Designthinkers Konferenzmaterialien by Liying Wang

Designthinkers Konferenzmaterialien by Liying Wang is a highly esteemed winner of the very prestigious 2023 A' Design Award in Bronze in Grafikdesign Competition Category.

BronzeGrafik· 2023

Designthinkers Konferenzmaterialien

by Liying Wang

Client: Academy of Art University

A' Design Award in Bronze Winner in Grafik Category

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Colors

The Design

About Designthinkers Konferenzmaterialien

Das Ziel ist die Gestaltung anspruchsvoller Konferenzmaterialien, die das Jahresthema widerspiegeln. Die Welt des Designs gleicht oft einem Labyrinth, in dem Designer komplexe Pfade beschreiten und dabei auf Irrwege, unvorhergesehene Wendungen und unerforschtes Terrain stoßen. Liying Wang nutzt das Labyrinth als symbolische Darstellung der Vielschichtigkeit der Design-Reise. Durch diesen Ansatz wird der komplexe Design- und Kreativprozess veranschaulicht, mit dem Ziel, vergleichbare Empfindungen beim Publikum hervorzurufen.

The Recognition

About the A' Design Award in Bronze

Designthinkers Konferenzmaterialien ist Gewinner des A' Design Award in Bronze, einer hochprestigeträchtigen Anerkennung für herausragende Designs, die sich durch Kreativität, Einfallsreichtum und Scharfsinn auszeichnen. Bronze-Gewinner sind reichlich geschickte und auffallend kreative Artefakte, die die große Erfahrung, Fantasie und Findigkeit ihrer Designer belegen. Von Designthinkers Konferenzmaterialien wird erwartet, dass es ein hochgeschätztes, bewundertes und geliebtes Objekt ist, das bemerkenswert professionell und innovativ ist. Dieses mit dem A' Design Award in Bronze prämierte Design verkörpert bewährte Verfahren in Kunst, Wissenschaft, Design und Technologie und ist hervorragend in seiner Liebe zum Detail. Designthinkers Konferenzmaterialien befriedigt Bedürfnisse auf großartige Weise, berührt Wünsche, bezaubert Gefühle und spricht die Neugier an.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Design the conference materials for an existing conference. Create a sophisticated visual concept that matches the feel of the theme of the year. The goal is to demonstrate the ability to integrate conceptual ideas and visual design skills.
Dimensions & Packaging: Poster: 18 in x 24 in, Program: 13 in x 19 in
Tags: Conference Materials, Visual Communication, Poster, Program, Website, conference signage
Production Technology: Adobe Photoshop, Adobe Illustrator, Adobe InDesign
Design Challenge: How can creating a novel visual system for the conference cater to the needs and interests of the majority of attendees, while simultaneously aiding the organization in increasing attendance and achieving its mission of enhancing awareness of visual communication? Additionally, how can the process of design and creativity be visually depicted to evoke comparable emotions and responses from the intended audience? I keep asking myself those questions and thinking about what symbol or element can build connections and evoke the audience's similar feelings.
Research: Designthinkers is an annual conference with a mission to gather diverse perspectives to explore the process of design and creativity. The theme for 2018 is Speak The Truth. The whole design process is like an unknown journey, like a maze. We don't know what will happen at the next intersection. Designers like those little magenta dots, going on the road of our own choice.
Inspiration: Design is like a maze, with unpredictable twists and turns, where each decision can make or break a project. To capture this, I created a visual representation of the design process as a maze, symbolizing the confusion and challenges designers face, with every decision leading to a different outcome. It encourages pushing boundaries and finding innovative solutions while celebrating the creative process and its rewarding challenges. The design guides us through the maze, highlighting the endless possibilities that come with our work.
Project Duration: The project started in September 2018 and finished in December 2018 in San Francisco.
Operation Flow: Various deliverables were developed for the conference, including a promotion poster, program, website, application, name badge, and conference signage.
Image Credits: Image #1: Creator Liying Wang
Image #2: Creator Liying Wang
Image #3: Creator Liying Wang
Image #4: Creator Liying Wang
Image #5: Creator Liying Wang