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Promotion Esszimmerstuhl by Beijing Yeak Tech Co. Ltd.

Promotion Esszimmerstuhl by Beijing Yeak Tech Co. Ltd. is a highly esteemed winner of the very prestigious 2023 A' Design Award in Bronze in Möbeldesign Competition Category.


BronzeMöbel· 2023

Promotion Esszimmerstuhl

by Beijing Yeak Tech Co. Ltd.

Client: Beijing Yeak Tech Co. Ltd.

A' Design Award in Bronze Winner in Möbel Category

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Verified Award Winner

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The Design

About Promotion Esszimmerstuhl

Promotion ist ein Esszimmerstuhl aus nordamerikanischem Schwarznussbaum. Die Gestaltung ist vom Hirnholz inspiriert, dessen Oberfläche von Jahresringen gezeichnet ist. Kleine Hirnholzquadrate werden so zusammengefügt, dass ein schachbrettartiges Muster entsteht. Eine eigens entwickelte Zapfenverbindung sorgt für ein stabiles Gestell, während die Form schlicht bleibt. In der Fertigung kommt CNC-Gravur zum Einsatz, die Oberfläche wird mit Holzwachsöl veredelt. In unterschiedlichen Winkeln geschnittene Partien erzeugen sanfte Licht- und Schatteneffekte. Der Stuhl eignet sich für Restaurants, Wohnräume und Lounges.

The Recognition

About the A' Design Award in Bronze

Promotion Esszimmerstuhl ist Gewinner des A' Design Award in Bronze, einer hochprestigeträchtigen Anerkennung für herausragende Designs, die sich durch Kreativität, Einfallsreichtum und Scharfsinn auszeichnen. Bronze-Gewinner sind reichlich geschickte und auffallend kreative Artefakte, die die große Erfahrung, Fantasie und Findigkeit ihrer Designer belegen. Von Promotion Esszimmerstuhl wird erwartet, dass es ein hochgeschätztes, bewundertes und geliebtes Objekt ist, das bemerkenswert professionell und innovativ ist. Dieses mit dem A' Design Award in Bronze prämierte Design verkörpert bewährte Verfahren in Kunst, Wissenschaft, Design und Technologie und ist hervorragend in seiner Liebe zum Detail. Promotion Esszimmerstuhl befriedigt Bedürfnisse auf großartige Weise, berührt Wünsche, bezaubert Gefühle und spricht die Neugier an.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
With unique material structure, this promotion dining chair features light& shade effect and a sense of order, offering users with artistic dining space. Unique touch of different wood end grain combined with different textures forms a distinctive visual effect. The exclusive mortise and tenon structure of the product ensure its stability.
Dimensions & Packaging
415mm*490mm*765mm
Tags
Chair, furniture, ergonomics, North American black walnut, minimalism
Production Technology
CNC engraving technique
North American Black Walnut: FAS grade wood from two farms, Midwest Walnut and Hawkeye
Coating: use only OSMO wood wax oil with multiple coating
Design Challenge
The challenge is to keep the whole structure stable with a simple shape. To make it, the product has a customized mortise and tenon structure to keep the structure stable and add some decors to details. Sections with different angles present various light and shadow effects, presenting a profound feeling and soft reflective effect.
Research
If its end grain seat is compared to a chess board, this simple chair can be seen as a pawn with no dramatic shape. But even a pawn, as long as he keeps going, can become a bishop, a knight, a castle, or even a queen when he reaches the end line, which is called Promotion.
Inspiration
The product is inspired by the end grain (tree ring) of wood with unique touch and texture, unlike the section of conventional wood furniture. This Promotion chair is made of small end grain squares putting together in order with the customized mortise and tenon structure presenting the aesthetic feeling of chessboard, standing out from conventional wood furniture.
Project Duration
The project was launched in Beijing in June 2019, completed in Henan in June 2022 and exhibited in Beijing's Caochangdi Art District in November 2022
Operation Flow
Simple chair, perfect for restaurants, homes, lounges, also a piece of art.
Team Members
Liu Zulong
Nie Xiaozi

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