Science as an Emotional Trend Begrüßungsbildschirm by Liubov Maximenkova

Science as an Emotional Trend Begrüßungsbildschirm by Liubov Maximenkova is a highly esteemed winner of the very prestigious 2022 A' Design Award in Bronze in Mobildesign Competition Category.

BronzeMobil· 2022

Science as an Emotional Trend Begrüßungsbildschirm

by Liubov Maximenkova

Client: Sber

A' Design Award in Bronze Winner in Mobil Category

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Verified Award Winner

Verify Award Status for #134986

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Science as an Emotional Trend Begrüßungsbildschirm

Wissenschaft als emotionaler Trend ist eine Serie von Begrüßungsbildschirmen, die 2021 für die mobile Anwendung Sberbank Online gestaltet wurde. Die Serie ist dem Jahr der Wissenschaft und Technologie in Russland gewidmet. Sie umfasst drei Themen: Unterwasserwelt, Durch das Mikroskop und Neuronales Netz. Die Unterwasserwelt zeigt Fotografien von Meeresbiologen. Durch das Mikroskop präsentiert vertraute Objekte, die mit Mikro- und Makrofotografie festgehalten wurden. Neuronales Netz zeigt Bilder, die von künstlicher Intelligenz erzeugt wurden. Ziel ist es, Emotion mit Wissen zu verbinden.

The Recognition

About the A' Design Award in Bronze

Science as an Emotional Trend Begrüßungsbildschirm ist Gewinner des A' Design Award in Bronze, einer hochprestigeträchtigen Anerkennung für herausragende Designs, die sich durch Kreativität, Einfallsreichtum und Scharfsinn auszeichnen. Bronze-Gewinner sind reichlich geschickte und auffallend kreative Artefakte, die die große Erfahrung, Fantasie und Findigkeit ihrer Designer belegen. Von Science as an Emotional Trend Begrüßungsbildschirm wird erwartet, dass es ein hochgeschätztes, bewundertes und geliebtes Objekt ist, das bemerkenswert professionell und innovativ ist. Dieses mit dem A' Design Award in Bronze prämierte Design verkörpert bewährte Verfahren in Kunst, Wissenschaft, Design und Technologie und ist hervorragend in seiner Liebe zum Detail. Science as an Emotional Trend Begrüßungsbildschirm befriedigt Bedürfnisse auf großartige Weise, berührt Wünsche, bezaubert Gefühle und spricht die Neugier an.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: We would like to see our projects in Sberbank Online not only triggering emotions but also provoking thoughts and serving as the sources of knowledge. That’s why in 2021 we created a series of welcome screens for Sberbank Online mobile app dedicated to the Year of Science and Technology in Russia (2021). The project includes materials on topics such as Undersea, Through the Microscope, and Neural Network. There is a history behind each of them but yet all of them have something in common.
Dimensions & Packaging: Above iOS 12.5 / Above Android 12.5
Digital Banking, Personalization, Emotional Design, app.
Tags: #Digital Banking, #Personalization, #Emotional Design, #app.
Production Technology: Among the images in the app there are photos taken using micro and macro photography methods as well as images generated by AI
Research: — The Undersea. The project is based on the photos taken by marine biologists who look for, shoot, and show the most amazing creatures that live in the depth of the ocean. We created this project not only to show the beauty of the undersea but also to focus the public attention on ecology issueы, including the issue of the World Ocean pollution.

— Through the Microscope. Among the photos there are those that were taken using micro and macro photography and various other methods and demonstrate the usual things on an unusual scale. The authors caught in their objective the microcrystals of human tears, the Earth’s secret tracks and the intertwining lace threads, the dried up drop of soda water and the wing of a peacock butterfly.

— Neural Network. All the images were created by artificial intelligence SberAI on the basis of the given text. Its shows how technology and art merge in the modern world.
Inspiration: The Undersea. The project is based on the photos taken by marine biologists who look for, shoot, and show the most amazing creatures that live in the depth of the ocean.
Through the Microscope. Among the photos there are those that were taken using micro and macro photography and various other methods and demonstrate the usual things on an unusual scale
Neural Network. All the images were created by artificial intelligence SberAI.
Project Duration: In 2019 we developed and then launched the new version of Sberbank Online app with personalization and emotional design. Now we continue to improving client experience, study our customers behavior and make designs even more personalized. Welcome screens in the Sberbank Online were created шт 2021.
Operation Flow: There are a lot of apps today to cover one need. Almost all of them have well done UX and UI, but we believe that win those who also care about User Emotions. Every user can choose any welcome screen.
Team Members: SberBank Online team
Image Credits: Main Image #1: Welcome screens in the Sberbank Online mobile app Image #2: Neural Network.
Image #3: The Undersea.
Image #4: Through the Microscope.