Zhong Yuan No. 1 Teeverpackung by Tiger Pan

Zhong Yuan No. 1 Teeverpackung by Tiger Pan is a highly esteemed winner of the very prestigious 2023 A' Design Award in Silber in Verpackungsdesign Competition Category.

SilberVerpackung· 2023

Zhong Yuan No. 1 Teeverpackung

by Tiger Pan

Client: Xinyang Wenxin Tea Co., Ltd

A' Design Award in Silber Winner in Verpackung Category

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Verified Award Winner
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The Design

About Zhong Yuan No. 1 Teeverpackung

Zhong Yuan No. 1 ist ein Verpackungsdesign für Maojian-Tee, einen traditionellen chinesischen Tee, der auf Terrassenfeldern angebaut wird. Da der Geschmack des Tees leicht und mild ist, wurde die Verpackung dezent und edel gehalten. Die Teedose besteht aus Weißblech mit Prägung und Goldfolienveredelung, wobei matte und lackierte Oberflächen miteinander kombiniert werden. Die haubenartige Form der Dose erinnert an eine Teepflückerin mit Hut. Die Außenschachtel besteht aus einem eigens angefertigten Papier und wird durch eine geformte Banderole verschlossen, die von den Fensterrahmen alter Teebauernhäuser inspiriert ist. Echte Teeblätter zieren die Banderole.

The Recognition

About the A' Design Award in Silber

Zhong Yuan No. 1 Teeverpackung ist Gewinner des A' Design Award in Silber, einer enorm prestigeträchtigen Anerkennung für erstklassige, großartige und beeindruckende Spitzendesigns. Silber-Gewinner sind ungemein brillante und äußerst kreative Werke, die die herausragende Expertise, das Talent und den Scharfsinn ihrer Designer veranschaulichen. Von Zhong Yuan No. 1 Teeverpackung wird erwartet, dass es ein wunderbares Vorzeigewerk ist, das bemerkenswert professionell und zutiefst innovativ ist. Dieses mit dem A' Design Award in Silber prämierte Design ist eine höchst bemerkenswerte, bewunderte Erfindung, die den Grenzen von Kunst, Wissenschaft, Design und Technologie zugutekommt und sie voranbringt. Zhong Yuan No. 1 Teeverpackung ist eine vielbeneidete Schöpfung, die Wünsche weckt, positive Gefühle vermittelt und Staunen und Verwunderung entfacht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Chinese traditional aesthetic of shaping a tea can. The bottle is shaped into an abstraction of capped tea-picker in a geometric way. All leaves are picked and cooked by their hands so the tea comes with their body's warmth or temperature. The outer box is locked by a shaped original mountain, telling consumers that tea is the best and of purity.
Dimensions & Packaging: Jar size: 83mm x 123mm
Box size: 300mm x 130mm x 155mm
Tags: tea, maojian tea, Chinese tea, Temple of Heaven, Tiger Pan
Production Technology: The tea can is made of tinplate, embossed and gold-stamped. The matte and varnish touch is combined and a sense of delicacy is given out. The outer box is made of customized paper and it comes with the idea of less is more. The belt, however, is made with exquisite embossment and stamping of the major icon, Central Land No.1. A simple box with a fine belt, is mixed to lower the psychological pressure on buyers when consuming the product. Yet, it still is a high-end but well-finished product.
Design Challenge: Inspired by the window frame pattern from the ancient houses of tea farmers, the sealing belt is designed into a traditional frame with the brand's name shown, which is decorated with the actual leaves of the tea. The exquisite techniques also helps to bring a sense of quality of the tea.
Research: As the tea grows in terraced fields and its flavor is lighter and milder than usual tea, the package is made into a more implicative and sophisticated one.
Inspiration: The inspiration comes from the tea and its growing land, which is natural and an eyeful of green. Another factor inspiring the team is the traditional ancient budding aesthetics.With the hat like cap, the can is just like a tea picking farmer.Inspired by the window frame pattern from the ancient houses of tea farmers, the sealing belt is designed into a traditional frame with the brands name shown, which is decorated with the actual leaves of the tea.
Project Duration: The project lasts 4 month, designed in Shenzhen
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Patents: Tiger Pan
Team Members: Creative Director: Tiger Pan
Graphic Design: Longfei Xiao
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Project Manager: Hua You
Image Credits: Tiger Pan