Abstract Illustrations Das Branding-Design-Kit Für Abstrakte Illustrationen by Nargiza Usmanova

Abstract Illustrations Das Branding-Design-Kit Für Abstrakte Illustrationen by Nargiza Usmanova is a highly esteemed winner of the very prestigious 2022 A' Design Award in Eisen in Grafikdesign Competition Category.

EisenGrafik· 2022

Abstract Illustrations Das Branding-Design-Kit Für Abstrakte Illustrationen

by Nargiza Usmanova

Client: TELS Group

A' Design Award in Eisen Winner in Grafik Category

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Verified Award Winner
Verify Award Status for #139164

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Abstract Illustrations Das Branding-Design-Kit Für Abstrakte Illustrationen

Die Inspiration für die Erstellung einzigartiger Illustrationen für das jährliche Markenpaket war die langfristige Suche nach einem einzigartigen abstrakten Stil. Wir haben 10 verschiedene formale Kompositionen mit dynamischen, ungestümen Linien in Kontrastpaletten geschaffen. Der Hauptunterschied im Projekt besteht in der Erstellung markenspezifischer konzeptioneller Illustrationen für alle Werbeprodukte. Alle Illustrationen sind handgezeichnet in der Gouache-Technik. Koloristische Formkompositionen im minimalistisch-linearen Stil helfen dabei, sich von zahlreichen Mitbewerbern abzuheben.

The Recognition

About the A' Design Award in Eisen

Abstract Illustrations Das Branding-Design-Kit Für Abstrakte Illustrationen ist Gewinner des A' Design Award in Eisen, einer prestigeträchtigen Anerkennung für gute Designs, die die beruflichen und industriellen Anforderungen erfüllen, die an gut gestaltete Schöpfungen gestellt werden. Eisen-Gewinner zeigen großes Können, hohe Spezialisierung, fachkundiges Verständnis und die kreative Kapazität ihrer Schöpfer. Von Abstract Illustrations Das Branding-Design-Kit Für Abstrakte Illustrationen wird erwartet, dass es eine hochgeschätzte, bewunderte und geliebte Schöpfung ist, die praktisch und innovativ ist. Dieses mit dem A' Design Award in Eisen prämierte Design integriert bewährte Branchenverfahren und weist kompetente technische Merkmale in Verbindung mit Know-how und Talent auf. Abstract Illustrations Das Branding-Design-Kit Für Abstrakte Illustrationen wird für seine Gründlichkeit geschätzt und ist darauf ausgelegt, Verbesserungen der Lebensqualität zu liefern, die dazu beitragen, die Welt zu einem besseren Ort zu machen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main difference in the project is the creation of branded abstract illustrations for all promo products. All illustrations are hand-drawn in the gouache technique. Coloristic formal compositions in a minimalist linear style help products stand out from a number of other competitive examples.
Dimensions & Packaging: The wall calendar, databook, personal organizer, greeting card, paper and fabric bags, brochures, folder, notes, pen kit.
Tags: Illustration, Promo, Calendar, Stationery, Greeting card, Bag, Folder, Notes, Company style
Production Technology: In 2020, the transportation company TELS continued to develop its success, which is confirmed by a constant increase in the volume of services and the business expansion from the company’s own funds. The company also pays much attention to issues that are not directly related to business. These company’s activities and initiatives are highly evaluated by reputable organizations and found their reflection in a new set of promo products based on the abstract illustration made by Nargiza Usmanova. Such basic human values as Mind, Energy, Creativity, Feelings, Time, and Path, are visualized and featured on calendars, datebooks, notebooks, folders, bags, leaflets, and other promotional materials of the company.
Design Challenge: The hardest part of the project was challenging to rich the unique style of abstract illustrations for the annual company kit. 10 formal compositions personifying all 10 virtues and principles of the company.
Research: The analysis of marketing communications and products was carried out among the main competitors of the company. The transport business is quite dynamic and in order to break the usual standards, we decided to create individual images that would meet the aspirations of the company. All visual solutions had to cover all the necessary needs of the company in marketing and communications, starting from print and promo, website and office interior design.
Inspiration: The inspiration to create individual illustrations for the annual branded kit was the long-term search for a unique abstract style. Were created 10 different formal compositions with smooth lines in contract palettes.
Project Duration: The branding kit was created in 2019 for all needs in the 2020 year.
Operation Flow: All promotional materials are used in the 11 corporate offices of the Tels Group in Europe.
Team Members: Illustrator and Graphic Designer - Nargiza Usmanova
Image Credits: Illustrator and Graphic Designer - Nargiza Usmanova