Fresh Mobile Anwendung by Deyin Zhang is a highly esteemed winner of the very prestigious 2022 A' Design Award in Eisen in Nachhaltiges Produktdesign Competition Category.

EisenNachhaltiges Produkt· 2022

Fresh Mobile Anwendung

by Deyin Zhang

Client: Zhejiang University

A' Design Award in Eisen Winner in Nachhaltiges Produkt Category

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Verified Award Winner

Verify Award Status for #139753

View at A' Design Award Press Release Award Badge

Colors

The Design

About Fresh Mobile Anwendung

Fresh ist eine mobile Anwendung, die entwickelt wurde, um Lebensmittelverschwendung im Haushalt zu reduzieren. Fresh scannt Supermarkt-Einkaufsbelege, um die gekauften Lebensmittel zu erfassen, und Nutzer können die Artikel einer virtuellen Kühlschrankseite hinzufügen. Die Anwendung verfolgt die Haltbarkeit jedes Artikels und kennzeichnet die Produkte je nach verbleibender Frische mit grünen, gelben und roten Hinweisfeldern. Erinnerungen helfen den Nutzern, Lebensmittel zu verbrauchen, bevor sie verderben. Fresh bietet außerdem wöchentliche Berichte über Lebensmittelverschwendung sowie kumulierte Statistiken, die zu nachhaltigem Konsum anregen. Die Anwendung ist für iOS und Android verfügbar.

The Recognition

About the A' Design Award in Eisen

Fresh Mobile Anwendung ist Gewinner des A' Design Award in Eisen, einer prestigeträchtigen Anerkennung für gute Designs, die die beruflichen und industriellen Anforderungen erfüllen, die an gut gestaltete Schöpfungen gestellt werden. Eisen-Gewinner zeigen großes Können, hohe Spezialisierung, fachkundiges Verständnis und die kreative Kapazität ihrer Schöpfer. Von Fresh Mobile Anwendung wird erwartet, dass es eine hochgeschätzte, bewunderte und geliebte Schöpfung ist, die praktisch und innovativ ist. Dieses mit dem A' Design Award in Eisen prämierte Design integriert bewährte Branchenverfahren und weist kompetente technische Merkmale in Verbindung mit Know-how und Talent auf. Fresh Mobile Anwendung wird für seine Gründlichkeit geschätzt und ist darauf ausgelegt, Verbesserungen der Lebensqualität zu liefern, die dazu beitragen, die Welt zu einem besseren Ort zu machen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Due to the current situation of food discarding caused by overbuying and leaving in the refrigerator, this app was designed. The app will record the shelf life of food and distinguish the food with different shelf life in the refrigerator through green, yellow and red prompt boxes to avoid food discarding. In addition, the app provides weekly wasted food reports and cumulative statistics to educate users about sustainable consumption and reducing food discarding.
Dimensions & Packaging: Launched on IOS and Android
Tags: refrigerator assistant, app, sustainable consumption, reduce food waste
Production Technology: People can use this app to scan supermarket shopping lists to get food purchase records and add food to the app. App will track the shelf life of food and remind people to avoid aliment wasting. In addition, the application also provides weekly waste food reports and cumulative statistics to educate users on sustainable consumption and reduce aliment discarding.
Design Challenge: When this app is fully technically feasible, the only challenge is how to call on more people to use this app. We use visual graphics with a sense of design and differentiated prompt boxes to remind users. To be sure, the more people use this app, the less food will be wasted.
Research: With the development of material conditions, people used to overbuying food and forget the them in the refrigerator, resulting in a huge discarding of food. Based on this huge social problem, several extensive interviews was conducted with Chinese community residents, surveying their shopping and food storage in their refrigerators. After many discussions and user interviews with students majoring in design at Zhejiang University, the app was finally designed to skillfully educate users about sustainable consumption and reducing food discarding.
Inspiration: It is estimated that a third of all food produced each year, equivalent to 1.3 billion tons of food worth about 1 trillion U.S. dollars, ends up rotting in consumer and retailer trash bins or spoiled by improper transportation and harvesting.Sadly, people get in the habit of buying too much aliment, or forgetting to eat it before its sell-by date, leading to huge aliment discarding.
Project Duration: This project started in January 2022 in Hangzhou, China, and it is still under developing.
Operation Flow: First, scan the supermarket shopping list with the app, and the screen will get the purchased food. Users can drag specific foods to the "my fridge" page. App will actually record the shelf life of food and distinguish the different shelf life of food in the refrigerator through green, yellow and red prompt boxes to remind to avoid wasting. In addition, the application also provides weekly waste food reports and cumulative waste food statistics to educate users on sustainable consumption and reduce aliment waste.
Team Members: Creative Director: Deyin Zhang
Designer: Yao Wang
Designer: Chengyi Shen
Programmer: Zhitong Cui
Programmer: Hebo Gong
Designer：Xiyuan Zhang
Tutor：Shijian Luo