Vessi Animation Produktanimation by Mateus Morgan is a highly esteemed winner of the very prestigious 2022 A' Design Award in Silber in Filmdesign Competition Category.
SilberFilm· 2022
Vessi Animation Produktanimation
Client: Morgan Studio
A' Design Award in Silber Winner in Film Category
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- Verified Award Winner
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The Design
About Vessi Animation Produktanimation
Vessi Animation ist eine Werbeanimation, die für einen Stiefel erstellt wurde. Die Animation präsentiert das Produkt anhand natürlicher visueller Elemente, die das Schuhwerk mit dem Lebensstil der Kundschaft verbinden. Wasser verweist auf die Eigenschaften des Stiefels, während Wolken Leichtigkeit suggerieren. Der Stiefel wurde mit Hard-Surface-Techniken in 3ds Max modelliert, wobei Fotografien als Referenz dienten, und mit Ledertexturen versehen. Das Rendering erfolgte mit Redshift, die Simulationen mit Houdini. Die Animation wurde auf der Produktwebsite und in den sozialen Medien eingesetzt – ohne erklärenden Text.
The Recognition
About the A' Design Award in Silber
Vessi Animation Produktanimation ist Gewinner des A' Design Award in Silber, einer enorm prestigeträchtigen Anerkennung für erstklassige, großartige und beeindruckende Spitzendesigns. Silber-Gewinner sind ungemein brillante und äußerst kreative Werke, die die herausragende Expertise, das Talent und den Scharfsinn ihrer Designer veranschaulichen. Von Vessi Animation Produktanimation wird erwartet, dass es ein wunderbares Vorzeigewerk ist, das bemerkenswert professionell und zutiefst innovativ ist. Dieses mit dem A' Design Award in Silber prämierte Design ist eine höchst bemerkenswerte, bewunderte Erfindung, die den Grenzen von Kunst, Wissenschaft, Design und Technologie zugutekommt und sie voranbringt. Vessi Animation Produktanimation ist eine vielbeneidete Schöpfung, die Wünsche weckt, positive Gefühle vermittelt und Staunen und Verwunderung entfacht.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The idea is to bring the characteristics of the product through the use of visual elements, connecting the shoe direct to the customers life style. The mood also transmits lightness, present on the shoe essence. Everything made in 3D without scans
- Dimensions & Packaging
- 1920X1080
- Tags
- boot, shoe, cgi, footwear, fashion, 3d boot, cgi boot, vessi
- Production Technology
- The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Redshift was used for rendering and Houdini for Simulations
- Design Challenge
- The hardest part was making the simulations, considering that there's a lot of elements that hard to be perfectly represented as the real world
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- We where inspired by nature elements, connecting the image directly with the customers life style. The water element is fully connected to the product features, as well the cloud element that represents lightness.
- Project Duration
- It toke around 2 months to finish
- Operation Flow
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
- Team Members
- Mateus Morgan, Vinicius Lavor, José Rafael, Enzo Kinukawa, Samuel Simionato, Lucas Feitosa, Teresa Chan
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