Bioo Biotechnologische Lampe by Kutuko Studio

Bioo Biotechnologische Lampe by Kutuko Studio is a highly esteemed winner of the very prestigious 2023 A' Design Award in Gold in Filmdesign Competition Category.

GoldFilm· 2023

Bioo Biotechnologische Lampe

by Kutuko Studio

Client: Kutuko Studio S.L.

A' Design Award in Gold Winner in Film Category

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Verified Award Winner
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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Bioo Biotechnologische Lampe

Bioo, der biologische Schalter. Eine Lampe, die durch Berühren einer Pflanze aktiviert wird, die auf dem hintergrundbeleuchteten Topf aus nachhaltigen Materialien wie Keramik und Kork steht. Das ist Bioo Lux, das Juwel, das die Möglichkeit bot, visuelle Kunst und wirkungsvolle Kreativität zu schaffen, die der Innovation und Technologie dieser Neueinführung gerecht werden. Von Anfang an war das Ziel klar: ein spektakuläres, elegantes und ästhetisches Video zu erstellen.

The Recognition

About the A' Design Award in Gold

Bioo Biotechnologische Lampe ist Gewinner des A' Design Award in Gold, einer überaus prestigeträchtigen Anerkennung für erstklassige, wunderbare und herausragende Designs. Gold-Gewinner sind äußerst innovative, visionäre und glamourös blendende Schöpfungen, die das Genie, die Weisheit und die Meisterschaft ihrer Designer widerspiegeln. Von Bioo Biotechnologische Lampe wird erwartet, dass es eine hochgepriesene, trendsetzende und monumentale Erfindung ist, die beispiellosen Mehrwert liefert. Dieses mit dem A' Design Award in Gold prämierte Design ist ein spektakuläres, respektiertes Projekt, das den Grenzen von Kunst, Wissenschaft, Design und Technologie in hohem Maße zugutekommt und sie voranbringt. Bioo Biotechnologische Lampe erzeugt intensive Gefühle des Verlangens, weckt Leidenschaft, ermutigt zur Kreativität und fasziniert uns.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The objective was clear, to generate a spectacular, elegant and aesthetic video. The product, a lamp of an excellent design with a switch out of the norm but within nature. A biological switch. This high-end product, exclusively produced in Barcelona, turns on at the touch of your favorite plant.
Dimensions & Packaging: The export format and technical specifications are:

16:9, FHD, 1920X1080px optimisation with .mp4. compression codecs (h264).
1:1, FHD, 1920X1920px optimised with .mp4 compression codecs (h264).
9:16, FHD, 1080X192020px optimisation with .mp4 compression codecs. (h264)

These same formats can be exported at a higher quality without .mov (h265) compression.
Tags: 3D, 3DMax, Animation, C4D, CINEMA 4D, Interior design, Motion Design, Motion graphics, Render
Production Technology: To create the main art and still on which to base the aesthetics of the whole project we started with a search for references and inspiration on websites such as Behance, Vimeo or Pinterest which we accumulated on moodboards within the Milanote website. To take it to 3D we always use Cinema 4D software and the Redshift rendering engine. The hand tracking part was done with a motion capture camera and then corrected in Cinema 4D itself. The particle simulations were done with the xparticles plugin.
Design Challenge: The biggest challenge was the implementation of the realistic hand, we looked for a 3d scan of a real hand and did the rigging. We worked on the textures trying to make it look as close as possible to reality. On the other hand it was also difficult to make all the interior spaces maintain the same style, making it look like each shot was part of a whole.
Research: The exclusivity of the product allowed us to develop high quality art, minimalism and cleanliness of each shot. The workflow and human talent was divided between modellers, motion graphers, creative directors, art directors and managers who, through an internal platform for the correct monitoring of the project, fulfilled the production phases of creativity, art, storytelling, bso, realisation, modelling, texturing, lighting, postproduction and sfx.
Inspiration: We want to generate spectacularity, intrigue, expectation. Create a climate of nature and emotion, convey the feeling of precision, reinforcing light and nature as design elements.
Project Duration: The project started in September 2021 and was completed in January 2022 in Madrid, Kutuko Studio.
Operation Flow: The video project is a standard Full-HD 1920X1080px format with optimised compression for social media and digital media such as web or e-commerce. In addition, and to make the content more consumable and adaptable, we worked specifically on 16:9, 1:1 and 9:16 proportions, to nurture all existing digital channels.
Patents: Kutuko Studio S.L.
Team Members: - Creative Director:
Carlos Cabrera
Ibón Vergara

- 3D Artist:
Mario Fides
Javier García

- 2D Artist:
Víctor Angulo

-SFX:
Rodrigo Marchán
Image Credits: Boutique Visual Kutuko Studio, Bioolux, 2021