Jing Yin Li Markenidentitätsdesign by Sxdesign

Jing Yin Li Markenidentitätsdesign by Sxdesign is a highly esteemed winner of the very prestigious 2022 A' Design Award in Bronze in Grafikdesign Competition Category.

BronzeGrafik· 2022

Jing Yin Li Markenidentitätsdesign

by Sxdesign

Client: Jing Yin Li

A' Design Award in Bronze Winner in Grafik Category

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Verified Award Winner

Verify Award Status for #137545

View at A' Design Award Press Release Award Badge

Colors

The Design

About Jing Yin Li Markenidentitätsdesign

Jing Yin Li ist eine Markenidentität, die für eine Marke für Textilreinigung und Kleidungspflege auf dem chinesischen Markt entwickelt wurde. Das Logo besteht aus einfachen geometrischen Formen – Quadraten und Viertelkreisen –, die in vier Reihen angeordnet sind. Drei der Reihen bilden die Buchstaben J, Y und L, die Initialen des Markennamens. Die Formen sind in einem ruhigen, symmetrischen Layout ausgerichtet, um Verlässlichkeit und Beständigkeit zu vermitteln. Die Markenfarbe hält die Balance zwischen Rot und Violett und verweist auf traditionelles chinesisches Porzellan sowie auf Möbel aus rotem Sandelholz. Das Logo bleibt bis zu einer Mindestgröße von 6 mal 12 Millimetern gut lesbar.

The Recognition

About the A' Design Award in Bronze

Jing Yin Li Markenidentitätsdesign ist Gewinner des A' Design Award in Bronze, einer hochprestigeträchtigen Anerkennung für herausragende Designs, die sich durch Kreativität, Einfallsreichtum und Scharfsinn auszeichnen. Bronze-Gewinner sind reichlich geschickte und auffallend kreative Artefakte, die die große Erfahrung, Fantasie und Findigkeit ihrer Designer belegen. Von Jing Yin Li Markenidentitätsdesign wird erwartet, dass es ein hochgeschätztes, bewundertes und geliebtes Objekt ist, das bemerkenswert professionell und innovativ ist. Dieses mit dem A' Design Award in Bronze prämierte Design verkörpert bewährte Verfahren in Kunst, Wissenschaft, Design und Technologie und ist hervorragend in seiner Liebe zum Detail. Jing Yin Li Markenidentitätsdesign befriedigt Bedürfnisse auf großartige Weise, berührt Wünsche, bezaubert Gefühle und spricht die Neugier an.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design is divided into four rows. Three of them are combined with a square and a quarter of a circle, and the first row represents letter J and last one represents letter L. The second row contains two quarters, which forms a Y together with the third row. Those three letters happens to be abbreviations of brand name Jing Yin Li. Meanwhile, squares and circles are lined to be steady and symmetric, in order to show reliability and firmness.
Dimensions & Packaging: Minimum size of logo: 6mmx12mm
Tags: Brand Design, Logo, Branding, Visual Identity, Pure, Cleaning
Production Technology: Developed graphically in 1:2 ratio, four rows each is also in 1:2 ratio. The gap between each row is also design to 0.5mm when the height of logo becomes to 6mm. For this, logo takes most space inside and forms a strong and abstract shape and still can be used to print and injection molding.
Design Challenge: 1.balance between conveying certain information and visual identifiability
2.balance between visual identifiability and apply to big and small product in the future
Research: Brand color is originated from traditional Chinese precious porcelain and red sandalwood furniture. It is balanced between red and purple. In Chinese culture, it is linked with some sense of luxury but not too much.
Inspiration: For the visual identity of a new clothes cleaning and care brand at Chinese market, focused on providing healthy and slightly luxury lifestyle, comes to a name Jing Yin Li, which means pure gravitation or the power to the cleanness in English. As a new brand, its logo need to be eye-catching, along with sense of reliability and firmness. Designer tried to establish the whole graphic with simple geometric shapes like circles and squares, in order to make it easy for consumers to recognize and to remember. Those shapes also form three particular letters, which refers to the abbreviation of brand name Jing Yin Li.
Project Duration: July to November, 2021, at Beijing, Shenzhen
Operation Flow: Logo is basically abstract and consists of basic shapes, which makes logo easily recognized and remembered. It would be kind of interesting when viewers suddenly realize it looks like Jing Yin Li.
Patents: Sxdesign
Team Members: Fangbo Wu
Beibei Liu
Tianshu Liu
Haining Jiang
Xu Chen
Rong Zhang
Image Credits: Sxdesign