When Li Bai was drunk, he composed a poem. That is the origin of the famous Tang poem.
- Inspiration
- It is inspired by the traditional palace lantern, on which elaborate graphics are used for decoration. To express the rich connotation of the traditional Mid-autumn Festival, the Jade Rare, the Moon Palace and other elements are selected and the styles of Dunhuang Murals are also integrated to show the elegance and sense of ceremony of Chinese classical culture.
- Project Duration
- This product was started in Shenzhen, China in September 2020 and was finished in Shenzhen, China in October 2020.
- Operation Flow
- After removing the moon cakes inside, users can turn on the switch of LED located in the bottom and install the transparent PVC case and the outer hollowed-out case, making it a decorative lantern. The 3D paper carved Jade Rare and Nymphs in the semi-transparent PVC material look suspended in the air, immersing users in the traditional festival customs.
- Team Members
- Creative Director: Peng Chen,
Designer: Chengpeng Zhu, Xiao Xiao, Lei Wang, Yunfeng Hu
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