Figura Branding, Verpackungsdesign by Anja Zambelli Colak

Figura Branding, Verpackungsdesign by Anja Zambelli Colak is a highly esteemed winner of the very prestigious 2022 A' Design Award in Eisen in Grafikdesign Competition Category.

EisenGrafik· 2022

Figura Branding, Verpackungsdesign

by Anja Zambelli Colak

Client: Zambelli Brand Design

A' Design Award in Eisen Winner in Grafik Category

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Verified Award Winner
Verify Award Status for #137540

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Figura Branding, Verpackungsdesign

Figura ist ein Branding- und Verpackungsdesign für eine Reihe mediterraner Delikatessen, darunter Feigenkuchen, Schokoladen und Olivenöle. Die Identität ist um ein Feigen-Icon herum aufgebaut, das als Heißluftballon stilisiert ist – eine Anspielung auf das Reisen und auf die mediterranen Wurzeln des Markengründers. Gold-, Violett- und Grüntöne stehen für die Hauptzutaten. Muster aus Feigenblättern, Wellen und Fischschuppen erinnern an den Mittelmeerraum. Etiketten und Papierverpackungen werden in Pantone-Farben auf Fedrigoni-Papier gedruckt und mit Goldfolienprägung veredelt. Das Design führt die Produkte in den asiatischen Markt ein.

The Recognition

About the A' Design Award in Eisen

Figura Branding, Verpackungsdesign ist Gewinner des A' Design Award in Eisen, einer prestigeträchtigen Anerkennung für gute Designs, die die beruflichen und industriellen Anforderungen erfüllen, die an gut gestaltete Schöpfungen gestellt werden. Eisen-Gewinner zeigen großes Können, hohe Spezialisierung, fachkundiges Verständnis und die kreative Kapazität ihrer Schöpfer. Von Figura Branding, Verpackungsdesign wird erwartet, dass es eine hochgeschätzte, bewunderte und geliebte Schöpfung ist, die praktisch und innovativ ist. Dieses mit dem A' Design Award in Eisen prämierte Design integriert bewährte Branchenverfahren und weist kompetente technische Merkmale in Verbindung mit Know-how und Talent auf. Figura Branding, Verpackungsdesign wird für seine Gründlichkeit geschätzt und ist darauf ausgelegt, Verbesserungen der Lebensqualität zu liefern, die dazu beitragen, die Welt zu einem besseren Ort zu machen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Figura design centers around the fig icon stylized to form an air balloon. This reflects brand's goal to bring Mediterranean delicacies to the Asian market: fig cakes, chocolates and olive oils. Born out of passion for healthy food and travel experiences, Figura's design is telling a story of its founder roots. Golden hues, purple and green tones are used to symbolize brand's main ingredients. Design is accompanied by patterns that evoke the Mediterranean: fig leaves, waves, and fish flakes.
Dimensions & Packaging: Olive oil label: 10 x 14 cm
Chocolate box: 8 x 15 cm
Raw fig cake box: 28 x 5 cm
Tags: branding, packaging, chocolate box, olive oil label, label, purple, gold, Mediterranean, air balloon, travel
Production Technology: High-quality printing from Pantone colors on Fedrigoni paper, both for labels and paper packaging. Addition of gold foil.
Design Challenge: The design of Figura's brand and packaging was a result of an in-depth process that included the discovery of client's drivers and company culture. Several challenges were identified: Design and packaging had to tell a story of client's roots and her link to the Mediterranean culture. Branding had to speak towards the Asian target and end-user. Brand packaging had to be designed using ecological and affordable materials yet having a look and feel that translates high quality of the product.
Research: After initial consultations, two workshops were held with the client. The first one goal was to discovered key drivers behind the brand, brand’s unique story, philosophy, personality, target market and benchmark. The second workshop was held to present the client with three different brand personality mood boards helping the client to choose a branding direction that is aligned with the brand's unique market positioning. Design was prototyped and tested before creating the final identity.
Inspiration: Figura products are inspired by the Mediterranean. So is the design of Figura's brand and product. Born out of the wish to bring the exotic product to the Asian market, Figura packaging reflects the hues, tones, and textures of the Mediterranean. Figura's founder traveled the world telling the story of her place of birth, this was the main inspiration for the brand and its design. The air balloon icon is telling the story of her voyage, her love for the Mediterranean, its cuisine and lifestyle.
Project Duration: The project started in November 2020 and finished in April 2021 in Croatia and Hong Kong.
Operation Flow: Figura's brand identity is used to communicate Mediterranean philosophy and lifestyle. This approach is differentiating products from competitors in the Asian market. Branding and packaging communicate these elements to clients and evokes in them a sense of travel to Europe in the search for traditional products and taste. Product packaging is designed as a primary advertising mechanism and aligned with the target’s expectations.
Team Members: Anja Zambelli Colak