Happy Petty Tierfutterverpackung by Luo Heng is a highly esteemed winner of the very prestigious 2023 A' Design Award in Bronze in Verpackungsdesign Competition Category.
BronzeVerpackung· 2023
Happy Petty Tierfutterverpackung
by Luo Heng
Client: Shenzhen Megacombine Technology Co., Ltd
A' Design Award in Bronze Winner in Verpackung Category
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- Verified Award Winner
- Verify Award Status for #144363
The Design
About Happy Petty Tierfutterverpackung
Happy Petty ist ein Verpackungsdesign für Katzenfutter. Die Serie verwendet sechs illustrierte Charaktere, wobei jeder Charakter einer anderen Katzenfuttersorte entspricht. Kleidung, Farben und grafische Elemente wechseln von einem Charakter zum nächsten, sodass jede Verpackung eine eigene Persönlichkeit besitzt. Die Figuren sind von Gestalten berühmter Gemälde und von Modepersönlichkeiten inspiriert. Leuchtende Farben werden eingesetzt, um Aufmerksamkeit zu erregen und sich von traditionellen Tierfutterverpackungen abzuheben. Das Design möchte das Zusammenleben moderner Menschen mit ihren Haustieren zum Ausdruck bringen.
The Recognition
About the A' Design Award in Bronze
Happy Petty Tierfutterverpackung ist Gewinner des A' Design Award in Bronze, einer hochprestigeträchtigen Anerkennung für herausragende Designs, die sich durch Kreativität, Einfallsreichtum und Scharfsinn auszeichnen. Bronze-Gewinner sind reichlich geschickte und auffallend kreative Artefakte, die die große Erfahrung, Fantasie und Findigkeit ihrer Designer belegen. Von Happy Petty Tierfutterverpackung wird erwartet, dass es ein hochgeschätztes, bewundertes und geliebtes Objekt ist, das bemerkenswert professionell und innovativ ist. Dieses mit dem A' Design Award in Bronze prämierte Design verkörpert bewährte Verfahren in Kunst, Wissenschaft, Design und Technologie und ist hervorragend in seiner Liebe zum Detail. Happy Petty Tierfutterverpackung befriedigt Bedürfnisse auf großartige Weise, berührt Wünsche, bezaubert Gefühle und spricht die Neugier an.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a kind of pet cat food that combines fashion figures and art. Through six unique character images to correspond different types of cat food, through different characters of cloths, colors, elements, reflecting highly personalized character images and product packaging, also to meet the needs of the female customers. Happy Petty creates a unique fashion brand image, conveys the aesthetic trend of pets and young people with visual language, creates an interesting and very different brand.
- Dimensions & Packaging
- Width 200mm, Depth 300mm, Height 330mm, Weight 6.8kg
- Tags
- Cat Food, Pet, Happy Petty
- Design Challenge
- We hope to convey a concept of the coexistence of modern people and pets. Inspired by famous painting figures and fashion celebrities, we use bright colors to attract consumers' attention and break through the traditional pet packaging design.
We designed six unique characters of cat food to meet the diversity of cat-loving people's choice. Through the change of clothes, colors and elements of different characters, we can reflect the highly personalized characters and product packaging. - Research
- This is a kind of pet cat food that combines fashion figures and art，unique fashion brand image, conveys the aesthetic trend of pets and young people with visual language, creates an interesting and very different brand, and solves the needs of brand identification.
Pets bring us not only companionship, but also the source of happiness and healthy life. Therefore, the packaging design also wants to convey the concept of coexistence between modern people and pets. - Inspiration
- More and more people regard pets as one of their family members, so they have higher and higher requirements for pet products. However, most of the pet packaging design in the market are very traditional. Therefore, we hope to use the creative idea of combining famous person and famous painting with pets to convey the concept of coexistence of people and pets through design.
- Project Duration
- The project started in Shenzhen in June 2021 and the design was completed in December 2022
- Patents
- Copyright：Shenzhen Megacombine Technology Co., Ltd
- Team Members
- Design Director
Luo Heng
Illustrator
Li Shuangshuang/ Xiao Liping
3D Designer
Wan Shiwei/Wang Zhangjian - Image Credits
- Copyright：Shenzhen Megacombine Technology Co., Ltd
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