The 31st Golden Melody Awards Trailer Das Werbevideo Zur Zeremonie by Cheng-Hsuan Lin is a highly esteemed winner of the very prestigious 2023 A' Design Award in Silber in Filmdesign Competition Category.
SilberFilm· 2023
The 31st Golden Melody Awards Trailer Das Werbevideo Zur Zeremonie
Client: 27 Design Co., Ltd.
A' Design Award in Silber Winner in Film Category
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- Verified Award Winner
- Verify Award Status for #142935
The Design
About The 31st Golden Melody Awards Trailer Das Werbevideo Zur Zeremonie
Der Trailer zu den Golden Melody Awards beginnt mit einer schmelzenden Trophäe, die die ständige Weiterentwicklung und Transformation des prestigeträchtigen Musikevents symbolisiert. Mit jeder Generation brechen die Auszeichnungen mit der Tradition, erfinden sich neu und erkunden endlose Möglichkeiten. Ähnlich wie Wasser fließen die Auszeichnungen in verschiedene Teile der Welt und bringen neues Leben und neue Energie in den Kreislauf der Wiedergeburt. Seine Wirkung ist nicht greifbar und dennoch tiefgreifend, breitet sich wie eine Welle aus und hinterlässt bei allen, die es berührt, einen bleibenden Eindruck.
The Recognition
About the A' Design Award in Silber
The 31st Golden Melody Awards Trailer Das Werbevideo Zur Zeremonie ist Gewinner des A' Design Award in Silber, einer enorm prestigeträchtigen Anerkennung für erstklassige, großartige und beeindruckende Spitzendesigns. Silber-Gewinner sind ungemein brillante und äußerst kreative Werke, die die herausragende Expertise, das Talent und den Scharfsinn ihrer Designer veranschaulichen. Von The 31st Golden Melody Awards Trailer Das Werbevideo Zur Zeremonie wird erwartet, dass es ein wunderbares Vorzeigewerk ist, das bemerkenswert professionell und zutiefst innovativ ist. Dieses mit dem A' Design Award in Silber prämierte Design ist eine höchst bemerkenswerte, bewunderte Erfindung, die den Grenzen von Kunst, Wissenschaft, Design und Technologie zugutekommt und sie voranbringt. The 31st Golden Melody Awards Trailer Das Werbevideo Zur Zeremonie ist eine vielbeneidete Schöpfung, die Wünsche weckt, positive Gefühle vermittelt und Staunen und Verwunderung entfacht.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The trailer opens with a Golden Melody trophy melting down, signifying that with the coming and going of generations, the Golden Melody Awards is breaking with conventions, reformulating and reconstructing every possibility anew. Like water, it seeps into every land, providing newfound nourishment in the cycle of rebirth; it spreads like a ripple, exerting its intangible and ever-renewing influence.
- Dimensions & Packaging
- The Golden Melody Award is an important indicator of Chinese pop music. Different styles of creative media also represent that each kind of music can be recognized.
We rethink and define the different possibilities of Golden Melody Awards.
Use many different styles of media creation to interpret the possibility of each kind of music in Golden Melody Awards - Tags
- Music Award, Golden Melody Awards, GMA, GMA31, GMA2020, Trailer
- Production Technology
- The opening through the melting of the Golden Melody Trophy also symbolizes that the Golden Melody Award is no longer confined to the frame of the past after turning into the next generation.
A total of 29 awards, divided into 9 categories, we condense them and define the feature of each category in a scene that jumps to one scene. - Design Challenge
- The Golden Melody Award is an important indicator of Chinese pop music. Different styles of creative media also represent that each kind of music can be recognized.
We rethink and define the different possibilities of Golden Melody Awards.
During the epidemic, many things have changed, and life may no longer be the same as before, but it must be like water to reshape a new look. - Research
- The opening through the melting of the Golden Melody Trophy also symbolizes that the Golden Melody Award is no longer confined to the frame of the past after turning into the next generation.
In 2020, the epidemic has not only impacted the world, but also made us stop and rethink many things, taking the concept of rebirth as the main theme of the video.
Through the melting and final turning of the trophy into diffusion and flow, two different viewing experiences are subtly induced. - Inspiration
- At the beginning of the trailer, everything seems to melt down through the inverted lens, scene by scene until the source of the Golden Melody trophy, and when the last moment of the inversion is approaching, start fast-forward playback with the inversion, so that the original dissolution is reversed into diffusion and Flow, ingeniously elicits two different viewing experiences.
- Project Duration
- started in May 2020 and finished in August 2020 in Taiwan, and was launched in August 2020
- Operation Flow
- Golden Melody Awards is Taiwan’s annual grand music awards ceremony, and we made a leading video trailer for this 31st session of the ceremony.
With the 31st Golden Melody Awards, which is also a generation from 0 to 1. We have tried different changes from the past.
Scenes that switch scenes symbolize different music styles, and each type of music deserves to be affirmed. - Patents
- Client:
Ministry of Culture
Taiwan Television Enterprise, Ltd. - Team Members
- Director: Cheng-Hsuan Lin
Art Director: Qian-Han Chen
Producer: Yu-Hsiang Peng, Weiting Zhou
Designer: Qian-Han Chen, Bonnie Lu, Xiao-Man Lin, Chung-Yi Wu, Hsiang-Lan Tsai, Ying-Fang Kao, Yi-Wei Wu, Sopedou Fu, Hsin Lin
Animator: Bonnie Lu, Gene Jiang, Bruce Chen, Benson Chang, Peng-Hau Wang
Colorist: Yihsun Chiang, Cheng-Hsuan Lin
Music Design: Hsiao-Chin Lin, Szu-Yu Lin , Company: WinSound Studio
Strings: Shuon Tsai, Nala Huang, Weapon Gan, Hang Liu , Company: Just Busy Music Studio
Recording: Zen Chien, Chris Chen, Company: 112F Recording Studio - Image Credits
- Production & Design: 27 Design Co., Ltd.
Music & Sound Production: WinSound Studio
Strings: Just Busy Music Studio
Recording Engineer: Zen Chien
Recording Assistant: Chris Chen
Recording Studio: 112F Recording Studio
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