Huanghelou Bierverpackungen by Jin Zhang

Huanghelou Bierverpackungen by Jin Zhang is a highly esteemed winner of the very prestigious 2023 A' Design Award in Bronze in Verpackungsdesign Competition Category.

BronzeVerpackung· 2023

Huanghelou Bierverpackungen

by Jin Zhang

Client: Huanghelou

A' Design Award in Bronze Winner in Verpackung Category

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Verified Award Winner
Verify Award Status for #144959

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Colors

The Design

About Huanghelou Bierverpackungen

Der Yellow Crane Tower ist das berühmteste Wahrzeichen von Wuhan, China. Bei dieser Bierserie handelt es sich um die Stadtbilddosen, die vom Yellow Crane Tower auf den Markt gebracht wurden. Sie empfehlen Wuhan jedem durch Bier, ein alltägliches Konsumprodukt. Und durch die Verwendung von Grün, das für Vitalität und Gesundheit steht, und geheimnisvollem Lila, um den Wohlstand der Stadt von Tag bis Nacht zu zeigen. Bei der Auswahl der Elemente suchte der Designer nach den repräsentativsten Elementen in verschiedenen zu beschreibenden Bereichen der Stadt und fügte Charakterszenen hinzu, um das gesamte Leben lebendiger und näher an den Verbrauchern zu machen.

The Recognition

About the A' Design Award in Bronze

Huanghelou Bierverpackungen ist Gewinner des A' Design Award in Bronze, einer hochprestigeträchtigen Anerkennung für herausragende Designs, die sich durch Kreativität, Einfallsreichtum und Scharfsinn auszeichnen. Bronze-Gewinner sind reichlich geschickte und auffallend kreative Artefakte, die die große Erfahrung, Fantasie und Findigkeit ihrer Designer belegen. Von Huanghelou Bierverpackungen wird erwartet, dass es ein hochgeschätztes, bewundertes und geliebtes Objekt ist, das bemerkenswert professionell und innovativ ist. Dieses mit dem A' Design Award in Bronze prämierte Design verkörpert bewährte Verfahren in Kunst, Wissenschaft, Design und Technologie und ist hervorragend in seiner Liebe zum Detail. Huanghelou Bierverpackungen befriedigt Bedürfnisse auf großartige Weise, berührt Wünsche, bezaubert Gefühle und spricht die Neugier an.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is an urban beer product launched by the Yellow Crane Tower. With the core of displaying the image of Wuhan, China, the beer products show the charm of the city, including the most representative buildings, bridge figures, etc. Connect with consumers in a more relaxed and pleasant way. The two series of products show the prosperity of the city from day to night with green representing vitality and health and mysterious purple respectively.
Dimensions & Packaging: Width 65mm x Depth 65mm x Height 115mm
Tags: Huanghelou, Yellow Crane Tower, Beer, Jin Zhang, Wuhan SANBU, packing design, China
Production Technology: This product needs to bring people a colorful city image, but it also needs to consider the cost and landing effect in the production, so the designer uses not too many colors, but describes a colorful beer can design.
Design Challenge: The biggest challenge of this project lies in trade-offs and integration. Because Wuhan is a super city in central China and has a very long history, there are many elements that can be expressed. This requires designers to make trade-offs and integrate all elements to make the elements look more like a whole. Fortunately, the designers have integrated the elements of Wuhan's three towns harmoniously through regional excavation.
Research: This project is very different from ordinary beer packaging. It is not only a commodity, but also more important to build urban culture from the height of a city. This requires designers to fully explore the most representative elements of the city, from landmark buildings to cultural characteristics, urban accumulation, future development, etc., which requires multi-dimensional exploration and thinking. Fortunately, the designer has lived and worked in this city for more than ten years, and has deep feelings and understanding about it.
Inspiration: Wuhan is a super metropolis in central China. It is divided into three towns by the Yangtze River and the Han River. Each town has very different characteristics and cultures. Through the cultural excavation of each town, a city picture is constructed from representative buildings, bridges, people, ships, flowers and other elements.
Project Duration: The project will be started in Wuhan, China in April 2022 and completed in Wuhan, China in September 2022. It is expected to be sold in Hubei, China in April 2023.
Operation Flow: No matter people living in Wuhan, China, or people coming to Wuhan from other places, they can bring a sense of intimacy through this series of products, or quickly learn about the city's rich and colorful urban culture and characteristics, and contact the most people with the most daily consumer products.
Patents: The intellectual property/patents/copyrights belongs to Yellow Crane Tower