By Beth Die Verpackung Von Kollagenpräparaten by Angela Spindler is a highly esteemed winner of the very prestigious 2022 A' Design Award in Gold in Verpackungsdesign Competition Category.
GoldVerpackung· 2022
By Beth Die Verpackung Von Kollagenpräparaten
Client: Depot Creative
A' Design Award in Gold Winner in Verpackung Category
Verified Award Winner
Verify Award Status for #137495The Design
About By Beth Die Verpackung Von Kollagenpräparaten
Die Agentur wurde beauftragt, ein visuelles Identitätssystem und ein Verpackungsdesign zu erstellen, einschließlich eines maßgeschneiderten Gefäßes für dieses Luxusatelier. Soweit möglich wurden alle Materialien auf der Grundlage ihrer Umweltverträglichkeit ausgewählt, angefangen bei der Verwendung von Post-Consumer-Abfällen bis hin zu FSC-Papieren und Tinten auf Sojabasis. Die Verpackung nutzt eine Farbpalette aus dunklen Grün- und hellen Pastelltönen, hochwertige Materialien, Strukturen und dezente Druckveredelungen, um ein spürbares Gefühl von Luxus und Prestige zu vermitteln.
The Recognition
About the A' Design Award in Gold
By Beth Die Verpackung Von Kollagenpräparaten ist Gewinner des A' Design Award in Gold, einer überaus prestigeträchtigen Anerkennung für erstklassige, wunderbare und herausragende Designs. Gold-Gewinner sind äußerst innovative, visionäre und glamourös blendende Schöpfungen, die das Genie, die Weisheit und die Meisterschaft ihrer Designer widerspiegeln. Von By Beth Die Verpackung Von Kollagenpräparaten wird erwartet, dass es eine hochgepriesene, trendsetzende und monumentale Erfindung ist, die beispiellosen Mehrwert liefert. Dieses mit dem A' Design Award in Gold prämierte Design ist ein spektakuläres, respektiertes Projekt, das den Grenzen von Kunst, Wissenschaft, Design und Technologie in hohem Maße zugutekommt und sie voranbringt. By Beth Die Verpackung Von Kollagenpräparaten erzeugt intensive Gefühle des Verlangens, weckt Leidenschaft, ermutigt zur Kreativität und fasziniert uns.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Material selection was used to influence the consumer's perception from the initial impression to a later considered appraisal. The vessel combines glass and wood. Luxury is secured through an elegant, blended conical form with flowing surfaces influencing desirability and relevance. Sustainability is achieved through material usage and reuse of the vessel—employing a refill system. Its' packaging with a colour palette of dark green and light pastel hues, using high quality materials, structures and subtle print finishes created a tangible sense of both luxury and prestige.
- Dimensions & Packaging
- The packaging consisted of a primary rigid box / core flute shipper / wrapping paper / stickers / large satchels / postcards / pouches / sachets and pulp boxes and sleeves.
- Tags
- Beauty, Luxury, Premium
- Production Technology
- Where possible all materials were selected based on their environmental credentials, ranging from the use of post-consumer waste, FSC papers and soy-based inks.
A range of bamboo pulp boxes was used for travel sachets, to provide both protection, be light weight aw well as home-compostable. - Design Challenge
- From the initial briefing to the mass production of the vessel, we had a 6 month window only. This gave very little time for full prototyping and testing as we would normal have.
- Research
- The luxury category, particularly within the beauty segment has been subject to criticism for its excessive use of packaging, plastic and general packaging waste. By Beth has sustainability at its core, therefore all materials were selected based on their environmental credentials. Materials were printed using soy-based inks, where possible recycled content, pulp and FSC paper. We were able to create a prestigious perception but not to the detriment of sustainability. The dark, green selected for its representation of the natural Australian flora and fauna.
- Inspiration
- Beauty, consciously considered. Depot was commissioned to create a visual identity system and packaging design, including a bespoke vessel for this luxury atelier. Simplicity, sustainability and social responsibility sit as key strategic pillars and therefore drove all packaging decisions. Depot worked with industrial designers to create a bespoke form that fulfilled the brief of luxurious and sustainable. The bespoke vessel and subsequent packaging give the product value and cachet.
- Project Duration
- June 2020-July 2021, Sydney Australia
- Operation Flow
- The vessel is packaged in a rigid, lidded box. It is shipped in a coreflute shipper.
- Team Members
- Creative Director: Angela Spindler
Industrial Designer: Charlie Payne
Industrial Designer: Andrew Simpson
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