Wonderland Fruit Verpackungsillustration by Chia-Liang Lin

Wonderland Fruit Verpackungsillustration by Chia-Liang Lin is a highly esteemed winner of the very prestigious 2023 A' Design Award in Bronze in Grafikdesign Competition Category.

BronzeGrafik· 2023

Wonderland Fruit Verpackungsillustration

by Chia-Liang Lin

Client: Huzhou University

A' Design Award in Bronze Winner in Grafik Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Wonderland Fruit Verpackungsillustration

Wonderland Fruit ist eine Serie von Verpackungsillustrationen, die für Obstprodukte gestaltet wurde. Die Illustrationen greifen traditionelle chinesische Kunstelemente wie Pavillons, Kraniche und Glückswolken auf, um eine märchenhafte Wunderland-Atmosphäre entstehen zu lassen. Die Farbstimmung orientiert sich jeweils an der Farbe der einzelnen Frucht, sodass Illustration und Produkt in Wirkung und Stil visuell harmonieren. Sanfte Farbtöne verbinden traditionelle und zeitgenössische Bildsprachen miteinander. Die Serie wurde mit Adobe Photoshop und Illustrator umgesetzt; jedes Blatt misst 297 mal 420 Millimeter.

The Recognition

About the A' Design Award in Bronze

Wonderland Fruit Verpackungsillustration ist Gewinner des A' Design Award in Bronze, einer hochprestigeträchtigen Anerkennung für herausragende Designs, die sich durch Kreativität, Einfallsreichtum und Scharfsinn auszeichnen. Bronze-Gewinner sind reichlich geschickte und auffallend kreative Artefakte, die die große Erfahrung, Fantasie und Findigkeit ihrer Designer belegen. Von Wonderland Fruit Verpackungsillustration wird erwartet, dass es ein hochgeschätztes, bewundertes und geliebtes Objekt ist, das bemerkenswert professionell und innovativ ist. Dieses mit dem A' Design Award in Bronze prämierte Design verkörpert bewährte Verfahren in Kunst, Wissenschaft, Design und Technologie und ist hervorragend in seiner Liebe zum Detail. Wonderland Fruit Verpackungsillustration befriedigt Bedürfnisse auf großartige Weise, berührt Wünsche, bezaubert Gefühle und spricht die Neugier an.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design work uses many traditional Chinese art elements to express the atmosphere, such as attics, cranes and auspicious clouds. In terms of colour tone, the design team discussed and decided to adopt the same colour tone as the fruit for better match the visual effect and style display.
Dimensions & Packaging: Width: 297mm x Height: 420mm x Weight: 200gm
Tags: Wonderland, Fruit, Wonderland Friut
Production Technology: Adobe Photoshop and Illustrator
Design Challenge: The most significant challenge was to express our perspectives via visual communication method in illustrations. Therefore, the design team spent a great deal of time studying and finding the way to balance the aesthetic, expression and visual elements at the same time.
Research: Wonderland fruit is a display of traditional Chinese art elements integrated into packaging illustrations. This series of works is very beautiful. Meanwhile, soft in colour is integrated into the illustrations composed of Chinese art elements, thereby showing a wonderland atmosphere.
Inspiration: The design inspiration comes from the traditional Chinese art style. the design team determined the overall direction through investigation and made design suggestions based on these art style elements. Finally, these traditional and fashionable visual packaging illustration works were created after discussions and revisions with team members.
Project Duration: This project was created and completed between July and November 2022 in Kaohsiung City, Taiwan.
Operation Flow: This series received a number of positive opinions and were highly acclaimed on many fields. Moreover, numerous people had been touched and they had thought these works will not be forgotten ever.
Image Credits: Creative Director: CHIA-LIANG LIN
Art Director: CHIA-LIANG LIN
Designer: XI-TING HUANG AND SHENG-ER YU
Illustrator: XI-TING HUANG AND SHENG-ER YU