Eastern Seawall Beschilderungssystem by Yi Zhang

Eastern Seawall Beschilderungssystem by Yi Zhang is a highly esteemed winner of the very prestigious 2023 A' Design Award in Silber in Grafikdesign Competition Category.

SilberGrafik· 2023

Eastern Seawall Beschilderungssystem

by Yi Zhang

Client: Water Authority of Shenzhen Municipality

A' Design Award in Silber Winner in Grafik Category

36,353
Verified Award Winner
Verify Award Status for #147329

View at A' Design Award Press Release Award Badge

Colors

The Design

About Eastern Seawall Beschilderungssystem

Eastern Seawall ist ein Beschilderungssystem für eine Küstenpromenade auf der Dapeng-Halbinsel in Shenzhen, China. Sechs voneinander getrennte Abschnitte entlang einer 32 Kilometer langen Küstenlinie werden durch eine einheitliche visuelle Sprache miteinander verbunden. Hinweistafeln, Lagepläne und Informationen zur Ökologie sind entlang der Wege und an den Zugängen platziert. Pfeile, deren Form von der Tidenströmung inspiriert ist, sorgen für klare Orientierung. Die Tafeln bestehen aus korrosionsbeständigem Merbau-Hartholz mit einem kreuzverstrebten Stahlskelett. Modulare Konstruktionen ermöglichen eine flexible Montage auf Deichmauern, Treppen, Böschungen und Riffen und verringern die Windlasten im salzhaltigen, feuchten Klima.

The Recognition

About the A' Design Award in Silber

Eastern Seawall Beschilderungssystem ist Gewinner des A' Design Award in Silber, einer enorm prestigeträchtigen Anerkennung für erstklassige, großartige und beeindruckende Spitzendesigns. Silber-Gewinner sind ungemein brillante und äußerst kreative Werke, die die herausragende Expertise, das Talent und den Scharfsinn ihrer Designer veranschaulichen. Von Eastern Seawall Beschilderungssystem wird erwartet, dass es ein wunderbares Vorzeigewerk ist, das bemerkenswert professionell und zutiefst innovativ ist. Dieses mit dem A' Design Award in Silber prämierte Design ist eine höchst bemerkenswerte, bewunderte Erfindung, die den Grenzen von Kunst, Wissenschaft, Design und Technologie zugutekommt und sie voranbringt. Eastern Seawall Beschilderungssystem ist eine vielbeneidete Schöpfung, die Wünsche weckt, positive Gefühle vermittelt und Staunen und Verwunderung entfacht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project was to connect 6 areas visually by unified signage systems, creating unique experience for visitors to enjoy native features and vitality.
While avoiding intrusive design, we took "reading on the way" as main design concept. It provides visitors with fresh, interesting and complete experience to read information, such as signboards, site maps and ecology introductions for roads and entrances. Modular structures were adopted to meet the needs of different venues.
Dimensions & Packaging: 2800mmx130mmx130mm Anti-corrosion Merbau Hardwood
10mm Steel Skeleton of Cross Bracing
Tags: Signage, environment，seawall reconstruction，experiential graphic，Coastal，public space
Production Technology: Along the 32km shoreline of Dapeng Peninsula in six disconnected parts, is dotted with boards in compact structures. The installation is easy and fast due to stage construction and long cycle. The coastal conditions bring challenges such as typhoon, high salt and high humidity. The boards can reduce wind loads and combine with permanent poles, avoiding looseness and corrosion of regular metal fasteners, easy for maintenance.
Design Challenge: The unified signage systems are built instead of the existed disordered ones to meet low maintenance demands for each section, and the demands for coastal economic production, also for the tourists. They’re designed by modular structures, making sign boards available with various forms but unified modules. Flexible sign-board assembling is achieved to meet the needs of different venues.
Research: Mountain-seaside Promenade was an existed narrow road connecting villages and peninsula end. Without guardrails and roadside furniture, the road was nearly untraversed. By chance, it became a nice area for ocean protection.
The interesting and changing ground graphics by coating process are designed to attract people to interact with this nice area during their visit on the magnificentpromenade.
Inspiration: Located in the east of Shenzhen, Dapeng Peninsula is famous for its mountains and seas. Local fishing villages and long coastline attract a large number of tourists. The design endowed the existed seawall with ideal tourist function.
Linear coastline space connects villages, roads, destinations and activity spaces in the entire region. It becomes a new type of experience-oriented tourist site.
Project Duration: Sept 22, 2022 Dapeng District, Shenzhen,Guangdong, China
Operation Flow: Located on a long narrow site, light and graceful boards can adapt to various venues of seawalls, steps, slopes and even reefs. The vivid tidal flow shaped arrows are adopted for clear guidance at the linear destinations.
Team Members: Zhang Yi（creative director）
Wen Yuehua（project manager）
Yan Meiying（designer）
Wu Siying（designer）