Gold Uhr · 2023

X Series Armbanduhr

by Shengliang Lee

A' Design Award in Gold 2023 in Uhr
CLIENT: Bexei
Estimated Number of Design Views: 540,260
Verification code D18E1C5E5B · Verify this award

View at A' Design Award Press Release

Colors

About X Series Armbanduhr

Die X Series ist eine mechanische Armbanduhr, die von den Transformers-Figuren inspiriert ist. Das Uhrwerk ist in einer X-Form angeordnet, die das Zifferblatt bildet und sich an acht Zeitpositionen orientiert, die die 24 Stunden abdecken – so lässt sich die Uhrzeit auf einfache Weise ablesen. Das vollautomatische Uhrwerk ist in einem Gehäuse aus 316L-Stahl mit Panoramaboden untergebracht, der den Blick auf die Mechanik in Bewegung freigibt. Das Uhrwerk ist rutheniumbeschichtet und poliert und verfügt über eine Gangreserve von 72 Stunden. Das Armband weist eine Leiterplatten-Textur auf. Die Uhr misst 255 mm in der Länge, 42 mm in der Breite und 12 mm in der Höhe.

About the A' Design Award in Gold

X Series Armbanduhr ist Gewinner des A' Design Award in Gold, einer überaus prestigeträchtigen Anerkennung für erstklassige, wunderbare und herausragende Designs. Gold-Gewinner sind äußerst innovative, visionäre und glamourös blendende Schöpfungen, die das Genie, die Weisheit und die Meisterschaft ihrer Designer widerspiegeln. Von X Series Armbanduhr wird erwartet, dass es eine hochgepriesene, trendsetzende und monumentale Erfindung ist, die beispiellosen Mehrwert liefert. Dieses mit dem A' Design Award in Gold prämierte Design ist ein spektakuläres, respektiertes Projekt, das den Grenzen von Kunst, Wissenschaft, Design und Technologie in hohem Maße zugutekommt und sie voranbringt. X Series Armbanduhr erzeugt intensive Gefühle des Verlangens, weckt Leidenschaft, ermutigt zur Kreativität und fasziniert uns.

Press Kit

Unique Properties: The X Series mechanical watch is a collaboration between BEXEI and the famous toy company, Hasbro. It takes "restore the classics" and "breakthrough the future" as its creative concept, and is inspired by the classic IP, Transformers. The exploration of modern mechanical aesthetics and the interpretation of the new generation's diverse and multi-layered visual communication create a stunning experience from Cybertron.
Dimensions & Packaging: The watch is 255mm in length, 42mm in width and 12mm in height.
Tags: Mechanical watches，Transformers，Modern machinery，futurism，Precision machinery
Production Technology: The unique "X" design of the movement forms a stable and solid dial. The fully automatic mechanical movement developed by BEXEI is housed in a 316L steel frame with a panoramic back view, providing an unobstructed view of the movement's operation and showing a purely mechanical aesthetic, which allows visualizing the precise mechanics. The smooth lines highlight the tough shape derived from Transformers, and the perfect combination of the brand logo and the two sides of the case adds another visual impact. The texture of the circuit board on the strap seems to be infused with unstoppable energy.
Design Challenge: Its movement, Cal.BX851.288.72de, was developed entirely in-house by BEXEI and took more than three years. It is ruthenium-plated and finely polished with advanced watchmaking techniques. It has a cement gray color and its exquisite jewel bearings The exquisite jewel bearings interpret the extreme details of the Chinese watch while bringing a more stunning viewing experience. Through structural optimization and control of the decay of the winding torque, the X Series achieves an impressive 72-hour power reserve.The movement is slim and at with distinctive avant-garde style.
Research: The designer promotes a brilliant and attractive design based on the types of mechanical watches already on the market. Meanwhile, BEXEI adopts a futuristic minimalist design approach and studies Transformers, extracting the "X" shape and applying it to the design, which brings a strong sense of storytelling. This “X” shape occupies a crucial role in the design.
Inspiration: No boy could resist Transformers. This classic image brings us a new way of thinking about watchmaking, with all the design ideas for mechanical watches breaking through the limits of what we know.We enable the wearer to feel the dual romance of mecha and mechanics.
Project Duration: The development of the movement of the X series mechanical watch started in 2019. It was developed and produced by BEXEI professional designers over three years, and the final design was launched in China in June 2022.
Operation Flow: This watch introduces a new way of time reading. Instead of the traditional 24-hour markings on the dial, the X-shaped movement aligns to the 8 time positions of the 24 hours, positioning the time in a simple yet special way, while avoiding difficulties in reading the time, and highlighting the innovative form of the watch.