Jinlongquan Bierverpackungen by Jin Zhang

Jinlongquan Bierverpackungen by Jin Zhang is a highly esteemed winner of the very prestigious 2022 A' Design Award in Silber in Verpackungsdesign Competition Category.

SilberVerpackung· 2022

Jinlongquan Bierverpackungen

by Jin Zhang

Client: InBev jinlongquan beer (Hubei) Co., Ltd

A' Design Award in Silber Winner in Verpackung Category

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Verified Award Winner
Verify Award Status for #138718

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Jinlongquan Bierverpackungen

Jinlongquan Beer hofft, ein Mittel- und High-End-Produkt auf den Markt zu bringen, das nicht nur die lange Geschichte der Marke vermitteln, sondern den Verbrauchern auch das Gefühl geben kann, von guter Qualität zu sein; Designer verwenden reichhaltige Illustrationen, um Hopfen, Ähren, hölzerne Weinfässer, Bier, Wasserquellen und andere Elemente darzustellen, sodass die Verpackung ein starkes Attribut der Bierindustrie aufweist; Noch wichtiger ist, dass die Illustrationen das Markenbildsymbol einer chinesischen Drachenskulptur auf dem ehemaligen Gelände der Jinlongquan-Brennerei aus dem Jahr 1978 sowie die Neugestaltung der Logo-Schriftart und des Markenrots enthalten, was für einen starken Wiedererkennungswert der Marke sorgt.

The Recognition

About the A' Design Award in Silber

Jinlongquan Bierverpackungen ist Gewinner des A' Design Award in Silber, einer enorm prestigeträchtigen Anerkennung für erstklassige, großartige und beeindruckende Spitzendesigns. Silber-Gewinner sind ungemein brillante und äußerst kreative Werke, die die herausragende Expertise, das Talent und den Scharfsinn ihrer Designer veranschaulichen. Von Jinlongquan Bierverpackungen wird erwartet, dass es ein wunderbares Vorzeigewerk ist, das bemerkenswert professionell und zutiefst innovativ ist. Dieses mit dem A' Design Award in Silber prämierte Design ist eine höchst bemerkenswerte, bewunderte Erfindung, die den Grenzen von Kunst, Wissenschaft, Design und Technologie zugutekommt und sie voranbringt. Jinlongquan Bierverpackungen ist eine vielbeneidete Schöpfung, die Wünsche weckt, positive Gefühle vermittelt und Staunen und Verwunderung entfacht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rich illustrations are used to express the spirit of brand craftsmen. The illustrations are inspired by the Chinese dragon sculpture in jinlongquan distillery in 1978. The Chinese dragon is a mascot and the spiritual symbol of the brand; The illustrations also include hops, ears of wheat, wooden wine barrels, beer, water sources and other elements, reflecting the attributes of the beer industry; The redesign of logo font and brand red form a strong brand recognition.
Dimensions & Packaging: 80*250mm（jar）
Tags: Beer, Jinlongquan, SANBU, Wuhan packaging design
Production Technology: The bottle is made of iron
Design Challenge: As the largest beer manufacturer in Hubei, China, jinlongquan hopes to launch a medium and high-end product that can improve the brand image, which can not only convey the long history of jinlongquan brand, but also make consumers feel the good quality of the product. We should have the unique spiritual symbol of the brand and show the pure product attribute of beer.
Research: Jinlongquan beer began to produce beer in 1978, with an annual beer production capacity of 600000 tons. It is one of the largest beer brewing bases in Central China. Jinlongquan draft beer is a medium and high-end beer product. It is brewed with more high-end raw materials, which is fresher and mellower.
Inspiration: The illustration is inspired by the Chinese dragon sculpture in the former site of jinlongquan distillery in 1978. The Chinese dragon is a mascot and the spiritual symbol of the brand; The illustrations also include hops, ears of wheat, wooden wine barrels, beer, water source Zhanghe Reservoir and other elements, making the packaging have strong beer industry attributes; The redesign of logo font and brand red form a strong brand recognition.
Project Duration: The project was launched in Hubei, China in January 2022 and completed in Wuhan, China in February. It is expected to be listed and sold in China in April.
Operation Flow: 1L large tank has better display area, black-and-white illustrations depict rich details, and convey the spiritual symbol of the brand (Chinese dragon) and the product attributes of beer (hops, ears of wheat, wooden barrel, beer and water); The combination of red and gold can better highlight the brand and product information and form a rich and hierarchical packaging design scheme.
Patents: InBev jinlongquan beer (Hubei) Co., Ltd
Team Members: Designer: Jin Zhang
illustration: Jin Zhang