Biblioteche di Roma Markenidentität by Ragu Communication

Biblioteche di Roma Markenidentität by Ragu Communication is a highly esteemed winner of the very prestigious 2022 A' Design Award in Gold in Grafikdesign Competition Category.

GoldGrafik· 2022

Biblioteche di Roma Markenidentität

by Ragu Communication

Client: Sistema Biblioteche di Roma

A' Design Award in Gold Winner in Grafik Category

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Verified Award Winner
Verify Award Status for #140666

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Colors

The Design

About Biblioteche di Roma Markenidentität

Biblioteche di Roma ist eine Markenidentität, die für das öffentliche Bibliotheksnetz der Stadt Rom entwickelt wurde. Die Identität markiert das fünfundzwanzigjährige Jubiläum des Bibliothekssystems und soll Innovation und Zugänglichkeit zum Ausdruck bringen. Das historische Logo zeigte ein geschlossenes Buch, das auf der Seite liegt. Das neue Symbol zeigt ein aufgeschlagenes Buch, das sich zugleich als Anfangsbuchstabe des Namens lesen lässt. Das grafische Zeichen ist klar und auf das Wesentliche reduziert. Die Identität wird auf die Geschäftsausstattung, digitale Touchpoints, Werbemittel, Außenwerbung und das Leitsystem angewendet.

The Recognition

About the A' Design Award in Gold

Biblioteche di Roma Markenidentität ist Gewinner des A' Design Award in Gold, einer überaus prestigeträchtigen Anerkennung für erstklassige, wunderbare und herausragende Designs. Gold-Gewinner sind äußerst innovative, visionäre und glamourös blendende Schöpfungen, die das Genie, die Weisheit und die Meisterschaft ihrer Designer widerspiegeln. Von Biblioteche di Roma Markenidentität wird erwartet, dass es eine hochgepriesene, trendsetzende und monumentale Erfindung ist, die beispiellosen Mehrwert liefert. Dieses mit dem A' Design Award in Gold prämierte Design ist ein spektakuläres, respektiertes Projekt, das den Grenzen von Kunst, Wissenschaft, Design und Technologie in hohem Maße zugutekommt und sie voranbringt. Biblioteche di Roma Markenidentität erzeugt intensive Gefühle des Verlangens, weckt Leidenschaft, ermutigt zur Kreativität und fasziniert uns.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To convey the idea of an agile structure such as Istituzione Sistema Biblioteche di Roma (Rome’s public libraries), which on its 25th anniversary needed to reflect its essence with greater force, we created a new identity to express innovation and accessibility. The identity of Biblioteche, in all its applications, is linked to the presence of the institutional brand Roma Culture of the Department for Cultural Growth of the Municipality of Rome which is a stakeholder in Biblioteche system.
Dimensions & Packaging: The coordinated image was applied to all physical and digital touchpoints of the Biblioteche di Roma system:
-Stationery system
-Digital touchpoints
-Adv
-OOH
-Signage
Tags: ragu communication, brand identity, rebranding, institutional communication, concept, graphic, logo, corporate identity, brandbook, anniversary campaign
Production Technology: The idea was to reproduce the symbol of an open book that could be read at the same time as the first letter of the brand. A clean, essential graphic sign, perfect for dialogue with local but also international institutions.
Design Challenge: On reaching the milestone of its twenty-fifth anniversary, the Istituzione Sistema Biblioteche di Roma, felt the need to reflect its contemporary and accessible essence more effectively. A challenge of innovation and simplification accepted by Ragù Communication. The Rome-based studio has in fact conceived and designed a new brand identity with the power to fully convey the idea of an agile and modern institutional structure.
Inspiration: In this new identity we find the book, already familiar from the historic logo - represented by the illustration of a closed book resting on its side - but with an important change: it is an open book, a powerful symbol of accessibility, because it is open and accessible to the entire Biblioteche network
Project Duration: The project began in Rome in January 2021 and was delivered to the client in April 2021
Operation Flow: With the creation of a new identity with a more accessible, modern and inclusive design, a brand such as that of the public libraries of Rome has maximum impact, proving to be a powerful tool for the recognisability of the image of this service organised in a widespread network of branches throughout the Municipality of Rome. Users can therefore easily associate the visual identity with the service provided, recognise it and use it as a result.
Patents: Istituzione Sistema Biblioteche Centri Culturali of the Municipality of Rome
Team Members: Creative Head: Martina Venettoni
Creative director & Art: Stefano Coccia
Head of Copy: Sara Dal Zotto
Senior art director: Alessandro Marchese Ragona
Senior art director: Andrea Venanzi
General manager: Giovanna Montani
Account supervisor: Cinzia Cecconi
Image Credits: Ragu Communication