Terra Coffee Roasters Branding von Akihito Shimizu

Das Design Terra Coffee Roasters Branding von Akihito Shimizu ist ein hoch angesehener Gewinner des sehr prestigeträchtigen 2022 A' Design Award in Platin in der Wettbewerbskategorie Grafikdesign.

PlatinGrafik· 2022

Terra Coffee Roasters Branding

von Akihito Shimizu

Auftraggeber: Terra Coffee Roasters

Gewinner des A' Design Award in Platin in der Kategorie Grafik

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Das Design

Über Terra Coffee Roasters Branding

Das geschwungene Logodesign, thematisch angelehnt an das Aroma, das der Anbauumgebung der Kaffeebohnen entströmt, vermittelt visuell ein natürliches, hochwertiges Kaffeeerlebnis. Jedes Markenetikett zeigt eine Collage aus lokalen Fotografien, die die Gesichter der Produzenten mit ihrer Herkunft, Umgebung und den Konsumenten verbinden, ergänzt durch Grafiken, die das Aromaprofil zum Ausdruck bringen. Dies vermittelt den einzigartigen Charme der vielfältigen Kaffeesorten, die in jeder Region produziert werden.

Die Auszeichnung

Über den A' Design Award in Platin

Terra Coffee Roasters Branding ist Gewinner des A' Design Award in Platin, einer überaus prestigeträchtigen Anerkennung für wahrhaft außergewöhnliche, elegante und prachtvolle Designs. Platin-Gewinner sind Wunderwerke der Schöpfung, Zeugnisse der Grenzen intellektueller Kreativität und zeigen die unübertroffene Professionalität und Genialität ihrer Designer. Von diesen Designs wird erwartet, dass sie die renommiertesten Werke sind, die die Ästhetik einer Epoche prägen, zum Wohlergehen der Gesellschaft beitragen und die Grenzen von Kunst, Wissenschaft, Design und Technologie voranbringen. Terra Coffee Roasters Branding weist ein transzendentes Maß an Exzellenz auf und macht die Welt mit seinen vorteilhaften und wertvollen Eigenschaften unmissverständlich zu einem besseren Ort. Terra Coffee Roasters Branding ist ein mit dem A' Design Award in Platin prämiertes Werk, das Wünsche weckt, inspiriert, begeistert, erfreut und große Freude entfacht.

Hinter dem Design

Pressemappe

Danksagungen, Teammitglieder und technische Details, bereitgestellt vom Designer.

Einzigartige Eigenschaften: As a design expression, the curved logo design that makes you feel the nature with the image of "aroma drifting from the environment" makes you experience natural and high-quality coffee. The label design collages local photographs to visually connect manufacturers and consumers, directly convey the producer's face and environment, and convey the appeal of the unique coffee produced in the production area. All packages are recyclable or reusable to protect the special soil and environment of the production area. It is a material that does not affect the environment even if it is discarded.
Abmessungen & Verpackung: Bean glass bottle: 65mmx65mmx182mm
Bean glass bottle label: 69mmx117mm
Cold brew can: 64mmx64mmx112mm
Cold brew can label: 80mmx86mm
Box (Large): 255mmx213mmx73mm
Box (small): 77mmx194mmx73mm
Recipe card: 55mmx182mm
Business card: 55mmx91mm
Shopping bag: 320mmx172mmx260mm
Paper cup: 60mmx60mmx105mm
Schlagwörter: Branding, Coffee, Graphicdesign, Package, Logo, Identity
Produktionstechnologie: To change the low awareness of the environment in Japan
We considered a design that consumers can easily work on and create a desire for environmental friendliness.
The main container is a reusable glass bottle.
The label shows the state of the production area and the face of the producer.
You can travel the world of coffee beans.
Although it is an abstract expression, I was particular about selling "taste including process", "imagination", and "experience" and "feeling".
Designherausforderung: The brand of beans changes frequently due to the number of production.
All labels are not mass-produced, and you need to use as many tools as you need according to the amount of beans produced, and that behavior leads to environmental friendliness.
Forschung: In Japan, environmentally friendly plastic materials and manufacturing methods are still the mainstream of product packaging. Being a small roaster, not relying on mass production, packaging is not particularly important for using advanced materials, adopting simple glass bottles that were mainstream in the past, consumers using subscription services It is designed to be refilled while. Consumers can enjoy the brand change simply by changing the label.
Inspiration: Environment-oriented design development has finally become widespread in Japan, but it is still not enough.
Communication designs such as logos, packages and tools incorporate high quality and ethical awareness in every respect.

The mission is to "provide an experience as if you were in the production area".
It wanted to embody a sincere attitude of pursuing design creatively and sustainably.

The idea of design is to convey reality without abstraction. I felt that the expression was a simple and direct way to convey it to consumers.
Projektdauer: The brand started in October 2021 in Osaka, Japan. Currently there are two stores in Osaka.
Betriebsablauf: Consumers choose their favorite coffee brand and country and learn about the history and background of their coffee beans and production areas. Then, share the process of arriving in Japan with the barista and take it home.
After purchase, use the subscription service to replenish the beans, change the label and travel the world of coffee. You don't have to go to the store, so you can reduce unnecessary movement. In a broad sense, it also leads to carbon dioxide reduction.
Teammitglieder: Kiyoshi Uehara
Akihito Shimizu
Bildnachweise: Photography : Yuma Gamae(Package,PR Tools)