Plant Professor Lebensmittelverpackung by Hangzhou Chancemate Tech Corp.

Plant Professor Lebensmittelverpackung by Hangzhou Chancemate Tech Corp. is a highly esteemed winner of the very prestigious 2023 A' Design Award in Bronze in Verpackungsdesign Competition Category.

BronzeVerpackung· 2023

Plant Professor Lebensmittelverpackung

by Hangzhou Chancemate Tech Corp.

Client: Shanghai Jiashang Information Technology Co., LTD

A' Design Award in Bronze Winner in Verpackung Category

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Verified Award Winner
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The Design

About Plant Professor Lebensmittelverpackung

Plant Professor ist eine Verpackungsserie für eine pflanzenbasierte Lebensmittelmarke, die sich an junge, urbane Konsumenten in China richtet. Das Sortiment umfasst leichte Teigtaschen, Gelee und Kaffee. Ein flächiger Grafikstil vereint die Serie und führt Zutaten- und Kalorienangaben in einem einzigen Kennzeichnungssystem zusammen. Figürliche Muster und abstrakte Grafiken sind bewusst locker angeordnet, um eine entspannte Stimmung zu erzeugen. Etiketten auf der Vorderseite zeigen die Marke, das Produkt und das Zutatenverhältnis. Die kompakten Schachteln bestehen aus recycelbarem Papier mit umweltfreundlichen Druckmaterialien und passen mühelos in eine Tasche.

The Recognition

About the A' Design Award in Bronze

Plant Professor Lebensmittelverpackung ist Gewinner des A' Design Award in Bronze, einer hochprestigeträchtigen Anerkennung für herausragende Designs, die sich durch Kreativität, Einfallsreichtum und Scharfsinn auszeichnen. Bronze-Gewinner sind reichlich geschickte und auffallend kreative Artefakte, die die große Erfahrung, Fantasie und Findigkeit ihrer Designer belegen. Von Plant Professor Lebensmittelverpackung wird erwartet, dass es ein hochgeschätztes, bewundertes und geliebtes Objekt ist, das bemerkenswert professionell und innovativ ist. Dieses mit dem A' Design Award in Bronze prämierte Design verkörpert bewährte Verfahren in Kunst, Wissenschaft, Design und Technologie und ist hervorragend in seiner Liebe zum Detail. Plant Professor Lebensmittelverpackung befriedigt Bedürfnisse auf großartige Weise, berührt Wünsche, bezaubert Gefühle und spricht die Neugier an.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Plant professor is a plant based food brand aimed at young urban users in China. Made of plant base, the series of food packages includes light dumplings, jelly and coffee. The design is based on a flat visual style, integrating product ingredients, calories and other elements to create a unified visual identification symbol. Deliberately disorderly arrangement presents a sense of freedom and casualness, attracting the target users.
Dimensions & Packaging: Dumplings: 230*41*61mm
Jelly: 124*80*24mm
Coffee: 155*100*15mm
Tags: Food packaging, plant based food, serialized packaging, fashion packaging, Young generation
Production Technology: Recyclable paper, environmentally friendly printing materials
Design Challenge: The challenge in the design process was to emphasize the youth factor and highlight the low calorie feature. Therefore, the packaging design uses visual elements including figurative patterns, abstract graphics, and arrows representing calorie drops. Abstract graphics and figurative graphics are interleaved, showing a sense of freedom and casualness, creating a relaxed and pleasant atmosphere, attracting the resonance of target customers.
Research: The design team did a lot of research on the current light food. Common light food packaging uses the modern design techniques, highlighting the rational, professional and rigorous characteristics of products. The packaging design of Plant Professor is closer to the snack property. In addition to the preservation of modern vision, it adds the charm of products with more relaxed and comfortable elements.
Inspiration: Based on vegetable protein, this range of food is designed to appeal to young urban women who care about fashion, healthy eating and freshness. Therefore, the design goal of the serialized packaging is to establish a unique visual identity system, which can convey a relaxed and healthy lifestyle to consumers and attract the target users to purchase.
Project Duration: The project was designed and developed in Shanghai, China in February 2022 and will be launched in China in August 2023.
Operation Flow: The product label, brand identity, and ingredient ratio are displayed on the front of the product in the form of labels, so that users can quickly obtain relevant information. In addition, the alternating arrangement of food photos and graphics provides a balance between appetite and fashion. And the compact packaging is convenient for users to carry in the carry on bag, covering business trips, travel, picnic and other common life scenes of modern urban users.
Team Members: Jin Xie