Greeninful Markenidentität by Michelle Poon

Greeninful Markenidentität by Michelle Poon is a highly esteemed winner of the very prestigious 2022 A' Design Award in Eisen in Grafikdesign Competition Category.

EisenGrafik· 2022

Greeninful Markenidentität

by Michelle Poon

Client: Greenin'ful

A' Design Award in Eisen Winner in Grafik Category

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Verified Award Winner

Verify Award Status for #139444

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Greeninful Markenidentität

Greeninful ist ein Rebranding-Projekt für eine umweltfreundliche Marke, die einen nachhaltigen Lebensstil fördert. Die Marke verbindet Menschen, denen die Umwelt am Herzen liegt. Das Logo zeigt das Gesicht der grünen Community und spiegelt Entschlossenheit und Neugier wider. Die visuelle Identität arbeitet mit leuchtenden Farben, kräftigen Pinselstrichen und handgezeichneten Elementen, die flexibel einsetzbar bleiben. Die Bildauswahl wirkt einladend und stellt die Gemeinschaft in den Mittelpunkt. Das Rebranding entwickelt die Marke von einer Handelsplattform zu einer Community weiter, die das öffentliche Bewusstsein für den Umweltschutz stärkt.

The Recognition

About the A' Design Award in Eisen

Greeninful Markenidentität ist Gewinner des A' Design Award in Eisen, einer prestigeträchtigen Anerkennung für gute Designs, die die beruflichen und industriellen Anforderungen erfüllen, die an gut gestaltete Schöpfungen gestellt werden. Eisen-Gewinner zeigen großes Können, hohe Spezialisierung, fachkundiges Verständnis und die kreative Kapazität ihrer Schöpfer. Von Greeninful Markenidentität wird erwartet, dass es eine hochgeschätzte, bewunderte und geliebte Schöpfung ist, die praktisch und innovativ ist. Dieses mit dem A' Design Award in Eisen prämierte Design integriert bewährte Branchenverfahren und weist kompetente technische Merkmale in Verbindung mit Know-how und Talent auf. Greeninful Markenidentität wird für seine Gründlichkeit geschätzt und ist darauf ausgelegt, Verbesserungen der Lebensqualität zu liefern, die dazu beitragen, die Welt zu einem besseren Ort zu machen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Greeninful is an ecofriendly brand supporting a sustainable lifestyle and drawing the green community together. It is set up by a young Hongkonger aiming to raise public awareness towards environmental protection. Greeninful brings society innovative and environmental friendly which products providing a solution towards the increasing amount of garbage and introducing a whole new recycling lifestyle to society.
Dimensions & Packaging: This rebranding project is going to extend as the business of Greeninful is going to expand. Hopefully, they will start different product lines which will be recycling wheat wastes from beer brewing and new sub-brands will be created in the future.
Tags: Green, Branding, SocialDesign, Rebranding, VisualIdentity, Brand, VisualCommunication
Production Technology: The logo depicts a raw yet cultivated aesthetic of the face of the community. It represents the determination and curiosity in exploring the new and continuous green lifestyle, which is also the main activation of the community Greenin'ful wanted to be a part of.
Design Challenge: The challenge is definitely going out and interviewing people under the situation of COVID and get enough data to support the insight.
Research: We look into the products and services the brand provided over the years, study the audience profiles and also dig deep into the founder's mindset and vision about the brand. The research phase took about 2-3 months to understand the brand holistically.

From the research, we find out that the green community actually lack the connection where they do not know each other's existence which makes the community lose their voice. Greenin'ful just act perfectly as the middle person who could connect all these people together.
Inspiration: The brand carries the character of persevering, curious and positive. It represents a community, a group of people who care for the environment. Therefore, the inspiration comes from humans, the green community.
Project Duration: October 2021 - January 2022
Operation Flow: This work is using a collaborative design thinking approach taking in the client's input from time to time, as well as interviewing the brand users and customers on any insights from the products to brand touchpoints and social media engagement. The designer worked closely with the client on generating ideation for the rebranding as well as creating brand proposition, mission, vision and value.
Team Members: Michelle Kason
Image Credits: Image 1: Michelle Kason (Designer)