Shan Yi Markenidentitätsdesign by Wu Fangbo and Liu Beibei is a highly esteemed winner of the very prestigious 2023 A' Design Award in Bronze in Grafikdesign Competition Category.
BronzeGrafik· 2023
Shan Yi Markenidentitätsdesign
Client: Shan Yi
A' Design Award in Bronze Winner in Grafik Category
Verified Award Winner
Verify Award Status for #149564The Design
About Shan Yi Markenidentitätsdesign
Shan Yi ist eine Markenidentität, die für ein Unternehmen für intelligente Technologien im Dienste der Landwirtschaft entwickelt wurde. Das Logo verwendet eine Schildform als visuellen Rahmen, um Schutz und Beständigkeit zu vermitteln. Innerhalb des Schildes sind die Buchstaben S und Y versetzt angeordnet und miteinander verbunden – ein Verweis auf den Markennamen sowie auf die Verbindung zwischen intelligenter Technologie und Landwirtschaft. Zudem sind Muster von Radspuren und Weizenähren eingearbeitet, die an die Herbsternte erinnern. Die Striche weisen eine einheitliche Stärke auf, und das Logo folgt dem Goldenen Schnitt. Das Zeichen lässt sich in verschiedenen Größen drucken, sticken oder im Spritzgussverfahren herstellen, unter anderem für die Verwendung als Fahrzeugemblem.
The Recognition
About the A' Design Award in Bronze
Shan Yi Markenidentitätsdesign ist Gewinner des A' Design Award in Bronze, einer hochprestigeträchtigen Anerkennung für herausragende Designs, die sich durch Kreativität, Einfallsreichtum und Scharfsinn auszeichnen. Bronze-Gewinner sind reichlich geschickte und auffallend kreative Artefakte, die die große Erfahrung, Fantasie und Findigkeit ihrer Designer belegen. Von Shan Yi Markenidentitätsdesign wird erwartet, dass es ein hochgeschätztes, bewundertes und geliebtes Objekt ist, das bemerkenswert professionell und innovativ ist. Dieses mit dem A' Design Award in Bronze prämierte Design verkörpert bewährte Verfahren in Kunst, Wissenschaft, Design und Technologie und ist hervorragend in seiner Liebe zum Detail. Shan Yi Markenidentitätsdesign befriedigt Bedürfnisse auf großartige Weise, berührt Wünsche, bezaubert Gefühle und spricht die Neugier an.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The new brand Shan Yi is an smart technology company serving agriculture. In order to create a unified brand image from the inside out, the logo design incorporates the core values of Shan Yi, hoping to connect users and create a protective shield for agriculture through smart products to promote agricultural development. The patterns of ruts and wheatear in the logo not only highlight the personality of the new brand, but also bring out the beautiful implication of fruitful harvest in autumn.
- Dimensions & Packaging
- It can be printed, sewed or injection molded in a variety of sizes.
- Tags
- brand identity, logo, branding, smart agricultural technique
- Production Technology
- The aspect ratio of the logo is in the golden ratio, and the strokes inside are of equal width. By using the gaps and connections between partially staggered strokes, the letters "s" and "y" can be recognized, while ensuring the integrity and continuity of the logo.
- Design Challenge
- The challenge lies in how to use a concise external symbol to convey the rich meaning of the brand internally, while also being easily recognizable and memorable. At the same time, as a new brand, the logo design must be able to support the brand's future business expansion and diverse applications.
- Research
- In-depth research was conducted on relevant brands and products in the intelligent agricultural machinery industry, and the advantages and characteristics of the Shanyi brand were analyzed. Starting from the brand's characteristics, the logo conveys its identity, attributes, and aspirations. Unlike other brands in the industry, this graphic logo is closely related to products, brands, and industry attributes, and is even more easily recognized and remembered through repeated elements that guide people's associations.
- Inspiration
- Shang Yi is a new brand with tracked unmanned plant protection vehicles as its core product, hoping to establish a reliable, durable, cool high-tech image. The logo design uses a shield shape as a visual frame to highlight the tough and durable character. S and Y are interspersed and linked, symbolizing the connection between smart technology and agriculture. The logo can be used as a vehicle-logo, which contains patterns of ruts and wheatear, establishing a unique association and visual image.
- Project Duration
- The project started in Beijing in December 2022 and was completed in February 2023.
- Operation Flow
- The unique and associative logo design is a powerful visual signal, which clearly communicates the brand's concept of products and services. The brand logo can be used for promotional purposes or as a vehicle-logo, which can be easily recognized and remembered by users.
- Team Members
- Fangbo Wu
Beibei Liu
Yipeng Ding
Xu Chen
Ge Song
Rong Zhang
Hao Fu
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