Anlan Branding Markenidentität by Haiwen Yang is a highly esteemed winner of the very prestigious 2023 A' Design Award in Eisen in Grafikdesign Competition Category.
EisenGrafik· 2023
Anlan Branding Markenidentität
by Haiwen Yang
Client: Anlan
A' Design Award in Eisen Winner in Grafik Category
Verified Award Winner
Verify Award Status for #141858The Design
About Anlan Branding Markenidentität
Anlan Branding ist eine Markenidentität für eine Marke für Beauty-Geräte. Die Identität ist so gestaltet, dass sie über unterschiedliche Anwendungen hinweg wiedererkennbar bleibt. Die Schrift weist sanft abgerundete Ecken auf, während die Buchstabenformen insgesamt schlicht und klar bleiben. Ein aus dem Buchstaben A abgeleitetes Blütenmuster verweist auf die Idee von Schönheit, und ein präziser Schnitt im Buchstaben A verbindet Technologie mit Ästhetik. Violett dient als primäre Markenfarbe. Die Identität wird auf die Geschäftsausstattung und die Verpackungssysteme angewendet, wobei Gestaltungsrichtlinien eine konsistente Verwendung sicherstellen.
The Recognition
About the A' Design Award in Eisen
Anlan Branding Markenidentität ist Gewinner des A' Design Award in Eisen, einer prestigeträchtigen Anerkennung für gute Designs, die die beruflichen und industriellen Anforderungen erfüllen, die an gut gestaltete Schöpfungen gestellt werden. Eisen-Gewinner zeigen großes Können, hohe Spezialisierung, fachkundiges Verständnis und die kreative Kapazität ihrer Schöpfer. Von Anlan Branding Markenidentität wird erwartet, dass es eine hochgeschätzte, bewunderte und geliebte Schöpfung ist, die praktisch und innovativ ist. Dieses mit dem A' Design Award in Eisen prämierte Design integriert bewährte Branchenverfahren und weist kompetente technische Merkmale in Verbindung mit Know-how und Talent auf. Anlan Branding Markenidentität wird für seine Gründlichkeit geschätzt und ist darauf ausgelegt, Verbesserungen der Lebensqualität zu liefern, die dazu beitragen, die Welt zu einem besseren Ort zu machen.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design reshapes ANLAN identity as a beauty brand, ensuring its recognizability in different scenarios. To convey the concept of a modern femininity of rigidity and softness, the typeface corners are carefully rounded but overall kept simple and clean. A flower pattern irratived from letter A blooms a new gesture to interpret the meaning of beauty. Purple color as branding main color is brave and bright. We hope new identities change the inherent perception of women beauty brand and lead to a more independent feeling.
- Dimensions & Packaging
- The coordinated images were applied to all physical stationery system and package system.
- Tags
- Brand Identity, Branding, Visual Identity, Logo, Typeface, Experience
- Production Technology
- In order to make the brand to convey the aesthetics while showing sufficient modern independence “feeling”, we deliberately downplayed the importance of symbolic flower pattern and decided to remove the colors in the logo. We balanced the tension between "rigidity/ttechnology" and "softness/feminine".
- Design Challenge
- In the process of designing, challenge is looking for the right portion between gentleness and strength. We want to convey the message that enjoying the use of these beauty devices to renew youself and show charmy confidence. We verified the degree of rounded corners of the logotype, the portion of red and blue in the sensitive purple main color, and the ratio of graphics and text, all of which must be in line with the feeling of combining rigidity and softness. Managing this sense is also a challenge, for which we have designed guidelines and various application formats so that customers can do it themselves.
- Research
- In Japan, the beauty brands were always designed in a gentle, feminine language. Curved shapes, pink or champagne visual colors flooding the market. As an emerging beauty brand, ANLAN needs to break through the inherent market atmosphere and bring new feelings to modern consumers.
- Inspiration
- In this new identity, we find the letter A can be a stable but also gentle symbol. The just right cut in letter A reveals brand value: technology and aesthetics are more perfectly matched, creating more possibilities and experiences for clients. It matches user's understanding and feeling of the new look of ANLAN.
- Project Duration
- The project began in Shenzhen, China in April 2021 and was delivered to the client in January 2022.
- Operation Flow
- The new identity shows the charm of modern beauty, and the inclusive design is easier to apply, helping brand to convey their attitude. It has proven to make the brand simple, clear and straightforward, and users can easily associate the visual identity with the products offered, identify it and use it.
- Patents
- Shenzhen Baselab Technology Ltd.
- Team Members
- Designer: Haiwen YANG
Designer: Jiang Liang Li
Designer: Meng Yao Yu
Designer: Wei Wei Chen
Designer: Zi Xun Meng - Image Credits
- Shenzhen Baselab Technology Ltd.
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