Tibet Shannan Corporate Identity von River Liu

Das Design Tibet Shannan Corporate Identity von River Liu ist ein hoch angesehener Gewinner des sehr prestigeträchtigen 2023 A' Design Award in Silber in der Wettbewerbskategorie Grafikdesign.

SilberGrafik· 2023

Tibet Shannan Corporate Identity

von River Liu

Auftraggeber: River Liu Design

Gewinner des A' Design Award in Silber in der Kategorie Grafik

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Das Design

Über Tibet Shannan Corporate Identity

Tibet Shannan-Projekt zur Förderung der Tourismusbranche in Shannan. Durch die Schaffung eines repräsentativen Logos, um den Eindruck der Stadt durch systematische Produkte und Reiseführer zu erweitern. Die Inspiration für das Logo stammt aus den Gesichtszügen von Shannan und wurde durch zeitgenössische Kunst in Symbole vereinfacht. Das Logo selbst ist vielseitig und skalierbar und lässt sich nahtlos in verschiedene Produkte integrieren. Diese Arbeit soll dem Publikum eine positive und interessante Energie vermitteln, den Bedürfnissen des modernen Marktes besser gerecht werden und dazu beitragen, dass diese antike Stadt ihre vielfältigen Aspekte zur Geltung bringt.

Die Auszeichnung

Über den A' Design Award in Silber

Tibet Shannan Corporate Identity ist Gewinner des A' Design Award in Silber, einer enorm prestigeträchtigen Anerkennung für erstklassige, großartige und beeindruckende Spitzendesigns. Silber-Gewinner sind ungemein brillante und äußerst kreative Werke, die die herausragende Expertise, das Talent und den Scharfsinn ihrer Designer veranschaulichen. Von Tibet Shannan Corporate Identity wird erwartet, dass es ein wunderbares Vorzeigewerk ist, das bemerkenswert professionell und zutiefst innovativ ist. Dieses mit dem A' Design Award in Silber prämierte Design ist eine höchst bemerkenswerte, bewunderte Erfindung, die den Grenzen von Kunst, Wissenschaft, Design und Technologie zugutekommt und sie voranbringt. Tibet Shannan Corporate Identity ist eine vielbeneidete Schöpfung, die Wünsche weckt, positive Gefühle vermittelt und Staunen und Verwunderung entfacht.

Hinter dem Design

Pressemappe

Danksagungen, Teammitglieder und technische Details, bereitgestellt vom Designer.

Einzigartige Eigenschaften: Shannan is the birthplace of Tibetan civilization. In Tibet, the visual design symbolizes the harmonious combination of heaven, earth, and man. The overall shape of the logo is inspired by the Himalayas and the Mani stone, while the colors that symbolize Shannan are derived from local attractions and culture. The logo incorporates an energizing visual aspect that contrasts with the brand's deep cultural connotation, boosts the logo's memorability, and represents a city that embraces all things.
Abmessungen & Verpackung: The product's design was developed using a vector graphics editor, ensuring that the image can be scaled up or down without compromising its quality. The final branding designs were submitted in both RGB and CMYK color variants, catering to both printing and social media marketing needs. By adopting this approach, the brand maintains its visual consistency across all media, without any loss in quality.
Schlagwörter: Brand Identity, Logo, Visual Identity, Art Direction, Traveling, Merchandise, City, Culture,
Produktionstechnologie: The icon was crafted using Procreate, while the typography and other graphic elements were produced in Adobe Illustrator to maintain their vector quality. The final designs were provided in various color formats, including RGB, CMYK, and Pantone, to ensure consistency in the brand's color appearance across all media platforms. This approach guarantees that the brand's visual identity will be accurately represented, no matter the medium in which it is displayed.
Designherausforderung: Shannan's relative obscurity prompted the design team to prioritize identifying the city's unique attributes. With an increasing number of young people interested in culturally rich destinations, the challenge was to create a visually engaging system that reflects Shannan's heritage while remaining current and appealing to contemporary sensibilities. This project demanded a deep understanding of cultural heritage and modern design practices to deliver an effective solution.
Forschung: With the development of public transportation, networks, and quality of life, more and more remote regions are experiencing economic growth. Shannan's vision is randomly identified in such a large area, necessitating its own urban visual communication system. It is a visual representation of the city's historical context and overall color scheme. The design and installation of an effective image system will have a beneficial influence on the rapid formation of the city's brand image and the rapid enhancement of the city's competitiveness.
Inspiration: Here's a more professional version: Shannan is a city with a rich historical and cultural heritage, known as the cradle of ancient Tibetan civilization. Upon learning of Shannan City's initiative to increase public awareness through the collection of city signs, I took on the task of developing a comprehensive visual system to support their efforts. Utilizing the region's unique cultural and natural characteristics as inspiration, the visual design aims to capture the essence of Shannan and tell its captivating story to the world.
Projektdauer: The project started in July 2021 in China and finished in Jun 2022.
Betriebsablauf: The prototype of the logo was hand-painted before being processed and colored in illustration software. Logo design software is used to create a portion of the typeface design, which is subsequently included in the final logo. The retrieved elements are then used to create a visual gallery and apply it to relevant peripheral products.
Patente: Copyrights belong to River Liu,2022
Teammitglieder: River Liu
Bildnachweise: Illustrator River Liu
Designer River Liu
Image #2: Photographer Raimond Klavins, JqT2Wp5S0Dk, 2012.
Image #4: Photographer Raimond Klavins, L6jxljMeUoo, 2012.