Bronze Verpackung · 2023
Shacheng Laojiao Verpackung
by Wu Yao
- A' Design Award in Bronze 2023 in Verpackung
- CLIENT: Huailai Great Wall Wine Marketing Co., Ltd
- Estimated Number of Design Views: 15,197
- Verification code C0E1779E62 · Verify this award
Colors
About Shacheng Laojiao Verpackung
Bei gleicher Flaschenform hat die Flasche zwei Farben: eine rote und eine gelbe. Die natürlichen und ökologischen Braueigenschaften von Shacheng sind auf dem Flaschenkörper aufgemalt. Die Rohstoffe für das Brauen und der Brauprozess sind in einem weißgoldenen Faden dargestellt, der für rote Flaschen verwendet wird. Die untere Farbe der äußeren Box ist Gelb und Rot. Die gelbe Inspiration stammt von der gelben Glasur der Yongzheng-Zeit in der Qing-Dynastie und die rote Inspiration stammt vom Langyao-Rot der Kangxi-Zeit.
About the A' Design Award in Bronze
Shacheng Laojiao Verpackung ist Gewinner des A' Design Award in Bronze, einer hochprestigeträchtigen Anerkennung für herausragende Designs, die sich durch Kreativität, Einfallsreichtum und Scharfsinn auszeichnen. Bronze-Gewinner sind reichlich geschickte und auffallend kreative Artefakte, die die große Erfahrung, Fantasie und Findigkeit ihrer Designer belegen. Von Shacheng Laojiao Verpackung wird erwartet, dass es ein hochgeschätztes, bewundertes und geliebtes Objekt ist, das bemerkenswert professionell und innovativ ist. Dieses mit dem A' Design Award in Bronze prämierte Design verkörpert bewährte Verfahren in Kunst, Wissenschaft, Design und Technologie und ist hervorragend in seiner Liebe zum Detail. Shacheng Laojiao Verpackung befriedigt Bedürfnisse auf großartige Weise, berührt Wünsche, bezaubert Gefühle und spricht die Neugier an.
Press Kit
- Unique Properties
- With the same bottle shape the bottle body has two colors one red and one yellow The characteristics of Shacheng's natural and ecological wine making are painted on the bottle body The raw materials and process of wine making are outlined in white (the red bottle is made of gold thread) Some sculptural landscape patterns are added on the bottle cap The upper part of the bottle retains the previous medal
- Dimensions & Packaging
- 320mm x 285mm x 110mm
- Tags
- Packaging,Gift box，wine，Shacking,Old Cellar
- Production Technology
- The overall outer box is yellow and its opening method is very ingenious When the outer box is opened an illustration display board is introduced The content of the picture is consistent with that of the outer box which deepens the cultural nature of the design Take out the display board and two bottles of good wine appear in front
- Design Challenge
- The contents of the bottle body illustration combine the local culture, and we also skillfully handle the opening method of the outer box during the creation process
- Research
- The Shacheng Old Cellar is arranged vertically in the middle the age information is printed like a seal under the four words Shacheng Old Cellar and the medal is arranged in the lower right corner The Jiming Mountain Dajingmen Gongting Lake the Great Wall Zhangbei Grassland Feihu Valley and the windmill with local characteristics are painted on the outer box and the local culture is depicted in this way The wine culture of the bottle is integrated with the local culture creating a thought provoking Shacheng Old Cellar
- Inspiration
- The bottom color of the outer box is yellow and red The yellow inspiration comes from the yellow glaze of the Yongzheng period of the Qing Dynasty which adds a historical significance to the outer box design The red color comes from the Langyao red of the Kangxi period which adds a touch of ancient charm to the overall design
- Project Duration
- The project started in Beijing in October 2022 and ended in Beijing in February 2023
- Operation Flow
- Some sculptural landscape patterns are added on the bottle cap The upper part of the bottle retains the previous medal The four words Shacheng's old cellar are arranged vertically in the middle of the bottle body The bottle body is visually raised to make the bottle body more comfortable Important information is generally arranged under the four words Shacheng Laojiao like a seal which makes the bottle design more integrated
