Transam Carriers Markenidentität by Maksim Zinchuk

Bronze Grafik · 2022

Transam Carriers Markenidentität

by Maksim Zinchuk

A' Design Award in Bronze 2022 in Grafik
CLIENT: NUMZ Graphics
Estimated Number of Design Views: 11,117
Verification code A10881E1CE · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About Transam Carriers Markenidentität

Transam Carriers ist eine Markenidentität, die für einen Transport- und Logistikdienstleister mit Sitz in Toronto, Kanada, entwickelt wurde. Die Identität basiert auf dem Zubr, dem Europäischen Wisent, einem Tier aus Osteuropa, das Einzigartigkeit und Kraft symbolisiert. Der Kopf des Tieres ist in ein Dreieck eingepasst, und eine geneigte, eigens gestaltete Schrift verleiht dem Logo ein dynamisches Erscheinungsbild. Gelb und Schwarz sind die beiden Primärfarben. Der Stil wird auf die Lastwagen des Unternehmens, die Website, Social Media, Geschäftsausstattung, Werbung und Werbeartikel angewendet. Gelbe Dreiecke in der Grafik machen die Marke innerhalb der Branche unverwechselbar.

About the A' Design Award in Bronze

Transam Carriers Markenidentität ist Gewinner des A' Design Award in Bronze, einer hochprestigeträchtigen Anerkennung für herausragende Designs, die sich durch Kreativität, Einfallsreichtum und Scharfsinn auszeichnen. Bronze-Gewinner sind reichlich geschickte und auffallend kreative Artefakte, die die große Erfahrung, Fantasie und Findigkeit ihrer Designer belegen. Von Transam Carriers Markenidentität wird erwartet, dass es ein hochgeschätztes, bewundertes und geliebtes Objekt ist, das bemerkenswert professionell und innovativ ist. Dieses mit dem A' Design Award in Bronze prämierte Design verkörpert bewährte Verfahren in Kunst, Wissenschaft, Design und Technologie und ist hervorragend in seiner Liebe zum Detail. Transam Carriers Markenidentität befriedigt Bedürfnisse auf großartige Weise, berührt Wünsche, bezaubert Gefühle und spricht die Neugier an.

Press Kit

Unique Properties: Transam Carriers Inc. is a leading transportation and logistics provider based in Toronto, Ontario, serving both Canada and the United States. The growing competition and truck driver shortage in the trucking industry of North America required the company to pay extra attention to its brand appearance. These market conditions led Transam Carriers to the decision to expand its marketing activity and redesign the brand. The current visual identity is the third update of its style in 16 years.
Dimensions & Packaging: In addition to the Zubr symbol, there are two primary colors, yellow and black, as well as a unique font that were used to make the brand pop up. The head of the animal was fit into a triangle, which, with the slanted font, creates a dynamic look for the logo.
Tags: logo, symbol, visual identity, branding, corporate identity, graphic design, Canada, NUMZ Graphics
Production Technology: The style dictated by the logo has been successfully implemented on the corporate trucks, website, social media, stationery, advertising, and promotional products. Using yellow triangles in the graphics became very recognizable among the industry professionals.
Design Challenge: Designing a brand is a big responsibility and we are lucky when we are trusted. Even though it is a very interesting job, to combine all the ideas and requirements into one graphic element that should look beautiful, be unique, and stay modern is a big challenge. Eventually, we developed 3 different concepts and after several iterations, we came to what we have.
Research: To make a unique logo, we have analyzed major competitors on the subject of their appearance and color preferences. We have also conducted a survey inside the company and, based on the experience of the company’s experts, have built a website that aimed to engage the truckers and potential clients.
Inspiration: The roots of the brand grow from Eastern Europe where the rare animal Zubr, or European Bison, is the biggest animal, symbolizes uniqueness and power. It has a very similar look to American Bison. For Native Americans, the Bison was also quite sacred and respected. Transam Carriers began using the Bison image starting from the second logo version to convey the spirit of its brand.
Project Duration: The project started in September 2017. Designed and currently supported by NUMZ Graphics.
Operation Flow: We believe that as each person has its own personality, each business should have its unique identity. As a design studio, our obligation was to endow the brand characteristics that go in line with the corporate idea and people that interact with the brand. We have achieved this by using the stylized Zubr symbol, individually designed fonts, colors, and corresponding graphics.
Image Credits: Maxim Zinchuk, NUMZ Graphics