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Oliv Olivenöl-Verpackung by Victor Weiss

Oliv Olivenöl-Verpackung by Victor Weiss is a highly esteemed winner of the very prestigious 2023 A' Design Award in Silber in Verpackungsdesign Competition Category.


SilberVerpackung· 2023

Oliv Olivenöl-Verpackung

by Victor Weiss

Client: Victor Weiss

A' Design Award in Silber Winner in Verpackung Category

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The Design

About Oliv Olivenöl-Verpackung

Oliv ist ein Verpackungsdesign für eine schwedische Marke für natives Olivenöl extra. Die Hauptflasche besteht aus Borosilikatglas mit glänzender Oberfläche, die die Farbe des Öls sichtbar macht. Olivenöl wird üblicherweise in getöntem Glas oder in Dosen verkauft, um die Sonneneinstrahlung zu begrenzen. Gemeinsam mit einem Partnerhersteller wurde eine patentierte Glaskombination entwickelt, die das Öl sichtbar hält und zugleich seine Qualität schützt. Eine zweite Flasche für ein aromatisiertes Öl trägt ein handbedrucktes mattes Etikett mit blauer, strukturierter Folie. Die schwarze Schachtel ist mit geschredderten Hinoki-Holzspänen gefüllt.

The Recognition

About the A' Design Award in Silber

Oliv Olivenöl-Verpackung ist Gewinner des A' Design Award in Silber, einer enorm prestigeträchtigen Anerkennung für erstklassige, großartige und beeindruckende Spitzendesigns. Silber-Gewinner sind ungemein brillante und äußerst kreative Werke, die die herausragende Expertise, das Talent und den Scharfsinn ihrer Designer veranschaulichen. Von Oliv Olivenöl-Verpackung wird erwartet, dass es ein wunderbares Vorzeigewerk ist, das bemerkenswert professionell und zutiefst innovativ ist. Dieses mit dem A' Design Award in Silber prämierte Design ist eine höchst bemerkenswerte, bewunderte Erfindung, die den Grenzen von Kunst, Wissenschaft, Design und Technologie zugutekommt und sie voranbringt. Oliv Olivenöl-Verpackung ist eine vielbeneidete Schöpfung, die Wünsche weckt, positive Gefühle vermittelt und Staunen und Verwunderung entfacht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Oliv is an Extra Virgin Olive Oil brand from Sweden. One of the pioneers to grow Frantoio trees in Sweden and export world wide. They produce a high quality and exclusive product.
Dimensions & Packaging
- 1. Standard Oliv pack
265.1mm
500 ml
675g

- 2. "Tequila" Style Bottle (special flavored)

174.1mm
375ml
420g
Tags
Branding, Packaging, Olive, Oil, Swedish, Sweden, Elegant, Pack, Box, Clean, Minimal, Oliv, Textures, Weiss, VictorWeiss, Extravirgin,
Production Technology
For the primary product bottle, we went for a glass with glossy finish that reflects in the light and is great for showcasing vibrant colors. For the secondary product bottle, a specialty Oil that carries peppery notes on the finish (arugula and mustard greens) we chose a clean, hand printed matte label with blue textured foil on the logo. Both bottles are made from Borosilicate glass. The box is all black in color and the logo in matte. The box is filled with finely shredded timber made of hinoki wood, most popular for its fragrance.
Design Challenge
The most challenging part of this project was the choice of the glass. As it should be elegant and sustainable, but most importantly preserve the product quality. To display the color of the Extra Virgin Olive oil, was also a priority for Emma. Usually olive oil packagings will be in tinted glass or tins to avoid exposure to sunlight. However, along with a partner manufacturer, we were able to put together a patent combination of Borosilicate glass and specific ingredients (confidencial) which created the perfect material; a unique semi clear glass that maintains the visibility and the product quality of the Extra Virgin Olive Oil.
Research
Emma Olsson, the founder, aims to show the world that it is possible to grow Frantoio trees and produce olive oil in the cold weather of Sweden. This is unique because Frantoio trees are commonly known to require a Mediterranean-like climate in order to survive. In honor of this iconic fact we chose to include the Swedish flag into the branding and packaging. Through this we aim to inspire pride in the swedish market and spark curiosity of other nations.
Inspiration
From a beautiful Frantoio tree farm in Sweden, to a strong online presence. Oliv is the perfect combination of quality, class and modernity. We are inspired by the minimalist movement to create a clean and bold design.
Project Duration
The project started in May 2020, and was completed in November 2020. The Victor Weiss Studio is located in Blumenau, Brazil and Oliv is from Skane in Sweden. The brand launch is expected in early 2023 as it has faced challenges since the pandemic.

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