Lenza Lenzy Clothes Clinic Markenidentitätsdesign by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2022 A' Design Award in Bronze in Grafikdesign Competition Category.
BronzeGrafik· 2022
Lenza Lenzy Clothes Clinic Markenidentitätsdesign
Client: Lenza Lenzy Clothes Clinic
A' Design Award in Bronze Winner in Grafik Category
Verified Award Winner
Verify Award Status for #140296The Design
About Lenza Lenzy Clothes Clinic Markenidentitätsdesign
Lenza Lenzy ist ein Markendesign- und visuelles Identitätsprogramm, das für eine Kleiderklinik entwickelt wurde – einen Dienstleister, der sich der Pflege und Reparatur von Kleidungsstücken widmet. Die Identität wurde in gestaffelten Phasen aufgebaut, beginnend mit dem Markennamen und der Markengeschichte, gefolgt von einem Markenbuch, einem Logo-Leitfaden, einem Buch zur visuellen Identität, der Innenraumgestaltung, Motion Graphics und Werbung. Verwendet wurden Papier, Stoff, Holz, Aufkleber, Offsetdruck und Digitaldruck. Die Recherche zur Funktionsweise von Kliniken bildete die Grundlage der Kernidee, da es zuvor keine vergleichbare Kleiderklinik gab.
The Recognition
About the A' Design Award in Bronze
Lenza Lenzy Clothes Clinic Markenidentitätsdesign ist Gewinner des A' Design Award in Bronze, einer hochprestigeträchtigen Anerkennung für herausragende Designs, die sich durch Kreativität, Einfallsreichtum und Scharfsinn auszeichnen. Bronze-Gewinner sind reichlich geschickte und auffallend kreative Artefakte, die die große Erfahrung, Fantasie und Findigkeit ihrer Designer belegen. Von Lenza Lenzy Clothes Clinic Markenidentitätsdesign wird erwartet, dass es ein hochgeschätztes, bewundertes und geliebtes Objekt ist, das bemerkenswert professionell und innovativ ist. Dieses mit dem A' Design Award in Bronze prämierte Design verkörpert bewährte Verfahren in Kunst, Wissenschaft, Design und Technologie und ist hervorragend in seiner Liebe zum Detail. Lenza Lenzy Clothes Clinic Markenidentitätsdesign befriedigt Bedürfnisse auf großartige Weise, berührt Wünsche, bezaubert Gefühle und spricht die Neugier an.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Lenza Lenzy branding and brand identity design is one of our great best projects that we worked on it with all of our love and inspirations. Lenza Lenzy project made with a very deep layer of branding. We started working on this project by brand naming then write a brand story and still working until staff training finished. We designed many things for this project such as: Brand book, Logo guideline, Vi book, Decoration, Motion graphics, Brand Story, Advertising and etc.
- Dimensions & Packaging
- Lenza Lenzy had a 120m x 30m of clothes clinic
- Tags
- Clothes clininc, Branding, brand design, brand story
- Production Technology
- We used many materials and techniques for making visual identity of this project such as: Paper, Fabric, Offset printing, Digital printing, Stickers, Wood and etc.
- Design Challenge
- The main and important challenge of this project researching program is about that there was not exist any clothes clinic before this project. So we had to create many things.
- Research
- There are a lot of researching program for this project.
- Inspiration
- Lenza Lenzy is the first and currently the only clothes clinic in Iran. Lenza Lenzy is committed to provide distinguished services with the highest quality. all garments feel better in Lenza Lenzy clothes clinic. This few sentence where things that drive us to work on this project. Lenza Lenzy is very special because there is not any competitor for it in Iran and there is only three or four clothes clinics exist in around the world. So, we put all of our ability, knowledge and love in this project
- Project Duration
- Start: Apr 2020 End: Dec 2021
- Operation Flow
- Lenza Lenzy cloth clinic is a place to brings a good sence for their customers and clothes. This clinic is truly like a hospital for all type of clothes.
- Patents
- Copyright 2020 Lenz Lenzy clothes clinic. All right reserved.
- Team Members
- Deign director: Iman Ale Mozaffar
Creative director: Matin Mirzaei
Strategy manager: Kianoosh Atashi
Copywriter: Saman Sedighzadeh
Illestrator: Matin Mirzaei - Image Credits
- Wallrus design studio
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