Givenery Garden Handcreme-Verpackung by Huizi Tian

Givenery Garden Handcreme-Verpackung by Huizi Tian is a highly esteemed winner of the very prestigious 2023 A' Design Award in Bronze in Verpackungsdesign Competition Category.

BronzeVerpackung· 2023

Givenery Garden Handcreme-Verpackung

by Huizi Tian

Client: Shero Ching

A' Design Award in Bronze Winner in Verpackung Category

9,583

Verified Award Winner

Verify Award Status for #141927

View at A' Design Award Press Release Award Badge

Colors

The Design

About Givenery Garden Handcreme-Verpackung

Givenery Garden ist ein Verpackungsdesign für ein Set aus drei Handcremes mit unterschiedlichen Wirkungen und Düften. Das Set umfasst eine Geschenkbox, drei Einzelschachteln und drei Aluminiumtuben. Die Geschenkbox nutzt eine Deckel-Boden-Konstruktion, die dem Öffnen eine feierliche Note verleiht. Der Druck auf weißem Karton und eine haptische Beschichtung schützen die Farbigkeit der Illustrationen. Die Illustrationen verbinden pflanzliche Elemente wie Rose, Margerite, Bambus und Zypresse mit einer eleganten Serifenschrift. Dunkle Farbtöne unterstreichen die ruhige Stimmung der Aromatherapie-Produkte.

The Recognition

About the A' Design Award in Bronze

Givenery Garden Handcreme-Verpackung ist Gewinner des A' Design Award in Bronze, einer hochprestigeträchtigen Anerkennung für herausragende Designs, die sich durch Kreativität, Einfallsreichtum und Scharfsinn auszeichnen. Bronze-Gewinner sind reichlich geschickte und auffallend kreative Artefakte, die die große Erfahrung, Fantasie und Findigkeit ihrer Designer belegen. Von Givenery Garden Handcreme-Verpackung wird erwartet, dass es ein hochgeschätztes, bewundertes und geliebtes Objekt ist, das bemerkenswert professionell und innovativ ist. Dieses mit dem A' Design Award in Bronze prämierte Design verkörpert bewährte Verfahren in Kunst, Wissenschaft, Design und Technologie und ist hervorragend in seiner Liebe zum Detail. Givenery Garden Handcreme-Verpackung befriedigt Bedürfnisse auf großartige Weise, berührt Wünsche, bezaubert Gefühle und spricht die Neugier an.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Her work, created in 2021, is the packaging design of a hand cream. The product is mainly made up of three hand creams with different effects and tastes. Users are targeted at women aged 25-35 who have certain purchasing power.
Dimensions & Packaging: Giftbox:width276mmxdepth245mmxheight54mm. Simple box:width44.25mmxdepth130mmxheight53mm.
Tags: Packaging design, Handcream, Graphic design, Aromatherapy, Illustration
Production Technology: The design of the gift box selects the heaven and earth cover box type, which adds a sense of ceremony to the opening method and highlights the quality; White card printing and touch paint are used to further deepen the texture on the basis of ensuring the color of illustration. The small box uses the bronzing process to increase the design texture. The product body is made of aluminum tube and printed in spot color to better ensure the ink quality and color difference.
Design Challenge: In the process of illustration design, the color of the whole picture has been adjusted for many times. For a time, I was entangled in color control. I tried bright colors and dark colors respectively, and finally chose the dark color version, which is more deep and quiet, in line with the product tone.
Research: In recent years, Chinese cosmetics and aromatherapy brands have gradually risen, and high-quality packaging designs have emerged in endlessly. As a beauty brand, SHERO Ching has high requirements for the visual presentation of products. This work takes illustration as the main design object to convey elegant and natural visual impression to consumers.
Inspiration: The three essential oils of the product are extracted from a variety of mysterious plants. Therefore, the illustration design integrates a large number of plant elements such as rose, Daisy, bamboo and cypress, windbreak, etc., giving people a natural and pure product impression; And choose an elegant serif font. The dark colors of the text and the whole picture set off the French mysterious atmosphere, mobilize the sense of smell, and deepen the visual tone of aromatherapy products.
Project Duration: The project was launched in Hangzhou, China in November 2021 and completed in January 2022.
Operation Flow: The work consists of a gift box, three separately packed boxes and three aluminum cans. In terms of packaging structure, from a female perspective, it conveys the visual feeling of beauty to consumers and adds a sense of ceremony to the products.