Stories of Communication Markenidentitätsdesign by Mengyi Xie

Stories of Communication Markenidentitätsdesign by Mengyi Xie is a highly esteemed winner of the very prestigious 2022 A' Design Award in Bronze in Grafikdesign Competition Category.

BronzeGrafik· 2022

Stories of Communication Markenidentitätsdesign

by Mengyi Xie

Client: School of Communication, East China Normal University

A' Design Award in Bronze Winner in Grafik Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Stories of Communication Markenidentitätsdesign

Stories of Communication ist ein visuelles Identitätsdesign, das zum fünfzehnjährigen Jubiläum einer universitären Fakultät für Kommunikation entwickelt wurde. Das Hauptlogo ist eine geometrische Grafik auf Basis der Zahl 15. Ausgehend vom Hauptlogo entstand eine Familie von 100 Sublogos. Jedes Sublogo erzählt eine Geschichte, Erfindung oder Initiative aus der Historie der Kommunikation – von den Knotenschnüren der Vorgeschichte über die erste Zeitung bis hin zum World Wide Web. In chronologischer Reihenfolge angeordnet, finden die Sublogos Anwendung auf Plakaten, Einladungen, Broschüren, Displays am Veranstaltungsort sowie auf Souvenirs.

The Recognition

About the A' Design Award in Bronze

Stories of Communication Markenidentitätsdesign ist Gewinner des A' Design Award in Bronze, einer hochprestigeträchtigen Anerkennung für herausragende Designs, die sich durch Kreativität, Einfallsreichtum und Scharfsinn auszeichnen. Bronze-Gewinner sind reichlich geschickte und auffallend kreative Artefakte, die die große Erfahrung, Fantasie und Findigkeit ihrer Designer belegen. Von Stories of Communication Markenidentitätsdesign wird erwartet, dass es ein hochgeschätztes, bewundertes und geliebtes Objekt ist, das bemerkenswert professionell und innovativ ist. Dieses mit dem A' Design Award in Bronze prämierte Design verkörpert bewährte Verfahren in Kunst, Wissenschaft, Design und Technologie und ist hervorragend in seiner Liebe zum Detail. Stories of Communication Markenidentitätsdesign befriedigt Bedürfnisse auf großartige Weise, berührt Wünsche, bezaubert Gefühle und spricht die Neugier an.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main logo of project is a geometrical graphic with the numeral 15, based on which a family of 100 sub-logos was created. Each sub-logo conveys a story, crucial invention or initiative of mankind. In chronological order, this logo family represents the history of communication technology. For the 15th anniversary of the School of Communication, ECNU, the whole set of design is in tribute to not only the discipline, the practice, and the development of communication, but also the human wisdom.
Dimensions & Packaging: There were all kinds of size for the physical application products in this project.
Tags: Branding, Visual Identity, Logo, Logo families, Poster, University Anniversary, Communication
Production Technology: The projects has been mainly made by Adobe's softwares, Photoshop, Illustrator, After Effects etc.
Design Challenge: Actually, one of the biggest challenge in this project was how to choose the stories appropriately from the history. Which stories are much more important in communication history? The design team spent much time to search the material from the books, articles and internet, and consulted with teachers and specialists in mass media study.
Research: The design team consulted and combed a large number of historical materials from the books, articles and internet. They talked with teachers and specialists in mass media study. Then designer of the project selected 100 important stories in the communication history. Behind every story there was a crucial invention or initiative of mankind.
Inspiration: The inspiration of the project was from stories in the history of Communication, from Quipu- Knotted strings for information collection in prehistoric civilization to the first newspaper in the 17th century, and until the www (world wide web). The idea of design was to fuse these stories into visual identity system for the 15th anniversary of the School of Communication, memorizing the contribution of communication discipline and building up the brand image of school.
Project Duration: The project was in Shanghai.
Operation Flow: Main logo, sub-logos, typeface, brand colors and other identity graphic of the project were used into the propaganda of anniversary, like series posters, invitations, pamphlets, flyers on campus and communication images on line. The team of the project also designed background screen and display wall with logo families on activity venue. And post cards, canvas bags and bottled beverage with the sub-logo graphics and stories were given to alumnus and staff as souvenirs.
Team Members: Mengyi Xie