Digital Human Live-Streaming-Plattform by Baidu Online Network Technology Beijing

Digital Human Live-Streaming-Plattform by Baidu Online Network Technology Beijing is a highly esteemed winner of the very prestigious 2023 A' Design Award in Silber in Mobildesign Competition Category.

SilberMobil· 2023

Digital Human Live-Streaming-Plattform

by Baidu Online Network Technology Beijing

Client: Baidu Online Network Technology. Beijing

A' Design Award in Silber Winner in Mobil Category

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Verified Award Winner

Verify Award Status for #146899

View at A' Design Award Press Release Award Badge

Colors

The Design

About Digital Human Live-Streaming-Plattform

Digital Human ist eine auf künstlicher Intelligenz basierende Live-Streaming-Plattform. Die Plattform unterstützt die Erstellung digitaler Menschen, den Aufbau von Livestream-Studios sowie die Mensch-Computer-Interaktion. KI-Moderatoren senden rund um die Uhr, vierundzwanzig Stunden am Tag, wodurch Personal vor Ort und physische Studios entfallen. Das Erscheinungsbild jedes Moderators lässt sich individuell an die jeweilige Markenidentität anpassen. Vielfältige virtuelle Szenerien senken die Aufbaukosten und inszenieren Produkteigenschaften sowie Markenkonzepte. Ziel ist es, die Kosten und den Aufwand des Live-Streamings zu reduzieren.

The Recognition

About the A' Design Award in Silber

Digital Human Live-Streaming-Plattform ist Gewinner des A' Design Award in Silber, einer enorm prestigeträchtigen Anerkennung für erstklassige, großartige und beeindruckende Spitzendesigns. Silber-Gewinner sind ungemein brillante und äußerst kreative Werke, die die herausragende Expertise, das Talent und den Scharfsinn ihrer Designer veranschaulichen. Von Digital Human Live-Streaming-Plattform wird erwartet, dass es ein wunderbares Vorzeigewerk ist, das bemerkenswert professionell und zutiefst innovativ ist. Dieses mit dem A' Design Award in Silber prämierte Design ist eine höchst bemerkenswerte, bewunderte Erfindung, die den Grenzen von Kunst, Wissenschaft, Design und Technologie zugutekommt und sie voranbringt. Digital Human Live-Streaming-Plattform ist eine vielbeneidete Schöpfung, die Wünsche weckt, positive Gefühle vermittelt und Staunen und Verwunderung entfacht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a new live broadcast platform, relying on AI technology to realize digital human production, live room construction, human computer interaction. With full time digital human automatic live, it aims to reduce operating costs and difficulty of live broadcasting, eliminate manpower and site restrictions. Al anchors continuously broadcast live for 24 hours a day, providing effective help to increase GMV and fan stickiness.
Tags: Live broadcast platform, AI anchors, Automatic live
Production Technology: Relying on AI cloud rendering, computing power and digital vision technology, the framework paradigm of AI broadcast room is constructed. By creating AI anchors with real feelings and customizing unique brand IP with expressive features, multimodal intelligent interaction can be realized. Diversified live scenarios reduce construction costs and build rich content forms to improve transmission efficiency.
Design Challenge: Thanks to AI cloud rendering, computing power and digital vision technology, it helps audiences get real live broadcast experience, fully integrate into the atmosphere of live broadcast and become participants in live broadcast through the construction of expressive brand IP, multimodal intelligent interaction, and panoramic display of diversified live broadcast scenes. The live fully completes the practice from human consciousness in the virtual dimension.
Research: With the further development of Internet technology, the webcast users continue to rise, and the webcast industry has a huge market development space. However, there are many drawbacks of traditional live broadcasting, like the uneven level of anchors, the long gap period of live broadcasting, live broadcasting venues and operating personnel costs. To solve such pain points, AI livestreaming emerges to help the transformation and development of the new era economy with intelligent solutions.
Inspiration: The development of the epidemic and the maturity of technology accelerate the production and delivery of online digital content. The multidimensional integrated development trend of global economy, market and commodity has helped the digital transformation of the live streaming industry, and accelerated the rapid development and commercial realization of the digital live streaming industry.
Project Duration: Live on Baidu App in December 2022
Operation Flow: According to aesthetic preferences and brand images, it supports customization of AI anchor image to form an unique brand IP. With mild attitude and real performance, it provides a real view through fun, emotional and intelligent interaction mode. The diversified live scenes quickly realize the intelligent output of scene language, commodity sales, marketing activities, etc., present product attributes and brand concepts, and enhance theme substitution and the attraction to audience.